New-Media Relations
Media-Ant
Napa Valley, California
• Public Relations- Create clear positioning, story lines and strategies relevant to target consumers and compile concise and timely media kits for client. While developing and reaching out to a personalized and target list of media for special events, story ideas and press releases.• Media Production- Producing, Conceptualizing video development and photography - Taking photos and using video production background to create valuable stories, buzz for upcoming events and use video contacts to visualize concepts. Initiate creative and website work with selected designer to update and/or create a successful web concept• Content + Brand Assistance / Marketing + Collateral Development- • Social Networking Advisement- creating and initializing a comprehensive social networking bundle including Facebook, Twitter, Flickr, Linked-in, YouTube and Vertical Response.• Ambassadorial/Marketing Strategist- using build networks and working with local groups to build brand awareness and create or enhance a circle of influence. Helping define current brand with refinement and subtle changes• Pro-Bono / Committees included:Napa Valley Vine Trail, Marketing CommitteeOnward, di Rosa Young Art Collectors M7 - Young Entrepreneurs • Clients Included:Kitchen DoorJackson Family Wines Artisan Brands - Arcanum, Cardinale, Galerie, La Jota, Lokoya, Mt. Brave, VeriteJackson Family Wine Estate Brands - Arrowood Winery + FarrierFrench BlueQualia WinesToutSuite Social ClubMollydooker Wines Melissa Welles Public Relations - Bardessono, Bottega/Michael Chiarello, Gott’s Roadside, Oliveto’s, Scaggs Vineyard, Sunset Magazine Cookbook, Swanson Vineyards and Tastingroom.comdi Rosa PreserveVon Saal, Design BuildHealth Spa Napa Valley
