Ashley Seuss Email and Phone Number

Successfully planned, managed, and executed simultaneous, captivating experiential marketing activations for an integrated marketing agency, with a core focus on engaging millennial and Gen Z audiences➤ Led and executed a highly successful national experiential campaign for Warner Bros., managed 22 impactful events spanning across 12 campuses➤ Exceeded Client KPIs: Attendance—180% to goal; Brand Engagements—126% to goal; Social Media Engagement—178% to goal➤ Developed event plans, schedules, budgets, and logistics, while effectively leading and coordinating internal teams and external vendors➤ Led campaign kick-off, orchestrating a highly collaborative process to strategize, delegate action items, and execute the campaign launch, resulting in a seamless and impactful start➤ Served as primary liaison between clients and project team, assuming full responsibility for nurturing and managing day-to-day client relationships. Employed effective communication and relationship-building skills to ensure client satisfaction and foster long-term partnerships➤ Diligently monitored and analyzed campaign metrics, capturing crucial data to meticulously track progress against program goals and consistently drive high return on investment (ROI). Employed data-driven insights to refine strategies, optimize performance, and deliver exceptional results for sustained success➤ Crafted and delivered a comprehensive post-event report to client, offering valuable insights and actionable learnings. Empowered the client with a strategic roadmap for future success, highlighting key findings and recommendations to optimize future event strategies and maximize outcomes.

Effectively managed Microsoft's collegiate roadshow campaign, "Tiny House," across 10 campuses➤ Drove a significant 15% year-over-year increase in Microsoft active users, implementing effective strategies and initiatives that captivated and engaged the target audience➤ Delivered impact by successfully engaging students with the campaign, resulting in a remarkable 65% expressing their likelihood, or strong likelihood, to utilize Office365. Demonstrated the ability to connect with the target audience and effectively promote the product, driving high levels of interest and potential adoption➤ Microsoft's "Tiny House" campaign won gold at the 2019 Chief Marketer PRO Awards for "Best Campaign Targeting Gen Z"

Provided key support to the property management team, ensuring seamless day-to-day operations and delivering exceptional client experiences for a global real estate company➤Cultivated robust client partnerships, resulting in an exceptional 92% Customer Satisfaction Rating, surpassing the industry average of 74%. Established a reputation for dedication to client success, consistently delivering exceptional service, and surpassing expectations➤Worked collaboratively with cross-functional teams to create the annual operating budget, ensuring alignment with organizational goals and efficient resource allocation➤Efficiently handled accounts receivable and payable management, demonstrating meticulous attention to detail➤Prepared and managed vendor service level agreements; Diligently monitored and upheld standards to guarantee excellence across all aspects of service delivery➤Effectively coordinated client meetings, construction meetings, and sustainability events

Developed and executed impactful, national, data-driven marketing campaigns, resulting in increased brand awareness among millennial consumers➤ Efficiently oversaw the Microsoft Windows campus campaign, successfully coordinating and executing over 40 field events across universities nationwide; Demonstrated exceptional project management skills, ensuring seamless operations and driving impactful engagement with the target audience➤ Acted as the primary point of contact for a network of 150+ field event staff, vendors, and internal teams. Skillfully managed communications, fostered strong relationships, and ensured effective collaboration to drive smooth operations and deliver outstanding results➤ Restructured recruiting strategies which increased application submissions by 50%➤ Developed program timelines and managed production and execution of multiple campaigns simultaneously ➤ Created and presented detailed reports featuring KPIs, key learnings and recommendations for campaign optimization ➤ Developed creative concepts and collateral for brands such as Macy's, Microsoft, Zipcar, Comcast, Warner Bros., Hulu and others in order to revamp current marketing strategies and brand positioning

Maintained customer relationships and drove sales for 100+ retailers across the US and Canada for an artisan clothing company➤ Prospected and attained new accounts through extensive market research➤ Cultivated corporate accounts and maintained positive relationships with clients in order to maximize sales➤ Organized and executed travel logistics and scheduling for 11 national and international sales trips➤ Conducted 25-30 face-to-face presentations during the monthly sales trips➤ Developed the brand awareness through social media outlets including Facebook and Twitter➤ Assisted in the creation of a product catalog and other advertising and marketing media

➤Effectively managed 15 employees daily➤Communicated with people from all ages, abilities, and backgrounds➤Trained employees every facet of each position ➤Balanced multiple locations in a fast-paced environment➤Motivated and inspired employees to accomplish company goals and objectives➤Handled customer complaints to ensure customer satisfaction