Ashley Schafer Email & Phone Number

United States

Ann Arbor, Mi

• Oversee the product assortment and merchandising plan to align with UGP's overall business goals.• Accountable for operations and management of online retail, including amazing and EMS site product listings. • Collaborate with the Director of Finance to align financial goals with inventory management strategies, including in-store and Amazon fulfillment. • Accountable for inventory management of 30+ Underground Printing Locations in collaboration with the Sales Managers.• Collaborate with the Head of Marketing and National Sales Manager to enhance the overall aesthetic and customer experience in Underground Printing locations.• Work with the Product Merchandising Team to create and innovate new Retail Designs and Products, in alignment with the Underground Printing Strategic Plan. • Accountable for the timely and accurate placement of Purchase Orders, both in-store and for Amazon fulfillment. For both internal production and external vendors. • Collaborate with cross-functional teams, including Marketing, Sales, and Operations, to ensure seamless coordination in product launches, promotions, and inventory management strategies.• Collaborate with Purchasing and the Director of Finance to Strengthen relationships with key suppliers, negotiating favorable terms and conditions to enhance Underground Printing's purchasing power.• Coordinate with Purchasing and the Director of Finance to negotiate competitive pricing for top selling products with established vendors. • Oversee compliance with branding regulations and standards in the selection and merchandising of products as it pertains to brand / license standards on Amazon and other e-commerce platforms. • Oversee analysis of competitive environment and consumer trends.

Brighton, Michigan

• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.• Development and implementation of the Brand strategy.• Developing the marketing strategy for new and existing products.• Measure the effectiveness of marketing, advertising, and communications programs and strategies.• Monitors competitor products, sales and marketing activities.• Manage marketing budget and allocate/invest funds wisely.• Guiding the day to day activities of the marketing team and ensure that the marketing objectives are implemented.• Organize company conferences, trade shows, and major events for corporate staff, franchise owners and vendors.• Audit content across the Franchise Network to ensure it adheres to LaVida Massage brand standards and guidelines.• Update and manage back end of corporate and individual websites.

Ann Arbor, Mi

Temporary Freelance Position to promote Annual Awards Dinner and Accelerate Michigan.• Communicating with key stakeholders about the Michigan entrepreneurial & investment community• Working with MVCA Executive Director to ensure marketing/ communication plan is executed in a timely manner• Creation of monthly newsletter in MailChimp• Creating content and posting to MVCA Blog via WordPress• Sharing MVCA news (blog posts, photos, videos, event registration links, legislative alerts, and general messaging) through Facebook & Twitter• Edit/ create MVCA PowerPoint presentations utilizing MVCA branding standards• Support the execution of MVCA events that strengthen the Association and the Michiganentrepreneurial and investment community ( MVCA Annual Awards Dinner and Accelerate MI)• Working closely with MVCA Event/ Program Manager to ensure communication plan is executed for all events and through presentations, blog posts, social media, etc.• Attendance and networking at all MVCA events (hosted and partner events)• Managing volunteers for registration and supporting MVCA Event/Program Manager with logistics and execution of events

Ann Arbor, Mi

• Formulate, direct, and coordinate marketing activities or policies to promote products or services for all Savco Brands through social media (Sava's, Aventura, babo: A Market by Sava, and Tavolina).• Seek and provide information to help the company determine their position in the marketplace.• Measure the effectiveness of marketing, advertising, and communications programs and strategies.• Manage Local events calendar to keep all brands informed of events that affect staffing needs and sales.• Gather and organize information to plan advertising campaigns.• Plan and execute advertising policies and strategies for organizations.• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, and sales departments.• Use sales forecasting or strategic planning to ensure the sale and profitability of products and services, analyzing business developments and monitoring market trends.• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.• Develop email campaigns for all brands under Savco Hospitality.

Hopcat Ann Arbor, Mi

• Plan and conduct new employee orientation to foster a positive attitude toward organization.• Provide current and prospective employees with information about policies, job duties, working conditions, wages, and employee benefits.• Process paperwork for new employees and enter employee information into the payroll system.• Maintain records of employee information, such as exemptions, transfers, and resignations, and update payroll records.• Review time sheets, work charts, wage computation, and other information to detect and reconcile payroll discrepancies.• Use sales forecasting or strategic planning to ensure the sale and profitability of products and services, analyzing business developments and monitoring market trends.• Coordinate and create content strategy for all Social media outlets.• Maintain website with current offerings and events. • Plan and develop programs, agendas, budgets, and services according to customer requirements for catering.• Point of Sale programming and maintenance (Aloha). • Control cash and other receipts through cash handling and reconciliation procedures.

110 S. Main St Ann Arbor Mi

• Monitor event activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.• Consult with customers to determine objectives and requirements for events.• Plan and develop programs, agendas, budgets, and services according to customer requirements.• Maintain records of event aspects, including financial details. • Conduct post-event evaluations to determine how future events could be improved.• Control cash and other receipts through cash handling and reconciliation procedures.

Culinary Arts And Hospitality Management, Hospitality Administration/Management

Baking And Party Certificate