Ashley Meuser Email & Phone Number

San Francisco, Ca, Us

Abbotsford, British Columbia, Ca

Accountable for developing, communicating, and executing a comprehensive ecommerce strategy that supports and aligns with broader business initiatives and revenue targets. - Manage and deploy digital strategies to drive demand, acquisition, retention, and profitable sales- Own and optimize the on-site experience, improving conversion rate, reducing purchase friction, and increasing customer profitability- Develop digital marketing calendar to support key eCommerce dates relating to product launches, promotions, and holidays- Contribute to S&OP process by analyzing and reporting on DTC product sales and demand trends

- Owned the daily execution of digital strategies to drive channel growth and channel profitability- Developed and implemented product go-to-market strategy to drive demand and product sell-through- Created new streams of revenue byway of monthly subscription program, on-site add-ons, additional product categories- Oversaw performance marketing initiatives, exceeding both ROAS and CLTV targets to profitably acquire new customers

Portland, Oregon, Us

Executed global digital marketing strategy and eCommerce initiatives for smithoptics.com. Responsible for exceeding revenue targets while delivering the best on-site user experience possible. - Developed performance marketing strategy and deployment tactics to accomplish budget and audience acquisition goals- Collaborated with marketing, creative, and product teams to ensure marketing initiatives are appropriately supported throughout the digital ecosystem- Integrated digital strategies with wholesale and retail programs to achieve omni-channel targets- Managed site builds, product catalog updates, and on-site merchandising- Owned digital execution of brand marketing, promotions, product launch calendar- Managed all digital marketing external agency/vendor relationships

Beaverton, Or, Us

Elevated Nike Training editorial stories and product innovations globally through .com, email, social, and Nike owned apps. - Created category-relevant online experiences aimed at educating, informing, and inspiring audiences- Seasonal campaign planning and development of key product launch strategies- NTC (Nike Training Club) push notification strategy and deployment- Content planning for NTC app feed and @NikeTraining social media channels- Creation of onsite experiences to increase UX, conversion rates, and category sell-through- Management of outside agency relationships

Auckland, Nz

Drove global eCommerce marketing strategy and execution across 20 eCommerce enabled markets. Implemented and led site analytics and reporting programs. Devised long-term strategies for global expansion and growth. Supported Icebreaker owned retail activations through digital channels. Role Responsibilities: management and execution of global email marketing program, creative brief development for email, website assets, social, and display ads, management, and optimization of global eCommerce budget, planned and executed promotional and seasonal marketing plans, worked with site operations team to implement SEO best-practices and localized site content. Conduct research and suggest new media/marketing opportunities that could augment the existing marketing portfolio.

Auckland, Nz

Accountable for the coordination of consumer digital marketing initiatives for Icebreaker.com. Assisted with strategy and execution of email, display, affiliate, PPC, and consumer campaigns. Led SEO efforts and ensured vendor recommendations are implemented efficiently. Provided management with ongoing trend analysis, campaign reporting, and marketing landscape insights. Coordinated the global translation process. Reported on KPIs across all digital channels and campaigns. Maintained the Icebreaker affiliate program. Worked with the eCom operations team to ensure site updates/ development tasks are completed.

Portland, Or, Us

Developed SEO and social media strategies for Ford Foundation, Nike Golf, Ariat, Wacom, KEEN Footwear, and Slingshot Sports. Consulted on latest digital and consumer trends. Role Responsibilities: organic search strategy development, keyword research and mapping, on-site SEO audits and optimization recommendations, blog and content creation, online authority building, semantic markup implementation, metadata optimization, link building strategy, social media strategy, content creation and planning, rich snippet markup implementation, influencer research, and outreach, SEO copywriting best practices

Portland, Or, Us

Executed traditional and digital media planning and buying strategies for Widmer Brothers, Wiley X, Gerber Blades and Burgerville. Role responsibilities: researched and evaluated digital and traditional media options for clients, conducted media negotiations, developed media planning spreadsheets and schedules, conducted and analyzed MRI runs, assisted with agency RFP process, created and optimized Google AdWords campaigns, managed media vendor relationships.

Boston, Los Angeles And New York, Us

• Worked in the media department developing support documents and conducting research for the RJ Reynolds, BASF and La Quinta accounts• Took part in Mullen’s Integrated Communications Training program which covered topics such as; media planning concepts, media math, above and below the line advertising techniques, target audience development and performance analytics• Organized and maintained media library• Helped develop a communications plan for SunTrust’s “Live Solid” campaign, which was presented to high-level management• In addition to daily work, periodically developed concepts and content for two media plans