Oversee Digital Marketing Strategy for Simon and Schuster's Children's division.

Oversaw digital marketing strategy for the William Morrow Group, which consisted of 6 imprints and 2 verticals, including Avon, Harper Voyager, and the flagship imprint Wlliam Morrow. Highlights Include developing and launching the Happily Ever Avon influencer program and working closely with marketing and our Netflix partners on a social content strategy for our Bridgerton series, resulting in a NYT bestseller and significant brand visibility for Avon

Owned Paid Marketing strategy for consumer marketing products and apps for Hearst Communications. Highlights include management of our end-to-end GTM strategy for the All Out app and SVOD platform and collaboration with subscription teams to develop and market paid digital subscriptions for key verticals within the Hearst portfolio.

Owned email marketing strategy for Book of the month and collaborated on efforts for additional customer retention initiatives. Highlights include collaborating with Head of Data Analytics to develop comprehensive reporting on user behavior to enhance predictive processes for title selections, creation and implementation of editorial benchmarks for selections by marginalized authors, and development of an email content funnel based on user behavior and focused on subscriber retention and increasing add-ons.

Owned email and web marketing initatives for Bookspan entities, including Doubleday, Literary Guild, and the Stephen King backlist website. Highlights include leading a six-month project to migrate nine brand verticals and their websites to new backends and implementing tracking URLs to accurately measure campaign performance across multiple sources.

Owned web and marketing efforts for The Hoodie Shop. Highlights include project management of our November 2014 site re-launch, development and execution of a new email marketing strategy and design, and managing a freelance team of 10 to execute a Spring 2014 apparel campaign

•Helped agency successfully integrate and utilize its social media platforms to increase traffic to newly developed Book Marketing and Editing services. •Curated and created content for 5-8 blog articles a week.•Researched and created content for bi-weekly newsletter, which had a 1400+ subscribers. •Maintained and managed social media/marketing platforms in order to increase exposure and outreach to our target audience.•Updated and maintained extensive contact lists. •Read 5-7 manuscripts weekly, reviewing content to determining its commercial eligibility and its fit with our agency. •Point of contact for all initial writer queries, drafting responses to queries based on agency direction as well as the writer's content, characterization, plot point, credibility, voice, structure, etc. •Corresponded with authors, publishers, editors, and other agents as needed.•Performed assistant and receptionist duties to president and owner as needed.

• Daily management and maintenance of the Mystique Boutique website.•In charge of processing and shipping logistics.•Daily QAing of website.•Maintained and managed backend and updated online inventory.•Managed a team of 4, coordinating weekly product shoots and bi-weekly lifestyle shoots.•Edited of product and lifestyle images for website.•Participated in the selection of merchandise for the website.•Wrote engaging, brand specific copy for all products. •Managed Instagram, facebook, and blog. •Created and curated content for use on blog and other social channels.

•Performed fashion administrative duties, including measuring and uploading merchandise, fielding calls, scheduling meetings, merchandise check-ins, and inventory pick-ups.•Consulted with buyers and assisted in the selections of product merchandise mix for site.•Participated in conceptualizing, recording, editing, and uploading video content for social channels, which brought in an average of 100 new signups per posting. •Wrote creative, engaging copy for four designer collections.•Managed inventory, products, copy, and invoices using the eCometry software program.

•Project associate-worked alongside owner and operations manager to launch YumiKim.com.•Worked with marketing manager to standardize shipping, inventory, and logistical practices for the company.•In charge of processing and shipping logistics.•Created, managed, and distributed, weekly and monthly analytical reports to be reviewed and turned into actionable goals and changes.•Lead site and product copywriter for the Spring/Summer 2011 house line.•Tasked with visual merchandising for online store.•Assisted in vintage buying for the Gramercy Project affiliate location.•Tasked with visual merchandising for online store.•Acted as creative soundboard for eCommerce manager and owner.•Answered customer service inquiries, utilizing social media, email marketing, and client lists as key contacts to keeping customers informed of upcoming sales, products, and store events.

As one of the few interns at Showroom Seven, I had a plethora of duties to learn within the Sales dept. I assisted the freelance sales coordinator with two sample sales during my first week as an intern, helping merchandise and take customers during the week long sale. My daily duties at the showroom included outreach to buyers, research of potential buyers, updating line sheets and look-books, updating showroom databases and designer spreadsheets, and merchandising/up-keeping showroom floor, including the styling of 15 mannequins in our designer fashions. During both Market Week and Coterie, I was chosen to lead the sales intern staff. I created over 40 looks for the collections and helped redesign the showroom floor layout during market week, as well as acted as assistant to the Sales reps to present the collections to buyers. During coterie, I presented the contemporary collection Odd Molly and Meghan to over 40 buyers, and was able to get orders from all buyers I presented to. As my last big project before the end of my internship, I spearheaded one of the big projects of the showroom, which required inventorying, inputting into excel, re-tagging, pricing, and merchandising of 22 different out of season apparel collections and 9 out of season accessories collections to be sold at the 3rd sample sale.