Ashley Sanders Email & Phone Number

Home and workspace professional organizing service.

Product & UX Strategy

London, Gb

- Delivered a comprehensive UX strategy for an E-commerce client, leveraging market research and journey maps to uncover actionable insights and align the team on KPI's. - Led market research efforts to refine value propositions and user personas, enabling stakeholders and designers to make data-driven decisions. - Spearheaded cross-functional workshops, improving team alignment and reducing project delivery timelines by 20%. - Enhanced team collaboration through Figma and Figjam, optimizing design reviews and planning efficiency.

Herbal remedy assistance to help practitioners assist clients faster. - Partnered closely with the client to facilitate workshops in Miro, driving alignment on key aspects such as value proposition, information architecture, and feature mapping, resulting in a cohesive project strategy. - Led the design and execution of user surveys in SurveyMonkey, providing critical insights that shaped the product’s direction and informed key decisions in the roadmap. - Crafted mockups that played a pivotal role in refining the product’s features, enhancing the client’s decision-making process with user-centered design solutions.

Support for HOA associates and managers. - Strategically gathered and analyzed business requirements from stakeholders, translating them into high-impact UX improvements that aligned with broader business goals. - Presented a comprehensive heuristic evaluation to stakeholders, leading to actionable insights that shaped key decisions in web app and mobile enhancements. - Took ownership of workflow redesign, driving operational efficiency through strategic process improvements that streamlined services and supported long-term business objectives. - Conceptualized and executed a visually cohesive eCommerce platform by redesigning the Shopify theme, enhancing user interaction and brand presentation. - Reinforced brand identity by refining style guidelines, ensuring a consistent and polished experience across all digital touchpoints.

Portland, Or, Us

Educational assessments and educator support for k-12. - Increased user-centric design adoption by 30% through organization-wide UX advocacy, influencing cross-departmental design practices and aligning product vision with user needs. - Spearheaded cross-functional workshops and design sprints, ensuring stakeholder alignment on product strategy, user requirements, and business goals. - Managed product roadmaps and prioritized features for Single Sign-On implementation, driving enhancements to user workflows and guiding data-informed decisions. - Led end-to-end product lifecycle, including market research, A/B testing, and security reviews, achieving 508 compliance and improving platform accessibility. - Redesigned login experience and customer email communications, reducing support requests by 20% and increasing email engagement by 15%, contributing to product engagement KPIs. - Boosted project velocity by 25% through enhanced project management practices, including backlog grooming, and sprint planning.

Portland, Or, Us

- Achieved a 28% boost in user satisfaction and a 16% increase in engagement by optimizing learning experiences within Docebo LMS. - Conducted an in-depth analysis of workflows and developed user personas, resulting in more targeted content delivery within the Salesforce integration. - Spearheaded the design and launch of a new registration flow and dashboard, validated through iterative A/B testing and user interviews, which resulted in a 60% increase in first-year sales for educators.

Portland, Or, Us

- Identified and prioritized top customer issues through a comprehensive analysis of support cases and insightful interviews with support staff, resulting in a targeted approach to addressing critical user concerns.- Created detailed reports presenting data and insights to diverse product teams, effectively influencing their decision-making processes and assisting in the prioritization of backlog items. This data-driven approach contributed to more informed and user-centric product development strategies.- Conducted rigorous quality assurance and usability testing on products, identifying and addressing bugs as well as usability improvements in controlled test environments. This proactive testing approach significantly enhanced the overall product quality and user experience.

User Experience

Graphic Design, Marketing, Photography

High School, Photography