With over eight years of marketing experience, I specialize in social media, email marketing, PPC, and content marketing for B2B and B2C brands across a range of industries, including pet, law, healthcare, manufacturing, interior design, automotive, health and wellness, fintech, hospitality, nonprofit, and politics.I collaborate closely with clients to create and execute customized marketing strategies that boost brand awareness and effectively engage target audiences, driving measurable results and tangible growth.

Responsible for the on-site social coverage of Content Marketing World, which brings together marketing leaders, content creators, communications experts, agencies, and creative professionals from around the world.

Handled social media content creation and community engagement for the Content Marketing Institute. Created Instagram Stories, managed guest outreach, and assisted with blog post development. Responsibilities also included scheduling and posting social media updates, monitoring engagement and analytics, and providing live coverage for LinkedIn and Twitter chats. Additionally, supported and nurtured Slack conversations to foster community interaction.

Led the social media strategy for a successful Kickstarter campaign, driving investor engagement and meeting funding goals. Responsibilities included writing social content, creating visuals, and actively engaging with the audience to address questions and foster community support.

Managed social media engagement for the Connect NY portfolio, including Greenbuild, Restaurant & Food Group, and others. Responsibilities included curating social content, monitoring customer service inquiries, resharing and documenting customer testimonials, and engaging with top influencer brands. Additionally, I created Instagram Stories, curated third-party content, and maintained a running list of influencer accounts to enhance brand visibility and interaction.

Lead the development and delivery of the quarterly marketing and communications plan and budget in line with the strategic priorities and revenue goals of the company.

Plan and execute digital marketing strategy and connect the goals of The Karcher Group (TKG) with the content of website and other digital properties and traditional media to generate leads and sales

Collaborate in the planning, development and management of the regular marketing and promotional efforts for the company. Additionally responsible for strategic development and implementation of brand communication strategy in order to maximize profitable growth and brand image.

Implement communication strategies in conjunction with the Sales and Marketing departments to ensure products and programs are communicated positively, properly and timely to internal and external company personnel, independednt reps, distributors, dealers, retail employees and consumers.

Site Director- Massillon, OH August 2015 - September 2016Responsible for implementing state/local guidelines and regulations. Actively communicated with parents, staff, and supervisor. Additionally, prepared daily activities to enrich child experiences. Assistant Teacher- Massillon, OH August 2014 - August 2015Responsible for supervision of children grades K-5Wellness Attendant - Massillon, OH December 2013 - August 2015Responsible for building relationships with members, maintaining knowledge of wellness trends, cultivating a safe environment, and instructing members on proper use of machines. Child Watch Teacher - Massillon, OH January 2013 - August 2015Engaged children in safe child-friendly activities, active leader in numerous child programs, and effectively communicated with parents about child's progress. Swim Instructor - Massillon, OH November 2013 - October 2014Responsible for lesson plans, maintaining safety of students in and around water, provided safe and nurturing environment for adolescents, and continued knowledge of CPR and First Aid practices.

Assist in coordinating details of events such as conferences, weddings, birthdays, anniversaries,charity events, surprise parties, trade shows, sales meetings and business meetings, liaison with customers to identify their needs and ensure customer satisfaction, proactively handling any arising issues and troubleshooting any emerging problems on the event day, set up and tear down of event on specified event days, and assist other departments with daily activities and events as needed.

Responsible for acting as student liaison between career service office and college students. Planned events that promote awareness of career related services, scheduling appointments for office, and listened to needs of clients to determine best resources for their needs