Executed a wide range of investigative demand science activities to define Conagra brand growth opportunities in the emerging modern health & plant based meal space. Ensured behavioral science and evidence based demand opportunities were leveraged in growth strategies, new products, and marketing/activation plans. Dug deep to uncover compelling consumer demand spaces, pockets of growth, jobs to be done, meaningful attributes, and distinctive brand activation.

Leveraging a cloud-based customer intelligence platform of engaged insight communities, I provided clients with strategy, ongoing management of their community, and immersive research activities on the platform and through use of external tools/partners.

First hired as a Junior Analyst, I was promoted to Analyst and Research Consultant before advancing to Senior Consultant. Mintel is known around the world as a leader in syndicated data, but it also performs consulting services for clients. As a member of the consulting team, I led projects to help companies determine the best strategies for growing their businesses, by leveraging Mintel’s syndicated data and tools. This included conducting primary and custom market research to assess how a new product would be received, analyzing how a company should be positioned within a new geographic location, or determining how a brand can be differentiated from the competition. The majority of the accounts I worked on were in the CPG industry, in beauty/personal care, pet, retailer, and household segments, and include multinational corporations.Core responsibilities: project management (including scoping, writing proposals, and developing reports), client relations, mentoringSelect research projects: predictive launch patterns, trend analysis, innovation consulting, market analysis, landscaping, competitive analysis, and positioning

As a member of this start-up firm’s team, I contributed to a qualitative research study by surveying consumers within a client’s new target market.

In my first post-college marketing role, I joined this publishing company consisting of several niche affluent magazines. I promoted the publications by launching B2B campaigns, arranging for participation in local and national trade events, and implementing a public relations strategy. My efforts led to an increase in website viewers and response rates to client advertisements, even during a significant shift in the media industry.