Ashley Sewall Email and Phone Number
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Hi there! I'm Ashley, a Senior Director of User Research and Content Design with a background in Human Factors Psychology.My focus is on deeply understanding user needs and behaviors to enhance product experiences. I specialize in initiating and scaling UX disciplines (e.g., research and writing) across organizations as they grow in UX maturity.With a Ph.D. in Human Factors Psychology and a Masters in Applied Psychology, I bring extensive expertise in qualitative and quantitative research methods to the table. I focus on defining success measures for research and writing efforts and driving UX metrics into the organization to facilitate better decision-making and project prioritization.I have experience leading multiple teams, each with different goals and priorities, emphasizing a people-first management approach that empowers teams to work independently while providing clear direction and priorities.Additionally, I've recently had the opportunity to expand my responsibilities to include Content Design (UX Writing + Technical Writing) alongside UX Research. Drawing on my background in growing new UX functions, I'm now applying this expertise to UX writing. Furthermore, I lead the technical writing team, leveraging research and user feedback to continuously enhance product documentation.Let's connect and discuss how we can expand research and writing functions to drive meaningful improvements in user experiences together!
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Developmental EditorA. Sewall EditorialLawrenceville, Ga, Us
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Providence Land And Home, Llc
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Senior Director, User Research And Content DesignCollibra Oct 2024 - PresentNew York, New York, Us
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Director, Ux Research And Content DesignCollibra Nov 2023 - Oct 2024New York, New York, UsAs Director of UX Research and Content Design, I lead a diverse team of researchers, UX writers, and technical writers. I focus on empowering my teams, prioritizing impactful projects, and creating growth and leadership opportunities within our small team. By systematically collecting and analyzing feedback from stakeholders and users, we've been able to allocate resources more effectively, maximizing our impact on product development and user experience.
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Director Of User ResearchCollibra Nov 2021 - Apr 2024New York, New York, UsAs Director of Research, I've led a small team of user researchers, aligning our efforts with company objectives. I've fostered partnerships across product, customer support, marketing, and design leadership, integrating research into product strategy. By prioritizing generative research and embedding research milestones into product design processes, we've moved toward data-driven decision-making at every stage, resulting in impactful product improvements.
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Research & Insights ManagerPublicis Sapient Feb 2021 - Nov 2021Boston, Massachusetts, UsAs a User Research Manager, I successfully integrated UX research into our lean, agile framework, ensuring that user insights were consistently informing our product development process. I worked with a team of researchers and helped to define opportunities for new approaches to research and reporting of insights and findings.I helped to incorporate user feedback for a design system project and spearheaded usability testing initiatives for scientific data tools, ensuring that our users could effectively navigate and utilize complex information. -
Lead User ResearcherCvent Feb 2020 - Feb 2021Tysons Corner, Va, UsAs a Lead User Researcher, I was responsible for planning, prioritizing, and conducting research across our mobile and hospitality products. I managed a direct report and fostered career growth for junior team members.One of my key achievements was establishing direct partnerships between our research team and other internal departments like Client Services, Marketing, and Sales. This collaboration allowed us to systematically gather user feedback at various points along the customer journey, ensuring a more comprehensive understanding of user needs.I implemented methodologically rigorous approaches in a lean and rapid manner, enabling us to gather valuable insights efficiently. Despite managing high-volume projects with fast turnarounds, I maintained a focus on quality and accuracy in our research endeavors. -
Senior User ResearcherCvent Aug 2017 - Feb 2021Tysons Corner, Va, UsWithin my first 12 months at the company, I was promoted to Senior User Researcher. In this role, I led research efforts for Event Cloud and managed research programs for 10 different products.One of my significant responsibilities was overseeing an online research panel, through which I deployed surveys and user research studies to hundreds of users.To optimize our research resources across competing product needs, I developed a prioritization method, ensuring that we strategically employed our resources.On average, I handled fifteen to twenty projects per year, personally engaging with over 400 users to gather valuable insights.
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User Experience ResearcherCvent Jul 2016 - Aug 2017Tysons Corner, Va, UsAs a user researcher I collaborated closely with Product Managers and Sprint Teams to seamlessly integrate research activities and findings into our products. This involved surfacing key research findings to stakeholders, advocating for the user's perspective, and driving decisions based on user insights.In addition, I introduced the organization to measures of perceived usability, playing a key role in defining metrics and measures programs for the UX team. By implementing these measures, we were able to better quantify the impact of our work on user experience.Furthermore, I focused on increasing the impact of our small research team by defining streamlined processes and efficiencies. These efforts allowed us to maximize our output and deliver valuable insights more effectively.
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Research Psychologist - Human Factors SpecialistLeidos Aug 2015 - Jul 2016Reston, Virginia, Us-Designed experimental research to investigate transportation problems and provide solutions to improve safety-Communicated with clients to determine needs and expectations-Prepared study findings for presentation & publication for the client and general public -
Graduate Instructor Of RecordClemson University Aug 2013 - Jun 2015Clemson, Sc, UsClasses Taught:Introductory Experimental Psychology (Statistics for the Behavioral Sciences): Fall 2013Laboratory in Cognitive Psychology: Spring 2014, Fall 2014Applied Psychology and Transportation: Summer 2014 -
Graduate ResearcherClemson University Aug 2010 - Jun 2015Clemson, Sc, Us-Researched visual perception and performance as it relates to night driving and the impact of headlight glare on visual performance.-Teaching assistant for Introduction to Psychology and Statistics Lab.
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Research AssistantUniversity Of Michigan Transportation Research Institute Jun 2012 - Aug 2012-Developed a pedestrian crash database-Designed a methodology to assess pedestrian crash risk using Google Street View and examined over 600 crashes using this method-Submitted findings for presentation
Ashley Sewall Skills
Ashley Sewall Education Details
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Clemson UniversityHuman Factors Psychology -
Clemson UniversityApplied Psychology
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Erskine CollegePsychology
Frequently Asked Questions about Ashley Sewall
What company does Ashley Sewall work for?
Ashley Sewall works for A. Sewall Editorial
What is Ashley Sewall's role at the current company?
Ashley Sewall's current role is Developmental Editor.
What is Ashley Sewall's email address?
Ashley Sewall's email address is aa****@****ail.com
What is Ashley Sewall's direct phone number?
Ashley Sewall's direct phone number is +140493*****
What schools did Ashley Sewall attend?
Ashley Sewall attended Clemson University, Clemson University, Erskine College.
What skills is Ashley Sewall known for?
Ashley Sewall has skills like Statistics, Research Design, Experimental Design, Research, Spss, Psychology, Survey Design, Human Computer Interaction, Qualitative Research, Human Factors, Usability Testing, Editing.
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