Senior digital lead for ScottsMiracle-Gro, the world’s largest marketer of lawn and garden products. Developed and executed corporate reputation program to overcome perception challenges while attracting new, millennial audience. Yielded double-digit reputational lift and brand recall. 2020 campaign was awarded a PRWeek Honorable Mention in Corporate Branding.Counseled State Farm around rebranding campaign, Super Bowl 2020 advertising integration and corporate social strategy. Oversaw cross-functional digital teams including strategists, content creators, paid media specialists and influencer engagement practitioners and analysts. Clients included State Farm, The Honest Company, RXBAR, Teavana (Starbucks), GNC and Shopify.Actively participated in new business pitches and client onboardings. Provided crisis counsel for U.S. clients.

Managed Turtle Wax digital team included integrated planning and execution of e-commerce campaigns, a global influencer network, YouTube advertising and ongoing social media content creation.Brought on to oversee the Teavana (Starbucks) digital business, driving to retail and increasing affinity for loose leaf teas amongst millennials.

Led All Things Hair (Unilever Hair Care), a cross-category digital initiative and one of the top beauty destinations globally. It won several digital marketing awards as a SEO-driven owned destination featuring videos from the world’s top YouTube creators. Key activities include strategy, influencer content creation and day-to-day management.Embedded in the Abbott Public Affairs team as a digital consultant for nine months, launching two campaigns and optimizing corporate social channel strategies and paid tactics. Markets of focus included the U.S., Brazil, India and China.Ensured strong client relations, project management and innovation for Amazon Grocery and Beauty businesses.

Expanded the Unilever campaign ‘All Things Hair’ to ten markets, including relocating to Shanghai, China for onsite campaign localization and implementation. Program won Shorty Awards, The Hubbies Awards and European Excellence Awards.Day-to-day digital lead for Glaxo Smith Kline brands Sensodyne and Biotene. Achieved more than 200 percent growth in social engagement, community size and reach for oral healthcare portfolio.Established cross-agency intellectual property for influencer engagement, including legal best practices.

Founded the PR agency's digital offering for clients like Shark Vacuums and Ninja Kitchen Appliances. Responsibilities included client counsel, strategy, content creation and community management.

Executed digital programming for Huggies and Pull-Ups. Helped found the Kimberly-Clark diaper care nonprofit, Every Little Bottom.

Performed earned media relations for Dove hair care and deodorant portfolio, including annual product launches, events, spokesperson management and mailer fulfillment.