Product lead for Shine Registry.

Drove, from conception to execution, the omnichannel launch of the Sephora credit card program, including managing multiple vendor integrations, fraud, promotions capabilities, gift cards, and Beauty Insider loyalty program integration. Delivered seamless client experience from checkout to settlement on web, apps, in-store POS systems, and various backend processes.

Lead product strategy for Sephora’s Community initiative with a focus on the intersection between audience development and ecommerce. Manage Agile product development process across mobile apps (iOS, Android), web, and in-store integrated experiences from ideation to on-time and on-budget product delivery.Partner with business team to develop a long-term vision for Community as a differentiator for Sephora. Define clear metrics of success and roadmap.Drive user research and benchmarking + competitive analysis for a new social initiative for Sephora.com. Team up with UI + UX partner to design wireframes, conduct consumer research, integrate feedback from users and business partners, and deliver innovative designs for ratings and reviews, community chat, Sephora’s Gallery, and new Community integrations on the product pages. Lead Plan & Define and Discovery process in conjunction with Architecture, Web + App Implementation teams, Site Catalyst, and Project Management. Oversee Sprint planning, including converting user research, technical specifications, and product designs into user and technical stories.

Drive strategy for Sephora's onsite community platforms, including The Beauty Board, BeautyTalk, and Ratings and Reviews across desktop, mobile web, and the mobile appAnalyze data to provide insights and recommendations on performance and behavior to cross-functional partners and senior team and apply learnings to improve results of future initiatives; experienced with analytic tools such as Omniture, Lithium Social Intelligence, Bazaarvoice metrics, and ThisMoment dashboardManage and collaborate with Associate Community Manager.Establish partnership with a 3rd party vendor on principal community strategy by scoping project, gaining buy-in from stakeholders, vetting firms, conducting a formal RFP process, and working with Procurement on negotiation, develop clear requirements, specs, use case/user scenarios, and design specifications for a major migration of user generated content on the Beauty Board.

Oversee strategy, audience creation, creative, and community for MTV series including 16 & Pregnant, Teen Mom, Awkward, Ridiculousness, and weekend and marathon programming, and many more. MTV Shows technical lead supporting migration of hundreds of thousands of videos, articles, and episodes to a new content management system. Ensure accuracy and uniform formatting for all content across .com, mobile web, and the MTV App.Pitch, write, and produce original content that has garnered more than 100 million streams.

Design and execute strategies for more than 20 official MTV brand accounts, including Facebook, Twitter, Tumblr, and Instagram that encompass more than 80 million fans.Analyze potential revenue-driving strategies and emerging industry trends to develop best practices and maximize brand effectiveness across social, the MTV app, mobile web, desktop, and linear. Represent mtv.com in Viacom-wide taxonomy restructure across all digital brands that strengthened SEO and created more valuable user data.Projects included: Teen Mom + 16 & Pregnant, True Life, Ridiculousness, Fantasy Factory, Snack-Off, One Bad Choice, and weekend + marathon programming.

Developed voice behind the MTV Geek and MTV Multiplayer social presence. Oversaw editorial content calendar and directed editorial staff of 25 freelancers. Wrote daily blogs for MTV Geek and MTV Multiplayer.Managed day-to-day operations for MTV Geek, including editing the MTV Geek blog and planning for major events including MTV's San Diego Comic-Con livestream. Produced award-winning web series, including “Avengers VS X-Men,” and MTV Comics.

Collected and analyzed social media data to support research into Facebook best practices.

Wrote for and updated the Marvel blog, Marvel Events app,and social media accounts. Produced for live camera and live-blogged industry announcements from San Diego Comic-Con floor.