Responsible for developing and implementing targeted marketing campaigns to support business line retention and growth objectives. Active engagement in a range of responsibilities, including assisting in all aspects of the planning and implementation to support direct marketing and brand strategies; supporting the senior staff in the development of day-to-day marketing campaigns and production activities; budget and timeline development and the project management of day-to-day marketing campaigns and internal client relationships.

Manages complex, strategic branding projects Manages ongoing campaigns with internal teams as well as outside agenciesCreates guidelines and internal communicationsManages work flows including budget, schedule, deliverables and approvalsResponsible for vendor relationships, budget management and project timeline developmentProvides brand strategy and application consultation Partners with Corporate Marketing team in developing and refining brand identity strategies, identity systems and global solutions

Comprehensive knowledge of application business concepts, procedures and practices. Executes time sensitive campaigns, translations, regulatory information, manages budgets and feedback with outside agencies and internal departmentsUses in-depth knowledge of business unit functions and cross group dependencies/ relationships. Is recognized as an expert in work group. Works on complex problems where analysis of situations or data requires an in-depth evaluation of various factors. Exercises judgment within broadly defined practices and policies in selecting methods, techniques and evaluation criteria for obtaining results.

Responsible for timely and successful execution of quarterly product launchesManaging the creation and delivery of various marketing materials to meet deadlinesResponsible for specific marketing channel tactics & translating complex marketing strategies into tactical marketing plans to achieve specific acquisition & retention targets via optimal marketing channelsPartners on the development of specialized project plans & steps to execute marketing plans based on channel tactics including preparing creative briefs, estimating costs, time schedules, resource allocation, & production schedulesResponsible for executing on operational plans to maximize & maintain channel investments Manages key customers events throughout the yearCreates campaigns that sync with Salesforce, Marketo and other Customer Relationship Management toolsManages the development of metrics that show how elements of the marketing campaigns, tactical plans & operations lead to achievement of overall marketing strategiesEnsures successful implementation including regulatory approval, approving technical & artistic phases of marketing collateral & materials creation including flyers, translations, website content, videos, blogs, and social media; tracking budgets and project deliverables / milestones; managing vendor & internal unit activitiesManages the analysis of results from large & complex marketing initiatives, campaigns, & programs; shares findings with management, Marketing Strategists, team members & other key stakeholders; translates findings into marketing messages that align with audience & line of business objectives

Created and executed strategic marketing and business development programs to increase revenue by 10%Promoted company brand and messaging across all marketing and communications components including managing websites and creating direct mail, online marketing, social media, and marketing collateral Coordinated and performed the Return on Investment data collection and reporting processes to leverage best practices and produce the best result Planned and coordinated public outreach programs including public health seminars and other events such as cancer screenings and heart health Managed and maintained external web sites for Marin General Hospital and Marin Cancer Institute Created and managed social media marketing campaigns including a monthly newsletter, email blasts and direct mail from creating design to executing the campaign Created, edited and presented PowerPoint presentations to community and board members annually for an audience of up to 60 people

Collected and posted patient payments, statements, charges, and daily deposits for a practice of 8,000 patients Communicated with insurance companies and patients; verified patient insurance eligibility

Collaborated with Business Development to create marketing programs for new markets, and Sales/Channel Partner teams to promote products across multiple channels resulting in a 2% increase in market share Managed and organized customer meetings with Sales teams and conducted lead generation at trade shows Coordinated, edited, and published monthly internal newsletters Managed internal cross-functional teams across multiple disciplines to insure best practices, which included 12 people, including engineering, product managers, corporate marketing, sales and business development Maintained Cable Business Unit's internal web site including postings and general maintenance

Functioned as the liaison between Brand Management and outside advertising agency Managed budget of $200,000 for Brand Management Participated in various internal employee committees including the reward and recognition task force Worked with the Advertising and Branding Manager to monitor competitive advertising Functioned as primary consultant for Human Resources and Fair, Isaac extended education