Head Of Growth Strategy
Current
Jan 2024 - Present
AeroLeads people directory · profile
Ashley Sellouk Email & Phone Number
Head of Growth Strategy
at
Media Incite
1 work email found
@cibc.com
5 phones found area 647, 212, 416, and 800
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Ashley Sellouk? Overview
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Quick answer
Ashley Sellouk is listed as Head of Growth Strategy at Media Incite, based in Greater Toronto Area, Canada. AeroLeads shows a work email signal at cibc.com, phone signal with area code 647, 212, 416, 800, and a matched LinkedIn profile for Ashley Sellouk.
Ashley Sellouk previously worked as Director, Strategy + Transformation, Experience Strategy at Cibc and Director, Digital Experience Strategy at Cibc. Ashley Sellouk holds Ba(Hons), Political Science Specialist from University Of Toronto.
Company email context
Email format at Media Incite
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{first}.{last}@cibc.com
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Profile bio
About Ashley Sellouk
An industry-cited people and culture leader with over 11 years of experience in Canada's Big 5, I have a demonstrated history of designing and implementing high-impact talent programs and practices that drive engagement, commitment, and performance. Through a people-first and data-driven approach, I create transformational experiences and teams that exceed business targets.I commit to creating meaningful, innovative, and inclusive experiences that empower employees to thrive at every stage of the talent lifecycle. From pre-recruitment to post-exit, my focus on diversity, equity, and inclusion ensures that I approach every minor moment and major milestone with empathy, respect, and understanding for all.In the wake of the pandemic's upending of human connection, our value-motivated team desired opportunities to connect more deeply with our communities. Creating a career-readiness program in partnership with Toronto Women's Shelter Street Haven, CIBC mentors coached and empowered 100% of participating Street Haven clients to achieve their set goals of securing full-time employment or enrolling in continuing education.A resolute, passionate, and strategic leader who inspires and develops top-performing, empowered teams, I create spaces and experiences that motivate and enable talent to achieve their full potential, teams to deliver meaningful results, and businesses to exceed overall objectives. If you're interested in chatting on any and all things people and culture, connect with me here, or on Twitter @pandc_ashley!
Listed skills include User Acceptance Testing, Microsoft Office, Management, Analysis, and 37 others.
Current workplace
Ashley Sellouk's current company
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10 roles · 4 years
Ashley Sellouk work experience
A career timeline built from the work history available for this profile.
Director, Strategy + Transformation, Experience Strategy
Appointed by C-Suite Executive Team to scale employee experience strategy, drive culture change, and create a people-focus across key strategic business unit, multiplying reach 240%.• Create and consolidate strategic planning, objectives, and programs aligned with group mission and values, to enhance employee experiences and power operational plans and business success• Develop employee-centric, development-focused, non-judgmental, and equitable experiences, enabling effective employee operations and employee engagement, independent of physical location• Enhance Wellness, development, recognition, and experience programming to advance the team, workplace, and experience for the future
2023 - Mar 2024
Director, Digital Experience Strategy
Pioneered people & culture focus within Digital’s 350-person team, establishing key programs and experiences aimed at driving talent attraction, growth, equity, engagement, and retention.• Managed co-op hiring, centralizing process to refine approach for increased DEI representation, ensure tracking to DOE, and reduction of onboarding variances • Advanced Inclusion, Diversity & Equity strategy, acting as an enterprise Inclusion Diversity Advisory Committee advocate, championing creating a progressive environment where all team members feel valued and supported• Monitored and reported progress against strategic objectives, programs, and business plans, conducting competitive analysis, using data, and analyzing analytics to identify trends, opportunities, and areas for improvement• Collaborated with cross-functional teams, internal stakeholders, executive teams, and strategic partners to deploy programs and optimize experiences as required
Nov 2021 - Jan 2023
Senior Manager, People And Culture Experience
Pioneered people & culture focus within Digital’s 350-person team, establishing key programs and experiences aimed at driving talent attraction, growth, equity, engagement, and retention.• Defined and aligned people strategy framework with organizational goals, establishing change management and executive influence model to champion the focus and gain sponsorship for future programming delivery • Created and implemented initiatives that support and engage employees and leaders in a fully or partially-remote work environment, enabling strong communication, high performance standards, and fostering a values-based culture• Developed high-performance culture, evolving an intelligent performance management framework focused on high performance, talent development, and goal alignment• Developed and implemented foundational talent acquisition refinements to build high-potential pipelines, and support strategies to help leaders overcome biases, remove barriers, and increase representation
Mar 2019 - Dec 2021
Digital Adoption & Engagement Consultant
Designed innovative, people-centric, and data-driven solutions, lifting YoY digital client adoption and engagement, driving high-impact channel migration strategies to meet business objectives, and introducing innovative engagement strategies breaking Canadian records and setting global standards.• Identified, scoped, prioritized and drove digital adoption and engagement initiatives and roadmaps based on business value and strategic objectives, working with digital product and strategy teams to deliver meaningful campaigns and functional optimizations to achieve client adoption and digital utilization goals• Evaluated strategic and technical opportunities to meet business objectives, drive client adoption and enhance the client experience, influencing cross-functional teams to develop and deploy optimizations aimed at reducing barriers of adoption, or migrating channel activity, with $0 spend• Provided thought leadership on barriers to digital adoption, engagement, channel alternatives, and growth opportunities, partnering with business units enterprise-wide to sponsor optimizations and drive goal achievement
Oct 2017 - Mar 2019
Digital Agile Sales Consultant
Directed bold portfolio performance, outpacing YE-plan owing to continuously analyzing, managing and optimizing sales and professional growth strategies.• Developed integrated sales campaign strategies, inclusive of on-site, in-app, search and display tactics, leveraging advanced targeting to drive meaningful results• Established sales plans, deployed sales tactics, and managed cross-functional agile pods to deliver in accordance with business objectives, while balancing competing priorities, projects, and stakeholder requests • Acted as strategic point of contact for Digital Mortgage, Lending and Insurance campaigns, supporting product launches, terms and conditions updates, and digital sales opportunities, while developing data-driven campaign insights and future campaign recommendations
Nov 2016 - Sep 2017
Quality Assurance Manager
Practiced empathetic, progressive, coaching, and growth-focused leadership for a team of 18 direct reports, delivering against results-oriented business objectives and achieving 0% production variance while leading QA Agile transformation.
Sep 2011 - Nov 2016
Account Coordinator
• Managed client portfolios and focused on day-to-day management of campaign requirements and program execution• Developed and presented campaign proposals to existing and potential clients, forged successful and long-standing relationships with suppliers and clientele• Implemented strategic campaigns to market products, effectively sourced quality products for high-profile accounts
Apr 2010 - Dec 2010
Administrative Assistant
Mandel And Associates
• Maintained a filing system• Sorted and faxed documentation• Documented and submitted OCF 18 and OCF 22 forms• Coordinated outpatient and pre-assessment appointments• Compiled case notes for clinical staff• Responsible for billing and payroll
May 2008 - Sep 2008
Office Manager
Muscovitch And Associates
• Acted as a liaison between lawyers and clients and was entrusted with managing the office in the absence of the acting lawyer• Coordinated appointments, organized diaries and maintained records of correspondence• Attended legal hearings, summarized recordings, prepared affidavits and minutes for the requesting lawyer’s review• Arranged and delivered documents for legal proceedings, gathered evidence, correspondence, and legal packages
May 2007 - Oct 2007
2 education records
Ashley Sellouk education
Ba(Hons), Political Science Specialist
University Of Toronto
High School Diploma, General And Hebrew Studies
Community Hebrew Academy Of Toronto
FAQ
Frequently asked questions about Ashley Sellouk
Quick answers generated from the profile data available on this page.
What company does Ashley Sellouk work for?
Ashley Sellouk works for Media Incite.
What is Ashley Sellouk's role at Media Incite?
Ashley Sellouk is listed as Head of Growth Strategy at Media Incite.
What is Ashley Sellouk's email address?
AeroLeads has found 1 work email signal at @cibc.com for Ashley Sellouk at Media Incite.
What is Ashley Sellouk's phone number?
AeroLeads has found 5 phone signal(s) with area code 647, 212, 416, 800 for Ashley Sellouk at Media Incite.
Where is Ashley Sellouk based?
Ashley Sellouk is based in Greater Toronto Area, Canada while working with Media Incite.
What companies has Ashley Sellouk worked for?
Ashley Sellouk has worked for Media Incite, Cibc, Mandel And Associates, and Muscovitch And Associates.
How can I contact Ashley Sellouk?
You can use AeroLeads to view verified contact signals for Ashley Sellouk at Media Incite, including work email, phone, and LinkedIn data when available.
What schools did Ashley Sellouk attend?
Ashley Sellouk holds Ba(Hons), Political Science Specialist from University Of Toronto.
What skills is Ashley Sellouk known for?
Ashley Sellouk is listed with skills including User Acceptance Testing, Microsoft Office, Management, Analysis, Time Management, Testing, Business Requirements, and Software Documentation.
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