UX & Product Designer with over 7 years of experience in leading innovative user experience initiatives, conducting comprehensive user research, and designing intuitive, user-centric products that enhance engagement and retention. How I Drive UX Innovation: • Led the strategic initiatives for an eCommerce client by crafting comprehensive user journey maps, communicating insights to stakeholders, and leveraging user experience expertise.• Influenced feature development by compiling and presenting insights gained from user research, promoting alignment with user needs and expectations.• Designed and implemented user surveys to validate business assumptions and identify user needs, effectively shaping the project scope and roadmap based on valuable insights.My Strategic Design Leadership: • Collaborated with leadership and facilitated workshops to shape UX strategy and design.• Held workshops on value proposition, information architecture, and feature mapping for an herbal remedy assistant, driving cohesion, consensus, and vision around project goals.• Empowered the UX design team to collaboratively create a robust product roadmap and strategically prioritize features, resulting in a well-defined and goal-oriented product strategy.Improving User Engagement & Retention• Streamlined and enhanced the platform’s user experience while advancing business goals.• Increased customer retention, boosted cart/checkout success, optimized appointment setting, and enhanced end-user satisfaction by identifying and resolving key UX challenges,• Elevated service prioritization and operational efficiency by conducting thorough workflow analysis and strategically redesigning processes to streamline services.