Ashley Serotta

Ashley Serotta Email and Phone Number

Product Strategy | Innovation | Team Leadership | P&L Management | x-Tripadvisor, Living Proof, EBSCO @ Revlon
Ashley Serotta's Location
Greater Boston, United States, United States
About Ashley Serotta

PRODUCT & INNOVATION LEADERI'm a B2C product and ecommerce leader who has a track record of success charting new paths of business expansion or reinvention. I’m a boundary-pushing, big-idea thinker who launches new initiatives in record time.I love devising unexpected ways to delight customers and ignite revenue growth; finding simple solutions to complex problems; and unlocking the potential in my teams. I gravitate to roles where I am a cross-functional leader and a universal translator across executives, product, user experience, analytics, design, marketing, brand, communications, engineering, finance, legal and more. STRENGTHS* Product Vision & Strategy* Product Innovation & Delivery* Product Roadmapping* Team Leadership* Ecommerce P&L * Customer Experience* Data Analysis* Agency & Vendor ManagementSELECTED HIGHLIGHTS* Established the Ecommerce and Digital Marketing organization at Living Proof, becoming an essential element of Unilever’s acquisition of the brand.* Orchestrated the work of a 60-person cross-functional team to conceive and launch three new products at EBSCO.* Launched Cruises on the main Tripadvisor site, including global rollout.* Created expansion business plans for Cruise Critic to enter the video business.Available to discuss new opportunities in Metro-Boston Area, hybrid-travel along the East coast, or remote. Domain expertise in: eCommerce, B2C/DTC, product leadership, product management, product strategy, product operations, product frameworks, distributed teams, near shore development, Agile, Kanban, A/B testing, analytics, user experience, user research, voice of the consumer, mobile-first UX, user journey mapping, multi-channel marketing, membership activation/engagement, member acquisition, email marketing, customer retention, customer acquisition, lifecycle marketing, performance marketing, content commerce, paid social media (Facebook, YouTube, Pinterest, Instagram, Twitter), organic social media, influencer marketing, SEM (Google, Bing), affiliate marketing, community management, social media, retail, travel, healthcare, health/beauty, eLearning.

Ashley Serotta's Current Company Details
Revlon

Revlon

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Product Strategy | Innovation | Team Leadership | P&L Management | x-Tripadvisor, Living Proof, EBSCO
Ashley Serotta Work Experience Details
  • Revlon
    Senior Director, Global It Digital And Ecommerce
    Revlon Dec 2023 - Present
    New York, Ny, Us
    Leading the ecommerce and digital platform across Revlon's brands, globally.
  • Ebsco Information Services
    Senior Director, Dtc Product
    Ebsco Information Services Jul 2021 - Jun 2023
    Ipswich, Ma, Us
    Led the Direct-to-Consumer (DTC/B2C) innovation team and agencies, including product, user experience, global digital marketing, ecommerce (Shopify), growth marketing, product analytics, creative design, instructional design, digital performance marketing, SEO, and customer support.Launched the ecommerce platform and 3 new businesses - Grad Prep, FinancialFit and LevelUp Leader.
  • Tripadvisor
    Senior Director, Product
    Tripadvisor 2017 - May 2021
    Needham, Ma, Us
    Led teams at Cruise Critic US/UK/AU and Tripadvisor cruises, including product, user experience, analytics, community, and SEO areas, with an emphasis on innovation and new revenue opportunity exploration. Launched Tripadvisor Cruises globally and added video to Cruise Critic.
  • Living Proof, Inc.
    Vice President, Ecommerce And Product
    Living Proof, Inc. 2012 - 2017
    Boston, Ma, Us
    Launched and led the eCommerce P&L, including revenue forecasting, eCommerce platform (Magento), ecommerce optimization, analytics, ecommerce merchandising, online promotions, order fulfillment, and customer support. Promoted from Senior Director.Launched and led digital marketing, including paid search, paid and organic social media, paid and organic influencer marketing, and content marketing. Launched B2B online ordering portal for the salon channel.
  • Par8O
    Vice President, Product
    Par8O 2011 - 2012
    Atlanta, Georgia, Us
    Founding team member of par8o, a spin-off from the founders of Sermo, leading a global team for product, development, user experience, content marketing, and organic social media pre-launch. Co-created and co-presented revenue model, product roadmap, and pitch deck for seed funding roadshow.
  • Sermo
    Senior Director, Membership
    Sermo 2009 - 2011
  • Tripadvisor
    Senior Product Manager, Membership & Social Media
    Tripadvisor 2006 - 2009
    Needham, Ma, Us
  • Roundarch
    Senior Manager, User Experience Practice
    Roundarch 2004 - 2005
    London, London, Gb
  • Molecular
    Program Manager
    Molecular 2003 - 2004
    Watertown, Ma, Us
  • Tweeter Home Entertainment Group
    Director, Internet Marketing And Development
    Tweeter Home Entertainment Group 2001 - 2003
    Us
  • Razorfish
    Program Manager
    Razorfish 2000 - 2001
    New York, Ny, Us
  • Csc
    Senior Consultant
    Csc 1998 - 2000
    Global, Us
  • Interactive Constructs
    Project Manager
    Interactive Constructs 1997 - 1998
  • Newbury Comics
    Executive Director, Newbury Comics Interactive
    Newbury Comics 1994 - 1997
    Us
  • Newbury Comics
    Business Analyst
    Newbury Comics 1994 - 1994
    Us

Ashley Serotta Education Details

  • Tufts University
    Tufts University
    Economics And Environmental Studies

Frequently Asked Questions about Ashley Serotta

What company does Ashley Serotta work for?

Ashley Serotta works for Revlon

What is Ashley Serotta's role at the current company?

Ashley Serotta's current role is Product Strategy | Innovation | Team Leadership | P&L Management | x-Tripadvisor, Living Proof, EBSCO.

What is Ashley Serotta's email address?

Ashley Serotta's email address is as****@****oof.com

What is Ashley Serotta's direct phone number?

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What schools did Ashley Serotta attend?

Ashley Serotta attended Tufts University.

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