• Member of the Global Marketing Leadership team, responsible for strategy, growth, and results across 100 countries, with a focus on eight key markets.• Created a Global Marketing strategy for key audience segments to achieve growth targets by identifying emerging trends and implementing innovation to stay ahead of the competition.• Product Marketing Lead for all go-to-market initiatives, from conception to post-launch analysis, driving cross-functional collaboration and execution with Product, Sales, Technology and Operations teams.• Provided standardized sales enablement and full-funnel go-to-market plans for markets to implement; responsible for customer journey creation and optimization to increase conversion.• Measured, analyzed and communicated the performance of all initiatives to stakeholders.• Recognized as a global change management leader who influences and drives global initiatives, massive transformation, and continuous rapid innovation.• Focused on building and managing high-performing teams, fostering collaboration, and mentoring team members.

• Served as a member of the U.S Executive Leadership team, responsible for developing strategy, growth, and results.• Created a U.S. marketing strategy for key audience segments to achieve growth targets, by identifying emerging trends and implementing innovation to stay ahead of the competition.• Planned, developed, and implemented custom, strategic marketing activity across paid, earned, and owned channels to reach diverse customer segments.• Achieved revenue targets through successful demand generation, customer retention and upsell activity.• Owned the demand generation strategy end-to-end, providing a clear, consistent view of full funnel performance. • Consulted with Club Prospects and Partners, including pitches and proposals, providing marketing expertise to support their teams, and partnership on collaborative efforts. • Managed a diverse team, responsible for events, PR, brand, partnerships, content creation, design, and digital.

• Developed a deep understanding of the B2B sales and retention process to build a marketing strategy from scratch.• Created the B2B acquisition strategy and execution plan, including implementation of new channels, customer journeys, content and campaigns.• Created a new framework for measuring success, including budgeting, ROI, pipeline contribution and engagement. • Managed the strategy and execution of PR and digital media with agency partners, contributing to content and campaign creation.• Responsible for setting up a new team, including the framework of roles and responsibilities, recruitment and onboarding. • Influential partner to Senior Leadership and global teammates to ensure the U.S. needs were understood and prioritized.

Drove recruitment and retention efforts for 23,000 members through an integrated, highly-targeted outreach plan in collaboration with the Executive team.Created, launched, and managed the strategy and communities for key member growth segments. Managed the marketing & communications roadmaps and calendars, including owned, paid and earned media channels.Optimized CRM and email campaign performance to drive growth and engagement. Supported the Endowment Fund program through awareness and fundraising campaigns, scholarship programs, events, communications and diversity initiatives. Promoted and coordinated corporate social responsibility efforts including member services, events, and volunteer programs.

Responsible for the coordination, execution, and measurement of promotional coupons, advertising, events, corrugate, signage, and test programs for major retailers and wholesalers.Utilized data to track, measure, and analyze the success of marketing programs for key customers and communicated results to internal and external stakeholders.Developed branded content by crafting a clear value proposition in alignment with Sales and Operations leaders.Responsible for the production of a major retailer's promotional efforts, reaching over 1 million customers, including funding solicitation, art direction, and editing.Managed the promotional budget of several vendors, ensuring proper use to drive retail sales.

Supported Sales in developing client proposals and tactics to convert opportunities.Collaborated with a global team to develop and implement consistent messaging and brand compliance through media, events, and promotions.Created presentations, case studies, website content, and media kits.Responsible for department-wide project management.Managed the global marketing budget and accounting processes, ensuring timely and accurate coordination between internal departments and third-party vendors.

Ensured consistent messaging and communication through materials such as advertisements, content, and sales collateral.Consulted with clients to create custom B2C marketing plans and generate press opportunities.Responsible for developing, writing, and publishing a monthly customer newsletter.Managed events through strategic planning, budgeting, personnel, and marketing execution.Provided sales support, utilizing Salesforce, to generate leads and monitor and increase sales activity.