My 20-year career spans one of the most rapidly evolving eras in communications—from brand-driven messaging in mass media to hyper-personalized consumer-centric digital targeting. This gives me unique perspective on developing big picture strategy that integrates both timeless brand-building and emerging channels for connecting with those the brand wants to reach. And while storytelling is an overused word in marketing, my background in creative writing helps me capture the compelling essence of a brand in words.Big-picture thinking is my specialty. I relish brand strategy, strategic planning, generating compelling ideas and harnessing the power of digital channels. And I like to do it all while laughing. Loudly.Specialties: Brand strategy, strategic planning, creative concepts, copywriting, facilitation, brainstorming, messagingI'm also a food enthusiast, aspiring novelist, cat lady and Golden Girls aficionado.
Listed skills include Copywriting, Public Relations, Social Media, Marketing Communications, and 29 others.