Ashley Wicklund Email & Phone Number

Rockville, Maryland, Us

St. Louis, Mo, Us

Responsible for supervisory and strategic leadership of client delivery operations, business operations and resourcing operations for Ansira’s media teams. Ansira is a marketing agency specializing in brand to local solutions. • Drive strong cross-team and inter-department collaboration across remote and international teams.• Provide strategic oversight to create operational continuity and efficiency• Review profitability, costs and margin with EVP of Media and VP of Finance monthly to ensure alignment.• Refine, establish and support process improvements.• Currently focused on managing operational aspects related to our company’s recent acquisition of two companies.

St. Louis, Mo, Us

• Responsible for leadership and operation of our Tier 3 Advertising and Media Ops Teams.• Responsible for department forecasting and reporting to executive leadership on financial performance • Represent department during product development and launch meetings. Ensure team is educated and prepared to speak to new product offerings.• Lead and participate in cross-functional initiatives and projects with other department leaders.• Identify and resolve gaps in process, efficiency, operations, or team training and knowledge.• Improve processes and create efficiencies at scale - not just for the sake of efficiency but to allow our teams to adapt, innovate and deliver more.Experienced with: Salesforce, Confluence, JIRA, Excel, PowerPoint, SharePoint, Asana, Canva, Microsoft Planner

St. Louis, Mo, Us

• Direct leadership overseeing four smaller marketing teams comprised of 20 people.• Manage resources against financial goals and budgets• Identify opportunities for product innovations, pricing increases and growth• Partner closely with other agency leaders, parallel departments and stakeholders to drive company initiatives forward (Product Development, Product Marketing, Sales, Services, etc.)• Act as a point of escalation for client issues that require leadership support• Created new client reporting process that saved our team 560 working hours per month

St. Louis, Mo, Us

Sincro (Formerly CDK Global)- Manage a team of Digital Advertising Analysts who develop strategies and implement digital advertising campaigns across channels for car dealers across the United States. My team manages approximately $1M total in digital advertising budgets.- Manage day to day activities of the team: communicating processes, policies,performance feedback, expectations, technical and product updates as well asdepartment and company information.- Lead team to meet departmental and company goals around revenue growth and client retention.- Establish individual and team goals to meet department and company performanceobjectives.- Lead projects as well as match team members to projects that align with theirtalents and passions.- Coach and mentor team members through difficult customer situations and assistwhen needed to resolve client conflicts.- Provide feedback to senior management on any ongoing issues, projects andperformance concerning my team, our product and our clients.- Interview, hire and ensure training of new team members.

Austin, Texas, Us

- Managed team of 17 SEO Analysts who managed client relationships and optimized client websites and Google My Business profiles for organic search.- Oversaw numerous departmental projects and initiatives, such as developing a new process for our team to onboard a sudden influx of hundreds of new accounts more efficiently without a drop in quality of work.- Created and managed departmental SharePoint site.- Developed and oversaw department newsletter.- Hired and trained staff and new managers.

Austin, Texas, Us

Austin, Texas, Us

- Plan and execute SEO strategy for car dealerships across the country- Optimize user experience on automotive dealership sites to increase site conversions- Work with car dealerships, agencies and internal account teams to develop the right organic search strategies and improve website performance for clients' websites.- Analyze, interpret and deliver performance reports and hold review meetings with dealership contacts- Integrate organic search strategies with paid and social automotive dealership campaigns- Write relevant, targeted content that drives traffic to dealership websites- Develop unique content calendars for each website and dealership- Create custom images for our sites using Photoshop and other design software- Analyze website and keyword performance with tools like Screaming Frog, SEMRush, Majestic SEO, Google Analytics, as well as Bing and Google Search Console (Webmaster Tools).- Write custom social media and blog content for automotive dealerships- Manage Business and Directory listings, individually and using tools like YEXT.

Dallas, Texas, Us

- Manage our online presence through our website and email newsletter- Research and write a wide variety of marketing and communications materials: newsletter articles, press releases, web content, video scripts and promotional materials- Optimize web content using SEO best practices. - Plan and implement content marketing strategies- Generate leads through various digital marketing campaigns

Baltimore, Md, Us

- Established and monitored multiple marketing projects concurrently, setting deadlines, assigning responsibilities, managing progress and providing direction to copywriters, graphic designers, web developers, call center operators and recording studio staff- Served as the main point of contact for each project I managed, maintaining clear communication with each person or department (internally and externally) involved by sending status update emails, holding meetings and troubleshooting any problems that arose- Ensured each project received the necessary approvals and sign-offs each step of the way and worked directly with the legal department to make sure all copy and marketing met appropriate compliance standards - Monitored customer feedback as well as marketing test results to respond to any concerns swiftly and adjust our marketing as necessary- Wrote and reviewed content for various marketing efforts, including website copy, landing pages, catalog copy, email messages and subject lines, lift notes, headlines, lead copy, full direct mail promotions, e-letter promotions, testimonial solicitations, blog articles, Google ads, web banners, pop-up boxes, order forms, fulfillment inserts, press releases, lead generation, subscriber acquisition and more.- Used SEO best practices to implement keyword optimization for our blogs- Developed marketing plans and implemented marketing strategy in multiple channels, including direct mail, email, web, print insert, fulfillment, videos and customer service communications that remained consistent with our brand

Baltimore, Md, Us

- Wrote a wide array of direct marketing copy for nutritional supplements, books and newsletters across multiple franchises within our business, tailoring the voice and message to a product’s given brand- Most of my copy is still in use to sell many NewMarket Health products. These promotions have grossed millions in sales annually since their launches, including one that increased response over the previous copy by more than 400% at its launch.- Diligently researched every detail of the products I wrote about to create rich, detailed copy to build credibility, intrigue and sustain the customer’s interest from the headline to the order form.- Worked closely with our legal department to write, review and edit copy to make sure everything we published was legally compliant according to the FCC

New York, Ny, Us

- Developed advertising plans for clients utilizing our billboard inventory to target a given demographic within a given budget- Managed Clear Channel advertising inventory in the DC and Baltimore markets including thousands of billboards and transit shelters- Acted as a traffic manager between the sales staff and operations department, processing contracts and making sure ads were posted on the correct billboards and transit shelters, on the correct dates- Ensured all inventory was used to its maximum potential and generated maximum revenue, while fulfilling space agreements with our clients

Ann Arbor, Mi, Us

Bachelor Of Arts, English Major, Film Studies Minor

Education record