• Led enterprise social marketing strategy • Managed social marketing campaigns from conception to completion• Managed B2B social media lead generation strategy• Reported detailed metrics on campaign ROI and KPIs• Managed social media PPC advertising• Developed and launched first cross-channel social lead generation program at Dell, resulting in over 4,000 leads with a 35% average conversion rate• Worked closely with Product Marketing teams to develop social campaigns for new launches• Led all social media activities for Dell World 2012 (6,000 attendee conference) • Managed major Dell Enterprise social channels• Handled agency management and negotiations• Oversaw content creation• Mentored other teams on social media tools and best practices

• Developed and implemented comprehensive online marketing plan• Managed social media marketing • Led a group of 3 interns• Managed SEM campaigns • Designed website graphics, pages and composed web content• Led all online communication • Redesigned email marketing campaigns • Developed vendor relations to obtain partnerships and exclusive promotions