Ashley Singh Email and Phone Number

In my current role as an Associate Manager, I lead monthly content strategy and calendar planning across multiple platforms including Facebook, Instagram, TikTok, Twitter, YouTube, and LinkedIn, posting almost daily to 4MM+ users combined. By ensuring cohesive messaging and effective distribution, I drive engagement and amplify brand presence.Directing community engagement efforts, I foster positive interactions and cultivate brand loyalty across all owned channels. I coordinate daily content posting and scheduling using Sprinklr, maintaining a consistent online presence that resonates with our audience.I also manage multiple influencer campaigns through both agency partnership and independent outreach. Additionally, I supervise the output of the associate multimedia producer, aligning multimedia content with our overarching brand strategy.Some key achievements in this role include:• Successfully managed the brand's largest influencer and creator campaign, involving 15 influencers and 50 creators, which garnered over one million impressions.• Achieved a 116K increase in Instagram total follower growth within 12 months through targeted content ideation and direct messaging to Build-A-Bear’s dominant Gen-Z audience with a focus on creating highly sharable static and video content.• Increased TikTok total follower growth by 16.5% between June 2023 and June 2024 through a social-first approach to producing content for launching key products and brand stories.

I managed comprehensive oversight of all owned social media channels, cultivating cohesive brand messaging and fostering robust audience engagement strategies. My role involved directing scheduling, social listening, and proactive community interaction, ensuring that our content development consistently resonated with our brand's target demographics.I gained experience in Influencer partnerships by leveraging platforms like the TikTok Creator Marketplace to significantly boost our brand's visibility and engagement. I also excelled in sourcing and curating user-generated content via the Bazaarvoice Platform, seamlessly integrating authentic customer perspectives into our marketing strategies.Some key achievements in this role include:• Increased total Instagram impressions by 92.7% by regularly producing and posting content specifically for the platform’s short-form video functionality, Reels, significantly enhancing brand visibility and engagement on the platform.• Maintained a 7% engagement rate by reach on Instagram posts, beating the industry benchmark for high performers by 2%.• Achieved a 7.9% increase in average Facebook reach by curating and posting user-generated content specific to the interests and needs of the target audience.

In this role, I managed community engagement across multiple social media channels, fostering a robust online presence and ensuring consistent, brand-aligned communication. This included developing and executing social media strategies and campaigns, utilizing Salesforce Social Studio for efficient content scheduling and posting.Some key achievements in this role include:• Launched the brand's TikTok channel, amassing a following of 177K and accruing over 2 million likes within the first year.• Secured a 28% increase in Instagram follower growth in the first year of managing the channel.

With this company, I managed a dynamic portfolio of multiple clients, focusing on the successful development and execution of digital and print marketing strategies. This involved maintaining organization across multiple tasks and deadlines to ensure efficient project milestone achievement. I crafted compelling copy for diverse marketing and public relations materials such as e-blasts, press releases, and newsletters. Additionally, I upheld brand consistency across email, social media, and content marketing platforms.Some key achievements in this role include:• Successfully orchestrated marketing for the launch of a local meal kit company in only 3 months, encompassing the development of an e-commerce website, print materials (such as recipe cards and delivery boxes), and video production.

With this company, I managed comprehensive public relations strategies and campaigns, ensuring effective communication and brand consistency for diverse clients. I excelled in developing and distributing press materials, securing consistent broadcast television appearances for clients through strategic media outreach. My organizational skills and public relations expertise, gained from UVA's certificate program, enhanced team productivity and campaign effectiveness.Some key achievements in this role include:• Secured recurring broadcast television appearances, increasing client visibility and media engagement.• Demonstrated adaptability and rapid integration into the team, becoming an indispensable member shortly after joining.

With this role, I administered comprehensive client services and managed program registrations, ensuring a seamless experience for members relocating to the St. Louis area. I also provided exceptional receptionist duties, contributing to the operational efficiency of the Jewish Community Center.Some key achievements in this role include:• Exhibited a positive and supportive attitude, consistently assisting center members and colleagues with various tasks and concerns.

In this position, I administered payroll functions and provided full-time administrative support to the HR and Finance departments. Additionally, I expanded my understanding of the media industry by engaging with various aspects of a national broadcast news network.Some key achievements in this role include:• Elevated to a full-time role with additional payroll responsibilities based on demonstrated proficiency in administrative tasks and customer relations.