Ashley Kim Email & Phone Number

- Owned content creation and strategy for the launch of a new brand, Checkr Trust (checkrtrust.com), including site architecture, 7 product and use case pages, SEO-optimized blogs, email campaigns (cross-sell and partner-sponsored), social posts, ad copy, and trade show collateral (banners, 1-pagers).- Executed redesign of tesseradata.com. Authored SEO-optimized web copy for homepage and 10 parent and child pages spanning products and use cases, and ran a content audit based on GA4 performance data. Gained cross-functional alignment across Product, Sales, and Compliance teams.- Owned full-funnel content strategy across 5 verticals through all aforementioned content types plus landing pages, webinars, and customer communications (email).

- Owned GTM launch for 2-3 partner integrations per month, inclusive of partner solution content for the web, email marketing, internal sales enablement, and PR, contributing to +10% of ARR.- Oversaw all aspects of product awareness and adoption, from value propositions, positioning, and messaging to sales enablement, including email campaigns, case studies, product videos, and internal GTM newsletter.- Created marketing content for product campaigns, such as personalized landing page and email content for targeted user segments, with A/B testing to provide ongoing optimization of lead conversion.

- Spearheaded completion of content for website rebrand (raydiant.com), the first phase of which launched August 2022 and resulted in +400% improvement in form conversion rates, +48% improvement in user engagement rates from direct traffic, and ranking for 20+ new, high-value keywords. - Owned content creation including product solution webpages, product launch blog posts, product one-sheeters, and email blasts.

- Owned storytelling strategy across channels through press releases, product launch blog posts, and social media to optimize positioning, messaging, and branding.- Researched the competitive landscape and collaborated cross-functionally with engineering and design teams to execute effective marketing campaigns.

Baltimore, Maryland Area

London, United Kingdom

Published 2-3 articles per week for Dulwich OnView, an online magazine highlighting the people and culture of Dulwich as well as neighboring areas in South London.

New York City

Based in New York City, Vettery is a trusted hiring marketplace that connects the top tech and business talent with the hottest companies.Smile. You’re with Vettery.www.vettery.com

Master Of Fine Arts - Mfa, Creative Writing

Bachelor Of Arts - Ba, Writing Seminars, English

Education record