I am responsible for initiating and nurturing strategic partnerships between DermatologistOnCall and organizations across telemedicine, retail, pharmaceutical, payers, and healthcare delivery system verticals, keeping DermatologistOnCall abreast of key policy developments at the federal and state level, and expanding awareness of our national platform for quality, accessible dermatology care among patients and providers.Key partnerships include UnitedHealthcare, Amwell, MDLIVE, Walgreens, L'Oreal, Kenvue, DermTech, and Amgen.Previously serving as a consultant to the organization, I entered into the role of managing director after a period of retrenchment and reorganization. As a part of the new, streamlined leadership team, I have worked to expand partnerships across the healthcare spectrum, redefine existing partnerships to the benefit of all parties involved, and to reestablished DermatologistOnCall as not just a leader in the dermatology space but as a vocal proponent of telemedicine as a key player in the healthcare universe.

Offering consulting services in public policy, communications, marketing, and fundraising to a variety of clients across the country with a special focus on healthcare.

- Worked within guidelines of Title X Block grant funding and USDA SNAP-ed grant funding to develop strategic communications programs and outreach efforts. Special emphasis was made on reaching Medicaid and low-income populations.- Developed and delivered policy briefings and testimony for local government officials on a variety of health care related topics including ACA reform, e-cigarette legislation, and vaccination policies.- Participated in grant writing and reporting projects.- Supervised marketing and public relations team. Managed interns, assigned projects, and evaluated performances.- Oversaw individual giving campaigns. Developed targeted campaigns to develop new donor base. Monitored activity and tracked results through landing pages and DonorPro software. - Developed new website for organization. Built mobile-friendly website on WordPress platform. Authored site copy, designed layouts, and oversaw migration from old platform. Worked with stakeholders and legal to bring language up to current compliance standards. Improved site security for fundraising efforts.

- Promoted internally to develop digital strategy for NCQA and turn around under-performing emailmarketing program. Accountable for measuring and improving performance across all online assets, ensuring all online accounts adhered to best practices and educating the organization on effective use of online marketing assets.- Created and implemented digital strategy. Responsible for content creation, running performance measurement and web analytics, and managing social media assets, email marketing, and online advertising. - Restructured email marketing program. Wrote guidelines for organization-wide promotional email use, optimized databases and cleaned lists to ensure compliance, improved open rates from 15% to 28%. Implemented A/B testing.- Developed marketing collateral for Health Plan Accreditation and Patient-Centered Medical Home (PCMH) Recognition Programs, making highly technical materials engaging. Responsible for sourcing material from subject matter experts and government entities to create outbound materials that clearly defined program benefits for the customer.- Coordinated direct mail campaigns.. Responsible for collateraldevelopment, vendor management, and resource allocation. Analyzed campaign effectiveness, maintained mailing lists, and improved response rates.- Managed marketing strategy for education department developing communications specifically for health plan executives, physician groups and medical group managers, as well as other key stakeholders.