Ashley Schafer
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Ashley Schafer Email & Phone Number

Executive Director at Main Street Area Association at Main Street Area Association
Location: Ann Arbor, Michigan, United States 7 work roles 2 schools
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Role
Executive Director at Main Street Area Association
Location
Ann Arbor, Michigan, United States
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Who is Ashley Schafer? Overview

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Quick answer

Ashley Schafer is listed as Executive Director at Main Street Area Association at Main Street Area Association, a company with 4 employees, based in Ann Arbor, Michigan, United States. AeroLeads shows a matched LinkedIn profile for Ashley Schafer.

Ashley Schafer previously worked as Executive Director at Main Street Area Association and Head of Products & Merchandising at Underground Printing. Ashley Schafer holds Culinary Arts And Hospitality Management, Hospitality Administration/Management from Washtenaw Community College.

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Main Street Area Association

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Profile bio

About Ashley Schafer

🌟 Passionate about driving innovation and delivering exceptional results, I am a seasoned professional with a rich background in product management, merchandising, and marketing. Currently serving as the Head of Products & Merchandising at Underground Printing, I lead strategic initiatives to optimize product assortment, enhance merchandising strategies, and elevate the overall customer experience across 30+ locations.🛍️ In my role, I oversee the end-to-end product lifecycle, from concept development to inventory management and distribution. I collaborate closely with cross-functional teams to ensure seamless coordination in product launches, promotions, and inventory management strategies. By aligning financial goals with inventory management strategies, I drive operational excellence while maximizing profitability.📈 Prior to my tenure at Underground Printing, I honed my marketing expertise as a Marketing Manager at LaVida Massage. There, I orchestrated comprehensive marketing strategies, including campaigns, events, digital marketing, and PR initiatives. Guiding a talented team, I measured the effectiveness of marketing programs, monitored competitor activities, and managed marketing budgets to achieve organizational goals.🚀 My career journey reflects a commitment to driving business growth through strategic planning, creative problem-solving, and effective collaboration. I thrive in dynamic environments where I can leverage my analytical skills, leadership acumen, and passion for innovation to make a meaningful impact.💼 Let's connect to explore opportunities for collaboration, innovation, and professional growth. Together, we can drive success and create lasting value in today's dynamic business landscape!

Current workplace

Ashley Schafer's current company

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Main Street Area Association
Main Street Area Association
Executive Director at Main Street Area Association
ann arbor, michigan, united states
Employees
4
AeroLeads page
7 roles

Ashley Schafer work experience

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Head Of Products & Merchandising

Ann Arbor, MI

  • Oversee the product assortment and merchandising plan to align with UGP's overall business goals.
  • Accountable for operations and management of online retail, including amazing and EMS site product listings.
  • Collaborate with the Director of Finance to align financial goals with inventory management strategies, including in-store and Amazon fulfillment.
  • Accountable for inventory management of 30+ Underground Printing Locations in collaboration with the Sales Managers.
  • Collaborate with the Head of Marketing and National Sales Manager to enhance the overall aesthetic and customer experience in Underground Printing locations.
  • Work with the Product Merchandising Team to create and innovate new Retail Designs and Products, in alignment with the Underground Printing Strategic Plan.
Feb 2020 - May 2024

Marketing Manager

Brighton, Michigan

  • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
  • Development and implementation of the Brand strategy.
  • Developing the marketing strategy for new and existing products.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Monitors competitor products, sales and marketing activities.
  • Manage marketing budget and allocate/invest funds wisely.
Dec 2016 - Feb 2020

Marketing Associate

Ann Arbor, MI

  • Temporary Freelance Position to promote Annual Awards Dinner and Accelerate Michigan.
  • Communicating with key stakeholders about the Michigan entrepreneurial & investment community
  • Working with MVCA Executive Director to ensure marketing/ communication plan is executed in a timely manner
  • Creation of monthly newsletter in MailChimp
  • Creating content and posting to MVCA Blog via WordPress
  • Sharing MVCA news (blog posts, photos, videos, event registration links, legislative alerts, and general messaging) through Facebook & Twitter
Aug 2016 - Dec 2016

Social Media Marketing Manager

Ann Arbor, MI

  • Formulate, direct, and coordinate marketing activities or policies to promote products or services for all Savco Brands through social media (Sava's, Aventura, babo: A Market by Sava, and Tavolina).
  • Seek and provide information to help the company determine their position in the marketplace.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.
  • Manage Local events calendar to keep all brands informed of events that affect staffing needs and sales.
  • Gather and organize information to plan advertising campaigns.
  • Plan and execute advertising policies and strategies for organizations.
Jul 2015 - Jul 2016

Event/ Human Resources Manager

Hopcat Ann Arbor, MI

  • Plan and conduct new employee orientation to foster a positive attitude toward organization.
  • Provide current and prospective employees with information about policies, job duties, working conditions, wages, and employee benefits.
  • Process paperwork for new employees and enter employee information into the payroll system.
  • Maintain records of employee information, such as exemptions, transfers, and resignations, and update payroll records.
  • Review time sheets, work charts, wage computation, and other information to detect and reconcile payroll discrepancies.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products and services, analyzing business developments and monitoring market trends.
Jan 2015 - Jul 2015

Event Marketing Manager

Vinology

110 S. Main St Ann Arbor MI

  • Monitor event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
  • Consult with customers to determine objectives and requirements for events.
  • Plan and develop programs, agendas, budgets, and services according to customer requirements.
  • Maintain records of event aspects, including financial details.
  • Conduct post-event evaluations to determine how future events could be improved.
  • Control cash and other receipts through cash handling and reconciliation procedures.
Aug 2013 - Jan 2015
2 education records

Ashley Schafer education

FAQ

Frequently asked questions about Ashley Schafer

Quick answers generated from the profile data available on this page.

What company does Ashley Schafer work for?

Ashley Schafer works for Main Street Area Association.

What is Ashley Schafer's role at Main Street Area Association?

Ashley Schafer is listed as Executive Director at Main Street Area Association at Main Street Area Association.

Where is Ashley Schafer based?

Ashley Schafer is based in Ann Arbor, Michigan, United States while working with Main Street Area Association.

What companies has Ashley Schafer worked for?

Ashley Schafer has worked for Main Street Area Association, Underground Printing, Lavida Massage, Michigan Venture Capital Association, and Savco Hospitality.

Who are Ashley Schafer's colleagues at Main Street Area Association?

Ashley Schafer's colleagues at Main Street Area Association include Maura Thomson.

How can I contact Ashley Schafer?

You can use AeroLeads to view verified contact signals for Ashley Schafer at Main Street Area Association, including work email, phone, and LinkedIn data when available.

What schools did Ashley Schafer attend?

Ashley Schafer holds Culinary Arts And Hospitality Management, Hospitality Administration/Management from Washtenaw Community College.

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