Ashley Sasnett Email & Phone Number

Atlanta, Ga, Us

- Design, articulate and evangelize a web content strategy that improves digital engagement and site conversion. - Advise and guide marketers across the enterprise in the creation of quality, search-rich content that drives business results.- Create web content narratives with an outside-in, customer driven approach. - Partner with the web experiences team to translate business requirements into effective web page builds consistent with overall site strategy.- Develop guidelines and best practices for end-to-end content development from ideation through deployment.- Provide consultative guidance to stakeholders to support Brand stories through owned, earned and paid digital channels.- Develop and implement SEO with appropriate measurement, benchmarks and scorecards. - Contribute to creating and editing assets in support of the enterprise content plan.

Atlanta, Ga, Us

- Responsible for website content strategy as part of a larger website redesign project- inclusive of audience insights, measurement, testing, design, UX and best practices- to support long-term business priorities.- Oversaw a hybrid agency/internal team that delivered a broad directional audit, site-wide content strategy, brand narratives, net-new content, and content ready for migration.- Developed the practices, standards, and processes to support a web content strategy built on storytelling to drive engagement and product awareness.

Atlanta, Ga, Us

- Led digital strategies to support technology and cybersecurity transformation messages and ensure the medium, and the method by which they reach audiences, were aligned.- Digital lead for cloud migration, technology and cybersecurity transformation external communications using paid, owned, and earned media strategies. - Designed and executed executive branding strategies for CTO and CISO- social, web content, speaking and media placements.

Atlanta, Ga, Us

Identified and leveraged social platforms, content creation and new technologies to better engaged customers and prospects.Social Media Brand Communications Planning and Execution:- Managed the social audit and the development of an always-on social media brand strategy for the market- Identified opportunities to maximize efficiencies and results across channels - Provided social/digital insights and strategic support in Porsche partnerships - Developed and coordinated intelligence across social listening, syndicated media, CRM and proprietary research findings that distilled key learnings and created audience connections with the brand - Worked within the larger Porsche corporate ecosystem and collaborated on shared social channels and priorities - Advised and supported internal stakeholders- Oversaw annual planning and recommendations for important initiatives and program executions- Identified tools and partners that improved social media performance- Assessed overall analytics capabilities and established benchmarks/KPIsCampaign Management and Integration:- Drove creative execution to ensure optimization within the respective media environment and delivered against program objectives - Managed production of social media tools, apps, content and communications - Provided strategic leadership on social media initiatives that drove campaign results- Collaborated with advertising, dealer marketing, and digital marketing colleagues on cohesive communications strategies - Optimized the creation and use of content across multiple media platforms - Oversaw the strategy and tactical execution of emerging tech that increased the visibility and the potency of traditional media properties, partnerships and integrations- Utilized social planning, listening and distribution tool stack to achieve goals

Paris, Fr

Senior Leader:• Agency Vice President and a leader in digital, social, and mobile initiatives. • Supported senior leadership in the digital practice's incubation of new offerings and business development efforts. • Contributed to the practice’s social listening, digital analytics, audience segmentation, personalization and conversion tracking discipline. • Planned compelling content marketing programs and campaigns- creation, distribution, syndication and amplification. • Designed strategies utilizing blogger, influencer, and content creator relationships. • Regularly spoke at conferences and served as a subject matter expert on digital, social media and mobile topics.Account Director:• Liaised with clients on developments in their industry and market(s).• Served as a strategic partner with client’s on their social, mobile and digital initiatives. • Communicated agency capabilities that created opportunities and resulted in organic growth of client projects.• Deepened client-agency partnerships that drove projects to a successful conclusion. • Maintained client’s digital, mobile and social media strategies (digital content, activations and creative executions) with an eye on deadlines and quality standards. Management: • Managed staffing mix to meet revenue projections/budget requirements without sacrificing work quality.• Contributed to the agency’s body of knowledge by consulting on, and contributing to, various projects. • Drove client and account team meetings, brainstorming sessions and office activities.• Facilitated the professional growth of direct reports by guiding, delegating, coaching and delivering feedback. • Guided the innovative, out-of-the-box and strategic thinking by junior staff.

Charlotte, Nc, Us

· Created and executed the Brand’s social media strategy so that it aligned with the SunTrust corporate purpose and drove audience growth and engagement.· Designed and developed the social media center of excellence which established governance and enabled stakeholder communication, managed risk, reviewed compliance issues and evaluated vendors. · Documented the social media strategy (playbook), channel eco-system and content creation standards. · Managed lines of business support to meet regulatory requirements.· Supervised the efforts of multiple agencies and vendors and ensured that social media channel strategies, content, campaigns and analytics were working in concert.· Advised, and evangelized, internally on social media best practices. · Managed a robust social media listening and reporting cadence and used measurement to illustrate business results.· Social media lead for integrated marketing campaigns.· Assessed the optimization of paid media efforts as they pertained to social media goals.· Analyzed social media issues and collaborated with PR on scenario planning and responses. · Expand the capabilities of line of business teammates with social media programs that enable compliant content marketing- including strategies, programmatic design, training, content, and staff support.· Sponsored enterprise-wide tool selection and acquisition for listening, social media, UGC, paid, etc..

Norcross, Ga, Us

Social media campaign strategist, digital content creator, and community manager for clients across a variety of industries, including, design, multi-family housing, children’s apparel, and recreation. · Designed social media components of integrated marketing campaigns for clients.· Built custom pages on various social media platforms. · Implemented tools and applications on social media sites. · Produced regular reporting providing insight into social media strategy and content performance. · Wrote, edited, and formatted Branded blog content.· Maintained a content calendar for a large portfolio of social media clients. · Assessed keyword strategy for search engine optimization (SEO) as well as keyword optimization for social search. · Communicated regularly with the sales force guiding them on digital best practices and and new trends. · Co-authored the Community Sherpa product blog with a focus on community-building and product utilization geared towards clients and prospects.· Built online communities using multiple social media platforms-blogs, forums, LinkedIn, Facebook and Twitter- to drive online traffic and conversation.

Us

· Designed 1031 tax exchange mechanisms. · Work required a keen attention to detail and compliance with the tax code. · Leveraged content marketing and presentations to translate complex regulatory ideas into sales/exchanges. · Position relied heavily on client relations to create and maintain momentum and account orders. · 40% increase in those orders since date of hire and two promotions during tenure.

Atlanta, Georgia, Us

Began as an intern in the Conflict Resolution department and later hired as a staff member for the Development departmentA heavy individual research and publication schedule was coupled with many group projects designed to improve the quality of the Center.Geared most research so to monitor the role of oil and diamonds in African conflicts.

Ma, Conflict Resolution

Political Science, International Affairs, International Organizations