Ashley Serrate Email & Phone Number

Miami, Fl, Us

• Develop and implement public relations strategies on behalf of the Monroe County Tourist Development Council• Facilitate crisis management strategies • Manage a team of five individuals tasked with overseeing the daily account needs for the Florida Keys & Key West, manage international PR affiliates• Organize and execute themed individual and group press trips for the U.S., UK, German and French markets• Facilitate media requests in both domestic and international markets• Create and implement social media content across major platforms including community management and crisis-monitoring• Media placements include Travel + Leisure, Conde Nast Traveler, National Geographic Traveler, The New York Times, USA Today, GO Escape, The Washington Post

• Coordinated individual media requests for the Florida Keys in both domestic and international markets• Organized and executed themed individual and group press trips for the U.S., UK, German and French markets• Handled daily media relations responsibilities, media site content, distributed press materials • Created social media content calendars across major platforms and oversaw community management and crisis-monitoring• Facilitated day-to-day client needs, organized press coverage, wrote content for blogs and e-newsletters, updated media lists

• Developed and implemented strategic public relations campaigns for clients in the travel/ tourism sector including Amara Cay Resort, Oasis Hotels & Resorts, Trump National Doral • Managed day-to-day client activities including meetings and presentations, provided general PR counsel • Researched, wrote and distributed press materials to targeted media • Created and managed press conferences and promotional events

• Assisted graduates and students in obtaining internship and career opportunities in the broadcast industry• Worked with students to develop professional resumes and audition media• Performed corporate outreach and communications including marketing and social media initiatives

• Oversaw and handled all public relations initiatives and media relations for Jungle Island and the Treetop Ballroom event space• Designated as official spokesperson • Facilitated daily media requests from journalists • Organized and attended various media FAM trips, including visits coordinated with local tourism boards and affiliates• Developed and implemented crisis communications plan for Jungle Island and the Treetop Ballroom event space• Media placements included USA Today, The Today Show, Good Morning America, Associated Press

• Researched, wrote and distributed press materials to targeted media • Developed and implemented media relations campaigns for clients including social media and marketing strategies• Managed events including press conferences and promotional events• Managed company web site and social media campaigns • Clients included Aventura Mall, JW Marriott Marquis, JW Marriott Miami, Palm Beach International Raceway, Gil Dezer Developments, MDM Development

Miami, Florida, United States

Miami, Florida, United States