Ashley Wright Shannon Email & Phone Number

Des Moines, IA

• Led staff of 3 full-time ticket service representatives and 16 part-time representatives.
• Created and managed ticket office schedules to ensure timely guest service.
• Interviewed, hired, trained, coached, and evaluated ticket office team members.
• Process bi-weekly payroll for the ticket office.
• Redesigned ticket office training and orientation for newly hired team members.
• Trained ticket office staff for season subscription on sales to ensure a comprehensive understanding of the different packages and how to process the different subscriptions.

Des Moines, Iowa Area

• Developed and led organization-wide rebranding strategy.
• Created and implemented a fully-integrated marketing and communication strategy to meet single and season ticket sales goals.
• Designed and coordinated all print, digital, video, and email marketing and development materials.
• Developed season and single ticket pricing strategies for the 2017/2018 season.
• Processed donations received by Civic Music Association.
• Built concert events in Midwestix ticketing software.

Tallahassee, Florida Area

• Created and oversaw implementation of annual marketing strategy with a revenue goal of $150,000 in individual and season ticket sales.
• Tracked marketing department expenditures and maintained annual budget of $50,000.
• Oversaw all print and web-based marketing collateral produced.
• Responsible for content creation and upkeep of School of Theatre App.
• Oversaw creation of promotional videos for productions.
• Analyzed audience demographic data obtained.

Glens Falls, New York Area

• Secured and scheduled housing and transportation for guest artists.
• Upheld hospitality standards set by union contracts.
• Ticketing concierge for festival corporate sponsors.
• Maintained and tracked expenses for company management budget.
• Responsible for festival concession activities including revenue reports and reconciling profits with concession sponsor.
• Assisted Managing Director with festival budget tracking including production expenses and payroll.

Tallahassee, FL

• Directed and photographed 5 pre-production publicity photo shoots.
• Collected and analyzed data from social media platforms to create social media strategy.
• Increased organic post impressions on Facebook from an average of 631 impressions per post to 1,202 impressions per post (90% increase) in one year by creating and implementing a social media strategy.
• Assisted Associate Director of Marketing with new app rollout.
• Created and distributed local and national press releases for 2014/2015 Season, including BroadwayWorld.com and Playbill.com.
• Scheduled and coordinated media night for each production with media representatives.

Tallahassee, Florida

• Maintained and tracked budget for production season and departments.
• Created graphic show-closing reports demonstrating production spending for all board meetings.
• Analyzed production expenditures to determine spending patterns.
• Tracked the monetary allocation of bulk inventory purchases used across various shows and seasons.

• Prepared employee productivity and attendance reports for analysis, including all bonuses.
• Provided assistance to employees and/or their spouses in completing insurance benefit paperwork.
• Responsible for confidential paperwork.
• Checked in guests to the center, answered phones, and performed other receptionist responsibilities.

Tallahassee, Florida Area

• Processed season subscriptions.
• Created training manual for ticketing system.
• Supervised 16 ticket agents.
• Assisted with customer service training workshops for ticket agents.
• Maintained the ticket office website (tickets.fsu.edu).
• Managed a 150-seat house for 2 productions, including training and supervision of 7 ushers for each production.

Tallahassee, FL

• Designed and edited playbills for the 2013/2014 Season.
• Assisted photographer with coordination and implementation of 4 pre-production publicity photo shoots.
• Assisted with maintaining School of Theatre Website (theatre.fsu.edu).
• Designed print and web-based marketing materials for season productions.

Winona, MN

• Greeted and assisted customers with ticket orders.
• Responsible for gift shop activities.
• Coordinated media interviews with actors.
• Created and edited press releases that were released to national media outlets.

Decorah, IA

• Responsible for creating social media content.
• Designed printed materials for main stage productions.
• Created inventory of all archival materials for the department.

Des Moines, Iowa Area

• Conducted acting warm-ups and other theatre games for ages ranging from 5 to 16.
• Prepared and fulfilled lesson plans appropriate for elementary and middle school students.
• Supervised and coordinated the Pre-Intern Program volunteers.

Master’S Degree, Theatre/Theatre Arts Management

Ba, Business Administration And Management, General