Digital Marketing Manager
Current* Manages communications across a broad set of stakeholders to ensure the right stakeholders approve, review and are informed about outgoing communications.* Executes end-to-end steps of all email campaigns, manage and maintain email lists and segmentation, campaign monitoring and analysis.* Provides day-to-day oversight of website including SEO/ SEM.* Works across the organization to edit and develop web content, including regular informational updates, website landing… Show more * Manages communications across a broad set of stakeholders to ensure the right stakeholders approve, review and are informed about outgoing communications.* Executes end-to-end steps of all email campaigns, manage and maintain email lists and segmentation, campaign monitoring and analysis.* Provides day-to-day oversight of website including SEO/ SEM.* Works across the organization to edit and develop web content, including regular informational updates, website landing pages and online forms.* Analyzes data, both internal and external, to determine areas of improvement for monthly reporting and optimization meetings.* Develops insights from market or user research, competitive analyses, and market and industry trends to design new strategies and create a differentiated value proposition.* Is a company expert on acquisition digital marketing trends, creatively pushing boundaries and testing new approaches.* Leverages data and market insights for decision making, content optimization and new concept development.* Supports development of campaign concepts and helps to develop creative assets that are on strategy and exceed campaign goals. Show less