Lead a team that manages sales and marketing activities for retail and industrial businesses. I develop marketing strategies to drive consumer purchase decision within 40,000+ retail doors where Tub O’ Towels, a revolutionary heavy duty cleaning wipe, is distributed. Areas of focus within my role include: advertising, business development, strategic planning, product development, merchandising, brand building, agency management, employee development, budget management

Led the digital marketing team to drive top line revenue while providing creative direction for all digital marketing tactics. Develop integrated paid, earned and owned marketing strategies that merge social, video, and enhanced content to deliver a high-impact omnichannel customer experience.Notable accomplishments:• Achieved 225+ influencer placements during the spring 2017 new product launch season, resulting in more than 33 million cumulative impressions of product reviews, videos, and social placements• Cultivated a network of 300+ digital influencers to co-produce content while launching a Brand Ambassador program in parallel to engage authentic brand advocates• Developed Toy Tester Program to seed reviews online within 30 days of going live to catapult sales while building a UGC library for social media and boosting email leads.

As the Social Media Manager for Step2, I championed the social media strategy for Step2 Facebook, Twitter, Pinterest, YouTube, Google+ and Instagram. I developed and managed the Step2 brand ambassador program, securing product placement on top-tier blogs totaling over 1M page views.Notable accomplishments:• After launching the in-house blogger relations initiative in late 2011, I assumed the role to manage a group of 70+ bloggers to secure product placement and reviews on top tier blogs• Developed and executed "We're Moms Too" Step2 moms blogger initiative, which features six moms who work at Step2 on the corporate blog. These women provide a glimpse into their life as mothers each Monday as guest writers for the Step2 blog. To view the blog posts, please visit http://blog.step2.com/category/were-moms-too

As the Internet Marketing Specialist at Step2, I managed content on Step2.com and led promotional email campaigns (designing creative, testing content and subject lines, and tracking results). After just 4 months with the company, I made a business case to bring social media in house. Beginning in 2010, I took the lead on the social media strategy of Facebook, Twitter, and YouTube, expanding to Tumblr, Pinterest, and Google+ in 2011. In addition, I monitored brand reputation online and wrote, edited and managed the Step2 corporate blog. Notable accomplishments:• Grew Facebook fan base 650% YOY and Twitter following over 200% YOY after bringing in-house in 2010• Launched in-house blogger relations initiative, securing 5 product placements on top tier mommy blogs within the 1st month• Increased average email open rate from 19% to 22% YOY• Collaborated with MomCentral for Infantino/Step2 BlogHer ‘11 event• Arranged live tweets from Step2 Store events and hosted a Twitter party with sister company Infantino • Designed display ads for Google remarketing campaign • Designed landing pages for Kitchen and Outdoor play campaigns

While at Rosetta (formerly Brulant), I managed online content, developed brand messaging and editorial strategy, and analyzed the user experience of websites. In addition, I sought new client opportunities, generated online content based on customer needs, and led the development of new team members. Notable accomplishments:• Secured a six-figure content retainer for online copy creation, content management, and messaging strategy for one of the nation's leading manufacturers of built to order kitchen cabinets• Performed as lead copywriter for travel B2B microsite• Created navigation taxonomy (content categories) for major office supply company• Devised product detail page format for menswear retailer• Crafted competitive assessments and heuristic evaluations for prospective clients as part of business development efforts• Created competitive analyses and heuristic evaluations for perspective clients

• Published 20 articles within the 8/07, 9/07, 10/07, and 4/08 issues• Produced a product page for the Fall 2007 Cleveland Home Décor issue• Contributed to the 9/07 launch of Cleveland Magazine’s Style section• Contacted Cleveland area restaurants to update Dining Guide

I began my journalism career as a writer for the Cleveland State University student publication The Cauldron. After publishing a handful of fashion articles, I contacted the Style department at The Plain Dealer to express my interest in contributing to their Style section. I was presented with the opportunity to pitch article ideas. My ideas were well received and my articles were published in the Style section. During my time as a freelance writer for The Plain Dealer, I also researched new local boutiques and forecasted fashion trends.