Senior Director, Global It Digital And Ecommerce
CurrentLeading the ecommerce and digital platform across Revlon's brands, globally.
Dec 2023 - Present
AeroLeads people directory · profile
Ashley Serotta Email & Phone Number
Product Strategy | Innovation | Team Leadership | P&L Management | x-Tripadvisor, Living Proof, EBSCO
at
Revlon
1 work email found
@livingproof.com
7 phones found area 917, 617, and 781
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 86%
Current company
Role
Product Strategy | Innovation | Team Leadership | P&L Management | x-Tripadvisor, Living Proof, EBSCO
Location
Greater Boston, United States, United States
Who is Ashley Serotta? Overview
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Quick answer
Ashley Serotta is listed as Product Strategy | Innovation | Team Leadership | P&L Management | x-Tripadvisor, Living Proof, EBSCO at Revlon, based in Greater Boston, United States, United States. AeroLeads shows a work email signal at livingproof.com, phone signal with area code 917, 617, 781, and a matched LinkedIn profile for Ashley Serotta.
Ashley Serotta previously worked as Senior Director, Global IT Digital and Ecommerce at Revlon and Senior Director, DTC Product at Ebsco Information Services. Ashley Serotta holds Bs, Economics And Environmental Studies from Tufts University.
Company email context
Email format at Revlon
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{first_initial}{last}@livingproof.com
86% confidence
AeroLeads found 1 current-domain work email signal for Ashley Serotta. Compare company email patterns before reaching out.
Profile bio
About Ashley Serotta
PRODUCT & INNOVATION LEADERI'm a B2C product and ecommerce leader who has a track record of success charting new paths of business expansion or reinvention. I’m a boundary-pushing, big-idea thinker who launches new initiatives in record time.I love devising unexpected ways to delight customers and ignite revenue growth; finding simple solutions to complex problems; and unlocking the potential in my teams. I gravitate to roles where I am a cross-functional leader and a universal translator across executives, product, user experience, analytics, design, marketing, brand, communications, engineering, finance, legal and more. STRENGTHS* Product Vision & Strategy* Product Innovation & Delivery* Product Roadmapping* Team Leadership* Ecommerce P&L * Customer Experience* Data Analysis* Agency & Vendor ManagementSELECTED HIGHLIGHTS* Established the Ecommerce and Digital Marketing organization at Living Proof, becoming an essential element of Unilever’s acquisition of the brand.* Orchestrated the work of a 60-person cross-functional team to conceive and launch three new products at EBSCO.* Launched Cruises on the main Tripadvisor site, including global rollout.* Created expansion business plans for Cruise Critic to enter the video business.Available to discuss new opportunities in Metro-Boston Area, hybrid-travel along the East coast, or remote. Domain expertise in: eCommerce, B2C/DTC, product leadership, product management, product strategy, product operations, product frameworks, distributed teams, near shore development, Agile, Kanban, A/B testing, analytics, user experience, user research, voice of the consumer, mobile-first UX, user journey mapping, multi-channel marketing, membership activation/engagement, member acquisition, email marketing, customer retention, customer acquisition, lifecycle marketing, performance marketing, content commerce, paid social media (Facebook, YouTube, Pinterest, Instagram, Twitter), organic social media, influencer marketing, SEM (Google, Bing), affiliate marketing, community management, social media, retail, travel, healthcare, health/beauty, eLearning.
Current workplace
Ashley Serotta's current company
Company context helps verify the profile and gives searchers a useful next step.
15 roles · 32 years
Ashley Serotta work experience
A career timeline built from the work history available for this profile.
Senior Director, Dtc Product
Led the Direct-to-Consumer (DTC/B2C) innovation team and agencies, including product, user experience, global digital marketing, ecommerce (Shopify), growth marketing, product analytics, creative design, instructional design, digital performance marketing, SEO, and customer support.Launched the ecommerce platform and 3 new businesses - Grad Prep.
Jul 2021 - Jun 2023
Senior Director, Product
Led teams at Cruise Critic US/UK/AU and Tripadvisor cruises, including product, user experience, analytics, community, and SEO areas, with an emphasis on innovation and new revenue opportunity exploration. Launched Tripadvisor Cruises globally and added video to Cruise Critic.
2017 - May 2021
Vice President, Ecommerce And Product
Launched and led the eCommerce P&L, including revenue forecasting, eCommerce platform (Magento), ecommerce optimization, analytics, ecommerce merchandising, online promotions, order fulfillment, and customer support. Promoted from Senior Director.Launched and led digital marketing, including paid search, paid and organic social media, paid and organic.
2012 - 2017
~5 yrs
Vice President, Product
Founding team member of par8o, a spin-off from the founders of Sermo, leading a global team for product, development, user experience, content marketing, and organic social media pre-launch. Co-created and co-presented revenue model, product roadmap, and pitch deck for seed funding roadshow.
2011 - 2012
~1 yr
Senior Director, Membership
Sermo
2009 - 2011
~2 yrs
Senior Product Manager, Membership & Social Media
2006 - 2009
~3 yrs
Senior Manager, User Experience Practice
2004 - 2005
~1 yr
Program Manager
2003 - 2004
~1 yr
Director, Internet Marketing And Development
2001 - 2003
~2 yrs
Program Manager
2000 - 2001
~1 yr
Senior Consultant
1998 - 2000
~2 yrs
Project Manager
Interactive Constructs
1997 - 1998
~1 yr
Executive Director, Newbury Comics Interactive
1994 - 1997
~3 yrs
Business Analyst
1994 - 1994
1 education record
Ashley Serotta education
-
Tufts University
FAQ
Frequently asked questions about Ashley Serotta
Quick answers generated from the profile data available on this page.
What company does Ashley Serotta work for?
Ashley Serotta works for Revlon.
What is Ashley Serotta's role at Revlon?
Ashley Serotta is listed as Product Strategy | Innovation | Team Leadership | P&L Management | x-Tripadvisor, Living Proof, EBSCO at Revlon.
What is Ashley Serotta's email address?
AeroLeads has found 1 work email signal at @livingproof.com for Ashley Serotta at Revlon.
What is Ashley Serotta's phone number?
AeroLeads has found 7 phone signal(s) with area code 917, 617, 781 for Ashley Serotta at Revlon.
Where is Ashley Serotta based?
Ashley Serotta is based in Greater Boston, United States, United States while working with Revlon.
What companies has Ashley Serotta worked for?
Ashley Serotta has worked for Revlon, Ebsco Information Services, Tripadvisor, Living Proof, Inc., and Par8O.
How can I contact Ashley Serotta?
You can use AeroLeads to view verified contact signals for Ashley Serotta at Revlon, including work email, phone, and LinkedIn data when available.
What schools did Ashley Serotta attend?
Ashley Serotta holds Bs, Economics And Environmental Studies from Tufts University.
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