As a Senior Consultant for Momentum ITSMA, I deliver integrated account-centric engagements that span from initial discovery diagnostic, to strategy development, program design, development, and value realization.These engagements include facilitated client workshops (virtual/hybrid/in-person), organizational readiness assessments, account segmentation and prioritization initiatives, and comprehensivego-to-market strategies.In addition, I worked closely with the leadership team and account development owners to support account expansion through workshops, presentations, ideation and proposal development

As the primary resource for demand creation, I managed all inbound lead generation, field events planning and execution, PPC and paid social, and lead management automation using HubSpot, Salesforce.com, and RevenueHero. I also deployed Rebrandly's first affiliate marketing program through ShareASale.

I was hired as a contractor to cover the maternity leave of the incumbent Senior Director. In my time at PrimePay, I managed the Q1 budget recap, finalized a $300,000+ Q2 budget plan and exceeded pipeline targets for Q2. In addition, I managed a team of three marketing managers and two sales development reps.

- Developed, planned and executed end-to-end B2B demand creation and account-based marketing programs that leveraged the latest in intent data and marketing technology for enterprise clients like Covidien/Medtronic, Renesas, Thomson Reuters, Veracode, Palo Alto Networks, SAP Concur, Solera, Dell, and Cognizant.- Prepped Chief Marketing Officers or Heads of Marketing for leadership team and board meetings with my analysis on in-market programs, performance metrics, and marketing investment.- Worked with clients to align digital and programmatic spend to campaign objectives and managed the full cycle of digital spend.- Managed social media channels as a part of broader, multi-channel programs.- Collaborated with subject matter experts to create editorial and content plans to fuel campaigns, and created marketing collateral and content to meet campaign or program needs.- Mentored a team of 5 Senior Consultants on B2B growth marketing initiatives

- Created 3 flagship B2B marketing services offered by Inverta as the fourth employee to join the organization.- Conducted client workshops, and delivered project-based B2B marketing operations, demand creation, and account-based marketing consulting- Acted as consulting lead and primary point of client contact for new clients.

MarketOne is an agency providing integrated demand generation services, including tele, digital content and communications, data management, marketing technology, and operational consulting.As Account Director, I managed multi-disciplined project teams as well as a staff of 5 Account Managers, and was responsible for the creation and execution of project portfolios and success plans for a diverse network of clients that specialized in healthcare saas, medical devices, health and life sciences technology, and large machinery.Projects included:- Communications infrastructure planning and development (including audience identification, content alignment, multi-channel nurture planning and implementation) - Content assessment, ideation, creation- Microsite UX (concept and task-based), design, development, and integration- Waterfall taxonomy and service-level agreement workshops with follow-on implementation- Lead management advisory and diagnosis

SiriusDecisions is the leading global b-to-b research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.As a member of the Demand Creation Strategies service, I provide senior marketing management with operational intelligence on demand creation to support today's strategic and tactical lead development initiatives. My areas of focus include marketing automation, systemic lead management, predictive scoring, demand waterfall taxonomy definition, SLAs and implementation, and content for demand creation.

My responsibilities included:- Facilitating multi-dimensional needs analyses and producing corresponding outputs, including strategic project recommendations and priorities that leverage marketing automation and CRM.- Defining the personas of clients' total available market, and creating a content strategy for those personas to be operationalized through inbound marketing and lead nurturing programs. -Conducting client-facing workshops on the topics of lead nurturing, lead scoring, demand funnel taxonomy definition, buyer persona definition, content mapping and optimization, and the principles of lead management- Providing "best practice" recommendations around campaign execution (email/landing page optimization, multi-channel tactics, and closed loop reporting), data capture (forms and progressive profiling), reporting (how to capture and leverage business critical parameters), content strategy, (what works where according to measurable persona and buying stage), nurturing to the funnel, and integrated scoring and nurturing infrastructure

Founded in 2007, DemandGen is a global team of marketing automation and lead management experts, with centers of excellence across North America and Europe. For more information, visit www.DemandGen.com.My responsibilities included:- Consulting around lead nurturing composition, content mapping and execution: defining and marketing to buyer personas, demand funnel and buying cycle stages- Consulting around demand funnel strategy and definition and making the funnel operational through systems configuration. - Systemic lead nurture and lead scoring strategy and execution- Email marketing and landing page optimization and best practice- Project management: custom API and systems integrations, custom Eloqua-integrated javascript solutions- Scoping, planning, and execution around automated workflow improvements using Eloqua and Salesforce.com

Primary administrator: SFDC and Eloqua

- Enforced best practices for targeted, relevant email marketing - Facilitated all survey and research initiatives for the Garden and Bruins- Developed strategy for all online and interactive marketing programs- Sponsored efforts for data capture and marketing automation within the traditional marketing mix- Sought opportunities for marketing scalability through automation, templates, and business process- Eloqua primary administrator

- Managed inventory for all ticketing considered "VIP" - Provided administrative support to the Vice President of Ticket Sales and Fan Relations.