Hello! 👋 I‘m Ashley Rutter, a senior marketing consultant who specializes in brand positioning and marketing, value proposition and messaging development, and full-funnel content strategy. I also run People the Brand (https://peoplethebrand.com), a blog designed to help marketers use brand positioning strategy to drive revenue and unite teams.I’ve spent the last 14 years helping startups and enterprise brands—in tech, finance, health, higher ed, and more—develop authentic brand identities, craft compelling narratives, and deploy integrated marketing strategies to raise brand awareness, attract new customers, and grow market share. From helping a Y Combinator startup raise $22M in Series C funding to contributing to a university's rise in national rankings, my track record is one you can trust.Here are a few of my consulting services: 🚀 Brand Positioning StrategyUtilizing fast, low-cost research methods, I'll assess your competitive landscape, your audience, and your offer to help you uncover new audience insights and segments, points of competitive differentiation, and growth opportunities. I'll help you determine the best way to incorporate those opportunities into your existing marketing strategy, set success metrics, and collaborate with your team as needed. 💬 Messaging and Value ReframingWith agency copywriting experience and a master’s degree in storytelling, I’ll translate your brand’s positioning strategy into a messaging plan that evokes trust and inspires action across key customer touch points. This includes the development of audience-specific value propositions, which I'll infuse into sound bites, proof points, and storylines your whole organization can use.📈 Content Strategy That ConvertsWith expansive experience creating upper and lower funnel content for owned, earned, and paid media channels, I’ll help you develop the content you need to meet your business goals, connect with customers, and elevate your relevance in the marketplace.