Ashley Serotta Email and Phone Number
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PRODUCT & INNOVATION LEADERI'm a B2C product and ecommerce leader who has a track record of success charting new paths of business expansion or reinvention. I’m a boundary-pushing, big-idea thinker who launches new initiatives in record time.I love devising unexpected ways to delight customers and ignite revenue growth; finding simple solutions to complex problems; and unlocking the potential in my teams. I gravitate to roles where I am a cross-functional leader and a universal translator across executives, product, user experience, analytics, design, marketing, brand, communications, engineering, finance, legal and more. STRENGTHS* Product Vision & Strategy* Product Innovation & Delivery* Product Roadmapping* Team Leadership* Ecommerce P&L * Customer Experience* Data Analysis* Agency & Vendor ManagementSELECTED HIGHLIGHTS* Established the Ecommerce and Digital Marketing organization at Living Proof, becoming an essential element of Unilever’s acquisition of the brand.* Orchestrated the work of a 60-person cross-functional team to conceive and launch three new products at EBSCO.* Launched Cruises on the main Tripadvisor site, including global rollout.* Created expansion business plans for Cruise Critic to enter the video business.Available to discuss new opportunities in Metro-Boston Area, hybrid-travel along the East coast, or remote. Domain expertise in: eCommerce, B2C/DTC, product leadership, product management, product strategy, product operations, product frameworks, distributed teams, near shore development, Agile, Kanban, A/B testing, analytics, user experience, user research, voice of the consumer, mobile-first UX, user journey mapping, multi-channel marketing, membership activation/engagement, member acquisition, email marketing, customer retention, customer acquisition, lifecycle marketing, performance marketing, content commerce, paid social media (Facebook, YouTube, Pinterest, Instagram, Twitter), organic social media, influencer marketing, SEM (Google, Bing), affiliate marketing, community management, social media, retail, travel, healthcare, health/beauty, eLearning.
Revlon
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Senior Director, Global It Digital And EcommerceRevlon Dec 2023 - PresentNew York, Ny, UsLeading the ecommerce and digital platform across Revlon's brands, globally. -
Senior Director, Dtc ProductEbsco Information Services Jul 2021 - Jun 2023Ipswich, Ma, UsLed the Direct-to-Consumer (DTC/B2C) innovation team and agencies, including product, user experience, global digital marketing, ecommerce (Shopify), growth marketing, product analytics, creative design, instructional design, digital performance marketing, SEO, and customer support.Launched the ecommerce platform and 3 new businesses - Grad Prep, FinancialFit and LevelUp Leader. -
Senior Director, ProductTripadvisor 2017 - May 2021Needham, Ma, UsLed teams at Cruise Critic US/UK/AU and Tripadvisor cruises, including product, user experience, analytics, community, and SEO areas, with an emphasis on innovation and new revenue opportunity exploration. Launched Tripadvisor Cruises globally and added video to Cruise Critic. -
Vice President, Ecommerce And ProductLiving Proof, Inc. 2012 - 2017Boston, Ma, UsLaunched and led the eCommerce P&L, including revenue forecasting, eCommerce platform (Magento), ecommerce optimization, analytics, ecommerce merchandising, online promotions, order fulfillment, and customer support. Promoted from Senior Director.Launched and led digital marketing, including paid search, paid and organic social media, paid and organic influencer marketing, and content marketing. Launched B2B online ordering portal for the salon channel. -
Vice President, ProductPar8O 2011 - 2012Atlanta, Georgia, UsFounding team member of par8o, a spin-off from the founders of Sermo, leading a global team for product, development, user experience, content marketing, and organic social media pre-launch. Co-created and co-presented revenue model, product roadmap, and pitch deck for seed funding roadshow. -
Senior Director, MembershipSermo 2009 - 2011
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Senior Product Manager, Membership & Social MediaTripadvisor 2006 - 2009Needham, Ma, Us -
Senior Manager, User Experience PracticeRoundarch 2004 - 2005London, London, Gb -
Program ManagerMolecular 2003 - 2004Watertown, Ma, Us -
Director, Internet Marketing And DevelopmentTweeter Home Entertainment Group 2001 - 2003Us -
Program ManagerRazorfish 2000 - 2001New York, Ny, Us -
Senior ConsultantCsc 1998 - 2000Global, Us -
Project ManagerInteractive Constructs 1997 - 1998
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Executive Director, Newbury Comics InteractiveNewbury Comics 1994 - 1997Us -
Business AnalystNewbury Comics 1994 - 1994Us
Ashley Serotta Education Details
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Tufts UniversityEconomics And Environmental Studies
Frequently Asked Questions about Ashley Serotta
What company does Ashley Serotta work for?
Ashley Serotta works for Revlon
What is Ashley Serotta's role at the current company?
Ashley Serotta's current role is Product Strategy | Innovation | Team Leadership | P&L Management | x-Tripadvisor, Living Proof, EBSCO.
What is Ashley Serotta's email address?
Ashley Serotta's email address is as****@****oof.com
What is Ashley Serotta's direct phone number?
Ashley Serotta's direct phone number is +191784*****
What schools did Ashley Serotta attend?
Ashley Serotta attended Tufts University.
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