- Planned and developed content across multiple social media channels for Orlando Health, a comprehensive healthcare network that serves nearly 2 million Florida residents and employs more than 14,000 people- Created targeted copy for Orlando Health marketing collateral, including consumer- and physician-facing brochures, downloadable guides, email campaigns and landing pages- Wrote and edited weekly consumer-facing content for the Orlando Health blog- Developed a proactive, forward-thinking social media and blogging strategy for Orlando Health, which resulted in significant increases in audience growth and engagement

- Coordinated and wrote a monthly e-newsletter geared toward promoting Florida’s high tech industry- Drafted articles for florida.HIGH.TECH 2013, an annual magazine published for the agency’s largest client- Crafted press releases and media pitches- Executed research projects, compiled media lists and clipped news coverage for several major clients

- Documented press coverage and social media mentions of various retail and hospitality clients- Wrote blog posts and journalist profiles for the agency and two of its clients- Conducted large-scale research projects and utilized Cision to build national media lists

- Served as the primary spokesperson for the organization, which represents nearly 59,000 students and manages a $19 million budget- Created and distributed all media materials and wrote speeches for the student body president- Developed and managed relationships with more than a dozen local media outlets- Generated, assigned and edited content for the organization’s blog, SGA Extra

- Planned numerous on-campus events to reach out to the student body- Promoted various initiatives and events through tabling and interacting with hundreds of students- Developed student outreach strategy for the award-winning “Put Down Ur Cell Fone” campaign

- Wrote a weekly e-newsletter, FMPA Weekly, which has a readership of more than 100 people- Monitored mentions of FMPA and rated impact of news on the agency’s reputation through a monthly clip report- Maintained and updated company websites and databases

- Billed all patients for use of heart monitoring service- Submitted claims to insurance companies- Managed filing and patient charts

- Worked under fast-approaching deadlines, occasionally in stressful or adverse situations- Learned about the field of journalism, as well as best practices for developing relationships with the media

- Worked closely with the campaign manager to help raise awareness about the candidate- Assisted with several events through tabling and speaking with constituents- Compiled mailing lists and helped to increase campaign contributions by attending various community events