– Established and nurtured strong relationships with emerging and trending talent across pop culture, fashion & style, music, gaming, sports, creative arts, and digital arts– Collaborated closely with sales & brand partnerships teams to align talent strategies with brand objectives, leading to mutually beneficial partnerships– Organized, booked and executed talent-driven campaigns, ensuring seamless coordination and high-quality content– Conducted ongoing talent scouting and trend analysis, staying ahead of the curve in identifying rising talent and trends

– Successfully led the growth strategy for a pop culture and lifestyle brand, increasing followers from 1.2 million to 1.7 million TikTok followers in 4 months – Developed and executed highly effective content optimization strategies, consistently driving high retention and engagement rates– Developed daily optimization strategies for creators, meticulously analyzing post video analytics to enhance performance – Innovatively cultivated partnerships with relevant influencers and creators to expand brand reach and recognition – Managed community channels engaging with other highly engaging brands andinfluencers

– Successfully provided data-driven insights and reporting to Fortune 500 brands, enabling data-informed decision-making in media campaigns – Developed and executed content strategies that resulted in over 5 million views – Utilized advanced data analytics tools to track key performance indicators (KPIs) and ROI, resulting in optimized media strategies– Presented data-driven insights to clients, translating complex data into actionable recommendations and fostering strong client relationships on a weekly basis– Collaborated with cross-functional teams to develop and execute innovative media campaigns across various digital platforms, most notorious for programming in the 2021 SuperBowl commerical

Collaborating with beauty, skincare + fragrance brands to build their social portfolio - specifically focused on Instagram & TikTok

Developed promotional strategies for 20 beauty lines and fashion products, while working closely with the production team on coordinating product launches and event activations for Miami Swim Week and VIX swimwear to captivate unique brand experiences. • Responsible for the management of media resources as needed to develop cross channel plans, guide strategic media investments, develop effective partnerships and gain learning through effective measurement solutions • Created visual templates of all pre-show and post-show management with emphasis placed on mood boards, budget plans, decal productions, activation map diagrams, client recap presentations, and campaign development.• Managed vendor sourcing, venue scouting, event concepts/logistics with front-of-house, and back-of-house management.

Developed and produced articles for the New York market section and the International market section found on Haute Living's digital website for health & fitness, lifestyle, entertainment, travel, and cuisine segments utilizing WordPress and Adobe Creative Suite Applications.• Maintained strong clientele relationships with media executives and hospitality companies such as The Four Seasons and Dream Hotel Group.• Remained current on emerging trends, and provide strategic recommendations to enhance campaign metrics and performance.

Promoted and photographed Madeleine Gross’s artwork and Anderson’s belt and bag collection to consumers while handling all inventory expenses and client requests for Art Basel Event• Provided direct contact during customer order processing and coordination of media workflow, distribution, billing, and invoicing.