Ashley Tackitt Email & Phone Number

Portland, Oregon, United States

As the Senior Marketing Account Manager, I expertly foster client relationships and develop data-driven marketing strategies for a variety of clients and projects, while building and maintaining relationships with our internal program and creative teams, to help us continue our growth as a nimble, swift, and impactful marketing agency.▪ Manage multiple clients or a large portfolio account▪ An instrumental marketing contributor to the re-bid of RFP that awarded a TCV of $73.5M ▪ Ensure customer satisfaction; Deliver favorable CLEAResult Client Satisfaction Scores▪ Deliver best-in-class client service▪ Increase revenue and profitability through account growth, contract renewals, and/or streamlined labor hour allocations▪ Develop data-driven marketing plans in support of client goals; Ensure client goals are met▪ Write creative/strategy briefs▪ Oversee implementation of B2C outreach campaigns, sales tools, events, and other marketing deliverables▪ Drive campaign reviews, filter and translate client feedback▪ Collaborate with business development, program teams, and program directors to identify and grow opportunities within various territories▪ Collaborate with legal and business development teams in the review and execution of marketing-impacted contracts and scopes of work▪ Provide oversight and mentorship to marketing account managers/associate marketing account managers▪ Support a portfolio of accounts with >$2m in revenue▪ Responsible for management of annual client marketing budgets, as well as identifying up-sell opportunities to drive additional revenue▪ Responsible for accurately forecasting and delivering on projected client revenue in relation to agency labor hours and direct costs▪ Understands and interprets financial results relative to P&L and revenue▪ Collaborates with financial operations and project management teams to ensure timely and accurate invoicing, mid-month reporting, and Adaptive forecasting needs

Portland, Oregon Area

Provide day-to-day marketing planning, development and execution for a variety of clients, while building and maintain relationships with internal marketing teams, to assist in continued growth as a nimble, swift and impactful marketing agency. - Develop and implement client marketing plans.- Draft creative briefs.- Work with creative Producers to forecast and manage creative projects.- Manage production and execution of client marketing activities, including campaigns, sales enablement tools, events, web updates, email campaigns and social media content. - Prepare presentations for internal team and client meetings.- Manage budgets, project forecasting and invoicing.- Draft monthly client reports.- Social media community management for statewide organization.

Portland, Oregon Area

Managed the workflow of projects in a fast-paced, deadline-driven Marketing department. Had my hands in all phases of work to ensure projects ran smoothly and remained on schedule and budget. Delivered top quality work through hands-on, collaborative process while keeping our business and client’s best interest the absolute focus at all times. Proven ability to work well under the pressure of tight deadlines, with minimal oversight. Extensive experience in organizing and running multiple projects, including project tracking, troubleshooting and sourcing/managing a wide range of production/creative contractors.- Implement client marketing strategies.- Assist Account Managers with client management activities such as client presentations, monthly reports and client review/approval processes.- Manage project kick-off activities with internal team.- Leads project debrief sessions.- Manage vendor coordination and print production.

Camp Verde, Az

ASSISTANT BRAND MANAGER – RETAILPromoted to assist in launching NaturMed’s new brand into the Food Drug Mass retail market. Developed and executed monthly social media plans across all platforms. Developed reporting on TV marketing efforts. Attended and managed trade shows to promote products.MARKETING MANAGER Promoted to Marketing Manager to handle multiple projects in direct mail, social media & analytics. Plan, direct, & coordinate marketing policies and programs, such as determining the demand for products and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits while ensuring the company’s customers are satisfied. Monitor trends that indicate the need for new products & services. Forecasted inventory needs to determine placement of purchase orders. Worked in tandem with Database & Analytics Director to create reporting and analytics for house file segmentation, customer retention and reactivation optimization. Project Manager for product label creation process.EXECUTIVE ASSISTANT TO PRESIDENT & VICE PRESIDENTManaged schedule/calendar for executive team. Scheduled meetings, identified conflicts, liaising with leadership members on direction from Executive Team. Prepared reports, spreadsheets and presentations, and researched and analyzed information and supporting data for all Executive Team meetings.DIRECT MAIL COORDINATOR Promoted to Direct Mail Coordinator. Conceived & developed direct mail marketing plans to achieve company objectives, including reporting and budgeting. Oversaw implementation of direct mail initiatives, including the development of production schedules and project coordination for 80+ million pieces per year. CALL CENTER MANAGER - SALES Responsible for training new sales reps, maintaining sales goals, hiring new sales staff, reporting analytics to upper management and executives.