Ashley Coleman, M.B.A. Email & Phone Number

Matawan, New Jersey, Us

Oversee marketing strategy for western region of K. Hovnanian Homes: Chicago, Arizona, California, DFW and Houston markets.

Matawan, New Jersey, Us

- Research consumer and market data to draw conclusions for various submarkets- Translate market data conclusions into targeted campaigns- Present market analyses and strategic marketing approaches to executive leadership- Lead effort in strategic marketing for the group, implementing strategies across 3 divisions- Manage team of marketing managers for each division- Manage media portfolio across regions and channels- Manage various agencies for full marketing portfolio- Review marketing efforts for effectiveness and adjust campaigns accordingly- Prepare budgets and review P&L regularly for opportunities for improvement- Remain in tune with new marketing strategies and test their effectiveness in our business/industry

Matawan, New Jersey, Us

- Manage advertising and marketing strategy for Arizona, Northern California and Southern California divisions of K. Hovnanian Homes.- Research and assess analytics to create and implement strategic marketing plans tailored to individual sub-markets and demographics.- Monitor analytics and adjust marketing and advertising budgets and strategy as necessary.- Write copy for advertising, video scripts, radio scripts, advertorials and collateral. - Manage the creation of all print and digital advertising and marketing collateral. - Manage corporate brand and develop new cohesive brands as needed.- Regularly present to executive teams on the successes, challenges and strategy of the marketing department.- Create and manage budgets to ensure marketing strategy is effective as well as economical.- Reduced overall budget by $300,000 annually- Provide leadership to marketing team as well as cross-functional teams.- Coach and mentor direct reports as well as members of the marketing team to inspire a group of passionate individuals and the strongest, most successful team possible.

Scottsdale, Az, Us

- Managed marketing, merchandising and advertising for Phoenix, Las Vegas, Tucson and Active Adult regions of Meritage Homes.- Worked directly with interior design, landscape design, land development and architectural teams to create model complexes that would evoke emotion to consumers.- Created and maintained marketing budgets to ensure all projects were on budget while still meeting the goals of the business.- Created and maintained brochures, flyers and other collateral for all communities within 4 assigned divisions.- Designed and coordinated installation of all sales offices including displays, furniture and collateral.- Wrote copy and designed all channels of advertising including digital and traditional.

- Worked with advisors on lead-generation solutions and marketing campaigns one-on-one as well as through formal presentations. - Created multimedia presentations to introduce new products, miscellaneous training, reports and results, simplifying complex processes, etc. - Filmed and edited videos and podcasts. - Designed and coordinated the production of various e-mail communications, newsletters and handbooks. - Redesigned all newsletter communications using desktop publishing skills resulting in a much more streamlined and professional product.

Fort Washington, Pa, Us

- Helped manage marketing campaigns—from print and online advertising, brochures, direct mail, and sales displays to community events and public relations—for luxury home communities in the Phoenix, Tucson, and Palm Springs markets.- Organized and managed all aspects of marketing for the Arizona and Palm Springs divisions. Started as marketing assistant and was promoted within first year, added Palm Springs division after two years.- Directed creative for magazine, newspaper, and online advertising, including ad buys. - Analyzed data to determine target markets. - Maintained community websites, as well as several specialty websites. - Wrote copy and directed process for sales and marketing collateral from creative stage through production. - Coordinated direct mail and HTML e-mail campaigns. - Worked with outside PR agency on ideas for stories, calendar listings, events, etc.- Set-up new sales offices. - Collaborated with teams to plan all aspects of and supervise special events ranging from 20 to 750 guests. - Researched and purchased promotional items.

Gilbert, Arizona, Us

Played integral role in the design of sales offices. Aided in the creation of displays and sales materials.

Master Of Business Administration (M.B.A.)

Bs, Management

Real Estate Salesperson License

Diploma