With over 15 years of experience in communications & a fresh perspective on product marketing, I help companies of all sizes connect with their audiences and grow their brands. I am passionate about empowering founders and teams with the skills and tools to communicate effectively and authentically. As a Consultant and Strategist at Arrow PR, I work with clients across various industries, including tech, consumer, and social impact, to craft and execute tailored communication strategies that align with their goals and values.Previously, I was the Vice President at Archetype, a boutique PR agency that specializes in tech and innovation. There, I led a team of communications professionals and delivered high-quality results for clients ranging from startups to Fortune 500 companies. Previously, I also acted as the Comms Lead for Facebook Messenger, a contract role that involved working closely with the product, design, and marketing teams to launch and promote new features and initiatives. I leveraged my skills in social media marketing, blogging, strategic communications, and product marketing to create engaging and impactful content and campaigns for US and international markets.