Ashley Rose Smalley Email & Phone Number

Denmark

Capital Region, Denmark

- Globally leading the brand's tone of voice- Leading always-on ad packages (directing the ad concept, storytelling, and photo/video shoots)- Copywriting, photo and video, and content development for various campaigns and media channels- Shaping brand identity through multi-channel marketing- Creating digital products using best practices in combination with new, breakthrough brand strategies

Copenhagen, Capital Region, Denmark

- Managed content within multiple channels and provided brand building/re-branding services for various sustainability and health & wellness brands.- Freelance content creation (incl. copywriting, photography, and videography) for marketing campaigns, social media channels, websites, online courses, ebooks, and other digital products.- Side project: Vegan recipe blog (www.ashleyupnorth.com)

- Assisted project leaders in the creative development of a municipal "Food Shaping Cities For People" project: conducted extensive research on sustainable food systems and livability metrics, and produced written + visual content and concepts for the Municipality of Copenhagen- Facilitated the “LAUNCH Circular Innovation Challenge” event with partners including IKEA, Kvadrat, Nike, NASA, eBay, Novozymes, and more

Copenhagen Area, Capital Region, Denmark

- Coordinated Miljøpunkt’s major waste management project, "Kompostbudene," bringing composting solutions to local housing associations and elementary schools- Managed and produced all content for web, social, and assisted with project branding- Organized and managed content for workshops and pop-up events such as "Park In A Week" where a street was converted into an interactive greenspace for kids and families to participate in environmentally-themed activitiesKey events:*… Show more - Coordinated Miljøpunkt’s major waste management project, "Kompostbudene," bringing composting solutions to local housing associations and elementary schools- Managed and produced all content for web, social, and assisted with project branding- Organized and managed content for workshops and pop-up events such as "Park In A Week" where a street was converted into an interactive greenspace for kids and families to participate in environmentally-themed activitiesKey events:* Park in a Week - Transforming Prags Plads into an interactive greenspace* Copenhagen Cooking - Food waste and circular food economy Show less

Copenhagen Area, Capital Region, Denmark

- News-writing and photography for both the print newspaper and website

Mount Sinai, New York

- Composed press releases and created and managed campaign content- Conducted research on local environmental policy- Assisted legislators at government conferences, committee meetings, and community events

Talamanca, Costa Rica

- Performed research and reports on the indigenous Bribri tribe regarding the environmental and cultural effects of globalization on their community- Worked with the community to develop environmental initiatives including small-scale, equitable, organic banana farming and local educational programs for children- Worked with community leaders to draft environmental and socially-just initiatives for future sustainable development of the area

Master'S Degree, Sustainable Cities, 12/12

Project 1: The Socio-Economic Impact of Rooftop Farming in Copenhagen Project 2: Nørrebro Station Area: Urban rehabilitation via green.

Bachelor'S Degree, Sustainability Studies. Environmental Humanities And Media. Design, Policy, And Planning., 3.5/4.0

Activities and Societies: Environmental Club - Vice President, hospital rooftop farm planner; Global Water Brigades - member and abroad.