Ashley Kidd Email & Phone Number

Chicago, Il, Us

Brighton, Ma, Us

Co-managed MyNB member engagement and marketing roadmap, exceeding member generated revenue KPI by 20% Developed and executed MYNB event strategy across New Balance running and runDisney events, increasing member engagement by 15% Helped with the launch of the New Balance app from pilot stage thru nationwide launchAdvanced MyNB program enhancements and reward catalog within a department budget of $1M, surpassing first-year member enrollment KPI of 150k

Brighton, Ma, Us

Lead integration of New Balance’s Q2 2015 apparel marketing across in-store, online, event, print and digital marketing channels Produced all North America sell-in material for Q2 2015 apparel line, including catalog, app, digital and print material Responsible for allocation and tracking of $2M annual apparel marketing budget Day to day agency liaison for New Balance apparel team creative reviews and updates

Vancouver, Bc, Ca

Developed a streamlined recruitment process, decreasing pipeline loss and onboarding time Managed in store events and grassroots engagement, increasing event attendance by 30%Supervised a team of 20+, set daily finance goals and managed store location budget

Minneapolis, Mn, Us

Facilitated interdepartmental communication to organize visual event elements with a budget ranging from $5K to $150KAssisted in monthly casting and art direction of event photo shootsManaged end-to-end production of visuals for President of Community Relations’ speeches

Minneapolis/St. Paul, Minnesota, Us

Enhanced social media content and frequency, increasing followers and subscribers by 23% Sourced and updated content across all B2B digital and print channels Produced a year-long B2B print campaign in top state business journal generating 30 qualified leads

Bristol, Ct, Us

ESPN, MTV, Best Buy, Target, Spot Film Works, UW Athletics, Wisconsin Eye and more...Collected and communicated field notes and tape logs to story producers and editors Managed talent's travel, daily schedule and wardrobe Responsible for planning, budgeting and implementing daily meals for crews of 10 to 40+