Ashley R. Email & Phone Number

California, United States

Oakland, California, US

Vancouver, British Columbia, CA

• Create robust social content from ideation to execution for White Claw, Mike's Hard Lemonade, HARDER, Cayman Jack, MXD Drinks Co., and 2 Hoots.
• Consistently meet creative standards while capturing compelling photography, video, GIFs, and stop-motion content.
• Collaborate with the creative team to produce high-quality, trend-driven content tailored to each brand's requirements.
• Proactively suggest organic and paid content strategies aligned with social media trends and influencer opportunities, optimizing engagement and follower growth.
• Proficient in project management, effectively leading and managing brainstorming sessions, social presentations, and brand feedback while delivering high-quality work within specified deadlines.

Chicago, IL, US

• Developed and executed integrated marketing strategies and brand activations for five properties, overseeing social media, digital channels, email campaigns, content creation, copywriting, guest experience, and paid.
• Led email marketing campaigns from start to finish, driving sales, increasing brand awareness, and building brand loyalty.
• Managed websites, optimizing SEO, updating copy and creative content, and enhancing user journeys.
• Implemented A/B testing to optimize channel productivity, deliverability, and customer engagement.
• Delivered weekly, monthly, and quarterly performance reports to inform leadership and stakeholders.
• Managed PR initiatives and executed strategic event planning, including booking talent, managing vendor and charity partner relationships, and ensuring seamless execution of experiential events.

Towson, Maryland, US

• Managed digital and social team outputs for NFL, John Deere, Travelers, and STIHL Corporation.
• Oversaw campaign planning, uploads, QA's, and launches to ensure campaign success.
• Collaborated with leadership to conceptualize and execute campaigns through content briefdevelopment, storyboarding, and A/B testing.
• Responsible for onboarding, supervising, and ensuring the quality of work completed by the coordinator, senior coordinator, and experience manager.
• Created and finalized weekly, monthly, and quarterly reporting presentations.
• Led 30-60-90 check-ins to track performance, goals, and productivity for junior colleagues

Chicago, Illinois, US

• Ideated and maintained monthly social calendars across three brands and 20 retail dispensaries.
• Created high-quality visual content (e.g., photo, video, stop-motion).
• Worked with the community management team to monitor social media channels.
• Generated monthly reports on social and digital campaigns.
• Attended industry events to further knowledge of current trends and forecasting.
• Informed and educated internal teams about social media best practices through newsletters, training, and educational sessions.

Chicago, IL, US

• Created and strategically managed social calendars for Neiman Marcus.
• Executed real-time marketing for Neman Marcus' social accounts involving customer acquisition, influencer conversation, and vendor communication.
• Actively engaged with content creators and brands to initiate partnerships.
• Partnered with copy and creative teams to align with client aesthetic and campaign objectives.

Philadelphia, PA, US

• Exceeded personal sales goals by expanding and managing client base through networking and outreach.
• Communicated fashion awareness to team and customers and created business through events and social media.
• Mentored and led teams and conducted fit sessions, morning meetings, and workshops.
• Proficient in managing retail systems and programs, including point of sale and MPOS.
• Managed local social media accounts to drive in-store sales and promote new products, sales, team members, and community events.