Ally Tatem, Ma Email & Phone Number

Canada

Calgary, Alberta, Canada

In my current role, I oversee the development and execution multi-channel marketing plans aimed to drive subscriptions, single tickets sales and group sales, providing creative direction each. Key responsibilities include: • Lead email marketing campaigns and collaborate on social media strategies.• Generate insights to guide subscriber and ticket buyer acquisition strategies, working with externalconsultants.• Liaise with external writers, designers, content creators, and media partners to produceengaging marketing materials.• Create performance metrics, measure campaign effectiveness, and report outcomes.• Ensure timely and budget-compliant deliverables, assisting the Marketing Director with budgetmanagement and financial tracking.• Manage content creation for various channels, including print and digital playbills, and oversee websiteupdates.• Mentor the Marketing Coordinator, fostering professional growth within the team.

Kamloops, British Columbia, Canada

In this role, I developed and oversaw divisional marketing communications plans based on the TRU Gaglardi brand, strategic priorities, and departmental strategic goals. I oversaw a website restructure focused on new student acquisition and the retention of upper-year current students. Responsibilities included:• Developing and implementing marketing communications plans that align with the brand vision, mission and strategic goals• Producing campaigns for a range of activities and events that engage relevant internal and external stakeholders; ensuring project criteria and deadlines are met• Identifying opportunities to optimize digital marketing and communication best practices• Creating and implementing the social media strategy and content calendar• Leading content creation for use across all channels, including photography, videography and copywriting• Writing for internal and external publications to support and enhance a positive brand image• Overseeing website maintenance, including design, photography, and content updates • Designing and producing a range of marketing collateral for various purposes, including events, campaigns and for recruitment • Managing TRU Gaglardi photographs and design collateral by creating an internal digital asset management system • Establishing and reporting key performance indicators• Managing the Gaglardi Student Ambassador team and co-operative program students; assigning projects that meet goals set in the social media strategy

Kamloops, British Columbia, Canada

Facilitating an upper-level marketing course offered to Bachelor of Business Administration and post-baccalaureate students. The course examines the importance and impact of marketing products and services to other businesses and organizations in the economy, the unique nature of business customer's needs, and the different marketing strategies that can be employed to meet those needs.

Bermuda

In this role I was responsible for establishing marketing and fundraising strategies to grow the scale and impact of annual fundraising events. During my employment, I successfully developed social media strategies that have increased social media engagement across networks by 26%. Responsibilities included:• Developing and implementing omni-channel marketing communications plans for each fundraising event; reaching defined audiences and ensuring that all campaigns and creative executions are aligned with the event branding and the Centre’s mission• Crafting communications to reach diverse stakeholders, including donors and event participants• Identifying opportunities to expand the Centre’s fundraising profile through media relations, donor stewardship and community engagement• Establishing and reporting key performance indicators• Copywriting for press releases, radio advertising, social media, editorials, newsletters, and websites related to fundraising events• Developing and implementing social media content calendar surrounding fundraising events• Produce, distribute and analyze post-event surveys• Booking event coverage, including photography, videography and media invites

Bermuda

As Director of Marketing Communications & Brand Strategy, I developed the brand identity and contributed to scaling the business from a start-up to an industry disruptive company. My seven years saw annual revenue spanning 13 to 107%. I established two supplemental businesses, a photobooth rental and print lab, as well– and developed and oversaw an Associate Photographer training program. Responsibilities included:• Leading the strategic direction and positioning of the company• Planning and implementation of marketing, communications, and public relations activities as they pertained to the strategic goals• Identifying growth opportunities through market research and data analysis • Driving client acquisition and stewarding client retention• Managing online lead generation channels• Developing and maintaining an online presence, including website design and maintenance; and social media platforms• Producing regular content in support of internal and external communications, including writing press releases, social media content, newsletter, blog and website copy• Maintaining a positive brand image through reputation management best practices • Designing multi-channel advertising campaigns to reach both local and international clientele • Creating actionable goals to meet monthly, quarterly, and annual revenue targets• Overseeing scheduling and bookings through client management software• Managing client communications and the customer experience across diverse audiences• Setting and managing the marketing budget

Bermuda

Bermuda

Bermuda based contract photographer for Flytographer, where I liaised with the Shoot Concierges to organize portrait sessions for visitors to the Island. Responsibilities included recommending locations and shoot times, managing workflow, and delivering images within 48-hours of each scheduled shoot.

Hamilton, Bermuda

Staff photographer responsible for covering a wide range of photographic assignments including Government events, National celebrations and Royal visits; producing studio portraiture and on-location photography for use in advertising campaigns, stamp issues, official government publications and media releases. During my tenure, I spearheaded the implementation of social media platforms to enhance dissemination of relevant Ministerial and Departmental messaging to a wider audience.

Savannah, Ga

Master Of Arts - Ma, Integrated Marketing Communications, Summa Cum Laude

2021 Recipient of the Deborah A. Henretta Graduate Award for Outstanding Achievement in Integrated Marketing Communications

Bachelor Of Fine Arts (Bfa), Photography, Cum Laude

Activities and Societies: Student Representative & Campus Tour Guide; Admissions DepartmentBFA Photography 2008 Cum Laude (Honours)

Art History

High School, Ballet