Ashley Greenstein Email & Phone Number

Asheville, North Carolina, United States

The Public Information Manager is accountable for developing and implementing internal and external organizational communication strategies for Explore Asheville and the Buncombe County Tourism Development Authority (BCTDA) to ensure that unified, consistent, and positive messages define and promote the organization’s mission, strategic imperatives, and values. The role establishes and maintains cooperative relationships with staff, partners, the public and local media to generate good will throughout the community. The Public Information Manager serves as Explore Asheville’s spokesperson, manages the creation of the annual report, writes, and distributes all local news releases, working with BCTDA Members and staff to present a positive and professional image.

Chattanooga, Tennessee, United States

- Develop a systematic approach for public participation in open space activation.- Develop new programming services and revise existing services, policies, and procedures in response to needs within the community.- Assist with the planning and leadership of open space community interventions, programs and activations.- Build and maintain strong relationships with members across the community.- Oversee the communication to neighborhood groups and individuals to encourage use of the City's open spaces, to ensure underserved communities, neighborhoods, and individuals are included in open space program development and usage.- Oversee the promotion of program participation in open spaces events throughout the City, and develop a programming playbook.- Enhance planning strategies and initiatives by engaging communities during the process, testing ideas, and implementing outcomes. - Work cross functionally with other City departments, including, but not limited to Community Development and the Office of Arts, Culture & the Creative Economy, to identify community needs and efficiently augment resources by partnering on initiatives. - Lead and supervise lower level staff, to include prioritizing and assigning work; conducting performance evaluations; ensuring staff are well trained; and ensuring employees follow policies and procedures.- Advise the Director of Special Events and Parks Programming and the Administrator of Parks and Outdoors on public open spaces events, programming activities, and related issues.

ASMP Implementation - Guide the implementation of the Austin Strategic Mobility Plan as it relates to projects in South Austin. This includes reviewing the ASMP policies, action items, and maps to coordinate cross-departmentally for the two year plan update. Additionally, facilitate meaningful relationships with community members to guide future funding from the Street Impact Fee (SIF) towards projects from the Roadway Capacity Plan. ATX Walk, Bike, Roll - Support Walk Bike Roll Ambassadors as they collect stories of lived experiences from communities of color and other vulnerable populations for an equity update to the Bicycle, Urban Trails, and Sidewalk Plans. Equity Analysis Zones (EAZs) - Guide Community Advisory Team members through the planning process of determining which variables and weights should be used for mapping vulnerable communities in Austin. The EAZ map will be used for future planning processes to inform future funding, project prioritization, programming, evaluation, and engagement.

Austin, Texas

Focus on community-facing TDM programming and policy including:Austin Strategic Mobility Plan – TDM support: be a key team member for the ASMP, conduct best practice research for TDM strategies, collaborate with consultant on TDM program development and public outreach, assist with plan writing for the TDM section, participate in public outreach and education.CodeNEXT and Transportation Criteria Manual – TDM support: be a key team member for the project, conduct best practice research for TDM code language, conduct research on quantification of strategies, assist with criteria manual language writing, assist with development of quantification methodologies, participate in public outreach and education.Smart Trips Austin – Manage the contract for the Smart Trips Austin program, coordinate with co-funder CapMetro, participate in weekly project team meetings, review and approve project deliverables, plan for future programming, plan for future funding opportunities. Overtime management in this role has led to: increase of program size and access during the pandemic, pursuance of equity sub-goals and trust-building workshops with the community, supervision and adaptation of community ambassador program, and overall decrease in SOV use as reported through the program.TDM Rebrand - Envision and establish a new brand for the TDM program. Develop a website that utilizes behavior change science communications to reduce the number of trips taken by single occupancy vehicle. Manage and promote the brand and website to the general public and target audiences.Responsible for updating the annual TDM report and manage community facing messaging on TDM.TDM liaison to other City Departments such as Austin Center for Events, Austin Energy, Economic Development, and others as needed.Research and apply for local, regional, or federal funding for TDM programming

Austin, Texas Area

CodeNEXT is the process of re-writing of Austin's Land Development Code, which is undertaken by the City's Planning and Zoning Department and a series of consultants. This on-going process will effectively shape the future of Austin's built and natural environment for years to come. CodeNEXT not only involves a re-write of the Land Development Code, but also a re-zoning of the City of Austin and the administering of new tools which will better accommodate growth while ensuring that we maintain the Austin that we love.Duties include:• Help design public engagement process, meeting design, and materials, as well as facilitate public meetings.• Ongoing community engagement and education including meeting with stakeholder groups, public presentations as well as maintaining CodeNEXT online media.• Liaison to the CodeNEXT Advisory Group• Cross-departmental coordination• Assist in the production of code products including writing, reviewing, and mapping

Austin, Texas Area

Alliance Transportation Group is a full service engineering and planning consulting services firm. Alliance was founded on strong beliefs of serving the community, developing sustainable relationships, and sharing success.Duties include:• Conduct metropolitan, long-range, corridor/ sub area, and financial transportation planning analyses.• Produce transit planning and operations analyses such as transit development planning and visioning, system/ route performance and operational assessment, premium transit feasibility, transit market research, transit finance and governance, public stakeholder outreach, and transit accessible design.• Analyze socio-demographic and economic conditions to forecast future growth and demand along corridor study areas.• Develop public involvement plan and supporting collateral for stakeholder working groups and public meetings.• Support research and technical analyses on multimodal planning, safety, land use planning, and bicycle and pedestrian planning and design.

Austin, Texas

thinkEAST Austin is a 25-acre mixed-use district for Austin’s creative community. thinkEAST Austin will offer affordable working, living and flexible spaces for a wide range of Austin’s creative industries, including technology, design, music, film, fashion, gaming and visual arts. Located in a park-like setting near the city’s new East 7th Gateway Corridor, thinkEAST Austin connects directly to Boggy Creek Priority Woodlands, Govalle Park, the Southern Walnut Creek Hike and Bike Trail and the planned “Green Line” Metro Rail. thinkEAST Austin will use modern and sustainable architecture to stimulate job growth and diversity in East Austin’s economy, culture and community.Duties include:• Produce a market study with a team of five multi-disciplinary graduate students on an emerging 24-acre cultural district in East Austin.• Construct visual and data-driven content for the thinkEAST Masterplan and Arts Place deliverable.• Test economic and fiscal impacts of the development through Envision Tomorrow.• Advocate alternative transportation options and pursue a rail + trail improvement for the district.

Austin, Texas Area

We are relentless experts who specialize in economic development and site location. Whether you’re a public or a private sector client, we bring a wealth of experience and fresh thinking to deliver results that exceed your expectations.Duties include:•Research and analyze current and emerging demographic, economic, and market conditions for comprehensive economic development strategies (CEDS). •Guide online marketing efforts and assist in RFP development.

Austin, Texas Area

The City of Austin’s Active Transportation program encourages and promotes the importance of developing a safe and connected bicycle and pedestrian network that serves users of all ages and abilities. The department provides support to local active transportation organizations and residents, through planning, designing and constructing pedestrian and bicycle facilities. Duties include:• Achieved a Gold ranking by the League of American Cyclists Bicycle Friendly Communities program by auditing the City’s bicycle program and coordinating Pathway to Platinum visioning sessions with city department leads and local advocates.• Researched nationwide Smart Trips programs and design collateral for the City of Austin’s first Smart Trips Pilot Program. • Developed a spatial network model that maps bikeability in Austin and can be updated overtime by the Active Transportation Division. • Produced the City of Austin’s first Multimodal Transportation Resource Guide.

Austin, Texas Area

Urban Design Group provides a full range of civil engineering design including surveying, planning, preparation of construction plans and construction administration. Duties include:• Assisted the principle planners on the HUD Colony Park Sustainable Initiative • Provided qualitative research, GIS, administration, and support at community meetings• Updated the company’s current brand and redevelop the company website

Austin, Texas Area

BikeTexas, formerly Texas Bicycle Coalition, is a non-profit bicycle education and advocacy organization whose mission is advancing bicycle access, safety, and and education. We unite and inspire people and provide a cohesive voice for people who ride bikes in Texas. • Conduct fundraising for the 2014 Texas Trails and Active Transportation Conference

Las Vegas, Nevada Area

Aurelian is a group of highly experienced brand strategists, creative directors, and expert producers. The group has a deep track record in creating and implementing meaningful and impactful brand experiences. Aurelian brings strategic thinking and business rigor to the creative field of experiential marketing. We design rich customer experiences that work for your brand and have a positive impact on your business results.Duties include: • Managed all inbound communications, scheduling, and meetings for CEO • Managed office finances and operational expenses for all employees • Conduct research and develop recommendations for clients • Assisted in the overall development of the Life is Beautiful Festival • Administered internship program and grassroots marketing efforts

Las Vegas, Nevada Area

GB Henderson Education provides and supports educational programs for high achieving public school students. In 2010-2011, we served 914 students from over 70 different schools in both Colorado and Nevada. Duties include:•Led a partnership with the Regional Transportation Commission of Southern Nevada to guide and implement an active transportation advocacy campaign in Clark County School District. •Planned 3 Foot Law Awareness Ride, Safe Bike Fest, and city council meetings for students to present their “Divide the Ride” campaign to city officials, local advocates, and their families. •Mobilized partnerships with the Nevada Conservation League and Outside Las Vegas Foundation to establish funding for Complete Streets in the City of Las Vegas.

Las Vegas, Nevada Area

TAO GROUP is a leading restaurant and nightlife company that develops, owns and operates many of the most successful food, beverage and nightlife entertainment venues in the United States. Duties include:• Organize daily reservations, verify booking process and customer payments• Develop and maintain long-term relationships between the customer and brand

Master'S Degree, City/Urban, Community And Regional Planning

Bachelor'S Degree, Marketing

Dean's List

Erasmus Study Abroad Program In Holland

Education record

Activities and Societies: Chi Omega