Ashley Sheppard Email & Phone Number

Atlanta, Georgia, United States

Putting 20 years of experience to work for your company or brand by designing brand strategy, consulting on how to bring the brand to life or writing the words that make your brand stand out.Brand strategy development: Brand positioning, value proposition, brand voice, brand messaging plus mission, vision, values and purpose statements plus consulting on bringing the brand to life in internal communications and go-to-market strategyCopywriting: Internal communications, long- and short-form content, advertising campaigns, websites and more.Facilitation: Designing and leading meetings that achieve your goals and deliver clear action steps

Greater Atlanta Area

BRAND STRATEGY PRACTICE LEAD (January 2019-August 2021)- Facilitate research-informed branding process JS Excavation and JSX Sprints in order to deliver foundational brand elements including mission, vision values and purpose and brand positioning, value proposition, brand voice and brand messaging- Manage and mentor team of strategists including staffing brand strategy projects, overseeing quality of work and skill development - Conduct research and craft strategic reports and POVs on competitive analysis, brand architecture, naming, trend/insights, consumer behavior and other market research- Responsible for YOY growth of practice- Clients include Orkin Commercial Services, Chick-fil-A, Darlington School, Mendocino Farms, University of Georgia College of Public Health, Shepherd Center Foundation, Balch & Bingham LLP, Believe Greater Dalton, SEDC, Westside Future Fund, Kaloud, Smith & Howard, Atlanta Oral & Facial SurgeryADDITIONAL ROLESConceptual Copywriter- Develop compelling, creative and effective concepts to shape PR initiatives, ad campaigns, events, video concepts and other media- Clients include Delta Airlines, Chick-fil-A, Primrose Schools, Orkin, Darlington School, Shepherd Center FoundationMeeting Facilitation- Certified facilitator- Design and execute sessions for strategic planning, campaign development and creative ideationRollins (Orkin Residential, Orkin Commercial Services)- Senior strategist supporting media relations, influencer relations and CSR initiatives- Brand strategist on team updating the Commercial Services brand and consulting on launch and integration strategyPRIOR ROLESSocial Media Strategist (Orkin, SCANA Energy, Mattress Firm)- Senior social media strategist guiding content development, advertising campaigns and measurement on Facebook, Twitter, Instagram and PinterestSenior Client Advisor (Orkin Commercial Services, Georgia Transmission Corporation, Oconee State Bank, The Georgia Club)

Wilmington, North Carolina Area

Provided strategic account management and creative production at a boutique agency. Led account management on one of the firm's largest clients in addition to serving as the primary copywriter, art director and traffic manager.• Managed production schedule for 15-20 clients• Acted as liaison between account teams and design department• Directed creative concepting for campaigns, promotions, events and publicity initiatives• Wrote copy for advertising, press materials, direct mail, taglines and collateral materials• Collaborated with graphic designer on print advertising, logo development and collateral materials• Conducted photography/illustration research and art directed photo shoots/original illustrations• Determined print specifications and monitored print jobs• Provided creative direction for production of radio and television spots• Assisted President in identifying and pursuing new business opportunities• Coordinated event planning for regional bank's annual corporate event on the Battleship North Carolina with 350 attendees

• Wrote media releases, public service announcements and newsletter articles• Designed graphic communication• Planned and executed blood drive that resulted in 84 donated pints of blood and local media coverage

Bachelor’S Degree, Communication

Activities and Societies: Alpha Chi Honor Society, Alpha Psi Omega Honorary Theatre Fraternity, Berry College Theatre Company, Southern.

M.F.A., Creative Writing