Ashley Wright Shannon Email & Phone Number

Des Moines, Ia

● Led staff of 3 full-time ticket service representatives and 16 part-time representatives.● Created and managed ticket office schedules to ensure timely guest service.● Interviewed, hired, trained, coached, and evaluated ticket office team members.● Process bi-weekly payroll for the ticket office.● Redesigned ticket office training and orientation for newly hired team members.● Trained ticket office staff for season subscription on sales to ensure a comprehensive understanding of the different packages and how to process the different subscriptions. ● Ensured outstanding service is provided to all guests.● Provided leadership in the ticket office during business hours and events.● Assisted Director of Ticketing with yearly staffing budget needs.● Created opportunities to engage and motivate members of the ticket office.● Developed, reviewed, and implemented standard operating procedures for the ticket office. ● Built individual events, subscription packages, and promotions in Tessitura.● Prepared and analyzed data using Tessitura Analytics.● Worked alongside Database Analyst to create data entry standard practices for organization and assist with maintaining our database.● Assisted with Tessitura software upgrades and service pack installations. ● Coordinated with show promoters and touring company managers to provide requested sales data, accurately process ticket requests, and facilitate box office settlements. ● Monitored house inventory for opportunities to maximize ticket revenue through demand-based pricing.● Collaborated with the marketing department on promotions and opportunities to increase show revenue or move distressed inventory.● Reviewed show contracts and tech riders to ensure ticketing information is accurate.● Resolved any issues that arose the night of an event by collaborating with the front of house team, the production team, and Tessitura.

Des Moines, Iowa Area

● Developed and led organization-wide rebranding strategy.● Created and implemented a fully-integrated marketing and communication strategy to meet single and season ticket sales goals.● Designed and coordinated all print, digital, video, and email marketing and development materials.● Developed season and single ticket pricing strategies for the 2017/2018 season.● Processed donations received by Civic Music Association.● Built concert events in Midwestix ticketing software.● Reported ticketing income and other ticketing related data to Board of Directors.● Responsible for processing ticket sales while providing patrons with exceptional customer service.● Coordinated with Ticket Office at Hoyt Sherman Place to ensure consistent communication, seating requests, and customer service to Civic Music Association patrons.● Maintained Civic Music Association’s website.● Acted as House Manager at concerts.● Settled ticketing and CD sales with artists and artist management.● Oversaw volunteers at Civic Music Association concerts.● Managed day-to-day operations of the Civic Music Association office.

Tallahassee, Florida Area

● Created and oversaw implementation of annual marketing strategy with a revenue goal of $150,000 in individual and season ticket sales.● Tracked marketing department expenditures and maintained annual budget of $50,000.● Oversaw all print and web-based marketing collateral produced.● Responsible for content creation and upkeep of School of Theatre App.● Oversaw creation of promotional videos for productions.● Analyzed audience demographic data obtained.● Sought out and meet with local businesses to purchase program advertisements.● Negotiated advertising and sponsorship agreements with local businesses.● Collaborated and coordinated with ticket office staff regarding ticket sales and promotions.● Worked alongside outside vendors regarding printing needs for the School of Theatre.● Led weekly marketing team meetings.● Represent Marketing Department at weekly production meetings.● Created and maintained articles for School of Theatre website (theatre.fsu.edu).● Supervised staff of 5, including 2 marketing interns.

Glens Falls, New York Area

● Secured and scheduled housing and transportation for guest artists.● Upheld hospitality standards set by union contracts.● Ticketing concierge for festival corporate sponsors.● Maintained and tracked expenses for company management budget.● Responsible for festival concession activities including revenue reports and reconciling profits with concession sponsor.● Assisted Managing Director with festival budget tracking including production expenses and payroll.● Handled reimbursement requests.

Tallahassee, Fl

● Directed and photographed 5 pre-production publicity photo shoots.● Collected and analyzed data from social media platforms to create social media strategy.● Increased organic post impressions on Facebook from an average of 631 impressions per post to 1,202 impressions per post (90% increase) in one year by creating and implementing a social media strategy. ● Assisted Associate Director of Marketing with new app rollout.● Created and distributed local and national press releases for 2014/2015 Season, including BroadwayWorld.com and Playbill.com.● Scheduled and coordinated media night for each production with media representatives.● Maintained School of Theatre website (theatre.fsu.edu). ● Designed print and web-based marketing materials.

Tallahassee, Florida

● Maintained and tracked budget for production season and departments.● Created graphic show-closing reports demonstrating production spending for all board meetings.● Analyzed production expenditures to determine spending patterns.● Tracked the monetary allocation of bulk inventory purchases used across various shows and seasons.

● Prepared employee productivity and attendance reports for analysis, including all bonuses. ● Provided assistance to employees and/or their spouses in completing insurance benefit paperwork.● Responsible for confidential paperwork. ● Checked in guests to the center, answered phones, and performed other receptionist responsibilities.

Tallahassee, Florida Area

● Processed season subscriptions.● Created training manual for ticketing system.● Supervised 16 ticket agents. ● Assisted with customer service training workshops for ticket agents.● Maintained the ticket office website (tickets.fsu.edu).● Managed a 150-seat house for 2 productions, including training and supervision of 7 ushers for each production.

Tallahassee, Fl

● Designed and edited playbills for the 2013/2014 Season.● Assisted photographer with coordination and implementation of 4 pre-production publicity photo shoots.● Assisted with maintaining School of Theatre Website (theatre.fsu.edu).● Designed print and web-based marketing materials for season productions.

Winona, Mn

● Greeted and assisted customers with ticket orders.● Responsible for gift shop activities. ● Coordinated media interviews with actors. ● Created and edited press releases that were released to national media outlets.

Decorah, Ia

● Responsible for creating social media content. ● Designed printed materials for main stage productions.● Created inventory of all archival materials for the department.

Des Moines, Iowa Area

● Conducted acting warm-ups and other theatre games for ages ranging from 5 to 16. ● Prepared and fulfilled lesson plans appropriate for elementary and middle school students. ● Supervised and coordinated the Pre-Intern Program volunteers.

Master’S Degree, Theatre/Theatre Arts Management

Ba, Business Administration And Management, General