Ashley Spurlock Email & Phone Number

Norwalk, Ct, Us

Leading the Heavenly Spa and Fitness Team members to continued professional development and growth, as well as developing and managing new resort programming in order to enhance the Westin guest experience wow factor, improve operations and employee satisfaction while increasing revenue growth and profitability. As the Westin service culture champion, I work alongside the HR team and lead service training for all new hires as well as assist the GM and department leaders with Westin Brand Standards/ BSA compliance, and GSS (Guest Service Satisfaction). Our resort is pleased to have a 95% associate engagement and satisfaction rate.

Palm Beach Gardens, Fl, Us

Grow spa revenue by selling and coordinating memorable corporate, leisure and bridal group spa experiences; engaging with resort and spa guests through onsite special events and activities; increasing awareness and use of PGA's championship Spa facilities by attending and hosting PGA member events; developing and strengthening professional relationships within the West Palm Beach region through community and charitable involvement.

-Secured and managed 75 new luxury brand hotel, resort and country club accounts throughout U.S. including the world’s largest Marriott, Gaylord Hotels, Ritz Carlton, JW Marriott, Ritz Carlton, Loews and Hyatt.-Established Florida Market and Produced Approximately $130K Revenue -Led the development of company’s spa business sector by identifying revenue opportunities; conducting staff training and mentoring co-workers on spa selling techniques; communicating product development needs, presenting sales,branding and marketing recommendations to CEO and marketing director.-Project Management for private label branding including mass market retailer -Travel 50%+

Rockville, Maryland, Us

Opening management team member for The Epicurean Hotel, an award winning culinary-themed boutique hotel and spa located in the historic Hyde Park near Bayshore Boulevard in South Tampa, Florida. The Epicurean secured the number #3 spot in Condé Nast Traveler's 2014 Readers Choice Awards for "Best Hotels in Florida" and is the recipient of Marriott International's 2013 "Best Opening of the Year" Award. - Pre-Opening Operations - Spa Branding and Menu Development- Marketing and Promotions - Public Relations - Fiscally Responsible P&L Management - Spa Operations- Sales - Human Resources- Purchasing & Inventory Management- Event Planning & Execution- Third-Party & Guest Relations

Springfield, Mo, Us

An entrepreneurial hands-on role that provided an opportunity to learn about hospitality spa management and operations at a business-traveler centered hotel with 435 rooms and 100,000 square feet of meeting space located near Wal-Mart and Tyson Foods headquarters.- Grew revenue 86% over a five-year period. - Increased local traffic through a spa membership program launched in 2012.- Second highest gross revenue producing spa in the corporation 2011-2013- Top gross revenue performer the first two quarters of 2013- Increased spa retail sales by 750%.- Co-produced the spa's website, which served as a corporate template for other U.S. spas.- Expanded spa operations to include additional hair, manicure and pedicure stations.- Served on Embassy Suite's Make a Difference Committee & Helped Launch "Trick or Suite" - Raised $19,000 for NWA Women's Shelter & Children's Advocacy Center of Benton County- Wrote nomination for the hotel's first National "Spirit of Embassy Suites" Recipient in 2010.

Led all sales initiatives and account management increasing medical spa revenue 187% and occupational health services 135%. Developed, implemented and managed annual marketing budget and analyzed results. Collaborated with spa director, pharmaceutical sales reps (botox, restylane, juvederm, radiesse) and mineral makeup line to organize, market and host skincare seminars, sales promotions and national makeup artist events. Coordinated all PR efforts, charitable giving and community involvement. Created “Live Longer & Better Magazine,” wrote ad copy/promotions, negotiated and purchased media as well as worked with outside agencies. Managed CMS website, wrote newsletters and press releases.

Arlington, Va, Us

Increased annual fundraising revenue from $25k to nearly $300k in 3 years by cultivating and managing relationships with corporations, individuals and volunteers who supported five annual fundraising events including the Kiss a Pig Gala and Tour de Cure cycling event. During my tenure, Kiss a Pig became one of the ADA's top 10 performing galas in the nation and one of the most talked about and attended annual social events in Northwest Arkansas. The Tour de Cure grew quickly in popularity as well, becoming the state's largest one day cycling event in just two years.

Developed relationships with community leaders, government and school officials; generated story ideas; conducted interviews and wrote news scripts; produced news segments as well as delivered news on live television as both a reporter and fill-in anchor.

Worked in a small market for a Christian television station writing and producing human interest and feature stories within both the religious and local communities; Operated camera to shoot my own stories and stand-ups throughout Northwest Ohio region; Edited video, produced newscasts and filled in as co-anchor as needed. Performed live interviews during special broadcasts and telethons.

An intense, deadline-oriented position producing the weekday morning newscast with no supervision. Wrote scripts and news promos as well as edited scripts written by others for timing and accuracy; Selected and scheduled on-air guests and special segments, wrote anchor interviews; Communicated with news team to ensure the newscast went on-air at scheduled time and everything ran smoothly with scripts, timing, and video. If show was running short or long on time, immediately adjusted scripts and communicated changes with anchor and technical team during live broadcast. Kept abreast of any late breaking news and communicated necessary information to anchor to relay to viewers.

B.A., Broadcast Journalism

Certificate, Hospitality And Tourism Management