Ashley Tong Email & Phone Number

Washington, Dc, Us

Manage a team of 3 graphic designers and 2 website developers to visually represent 4 brands in creative and exciting ways by being the brand expert and overall campaign concept curator.- Graphic designers: Successfully project manage campaign/project timelines from start to finish: Idea inception -> Creating design briefs/tasks -> Editing/providing feedback on drafts -> Getting approval from C-level Executive -> Distributing all assets to correct members on the… Show more Manage a team of 3 graphic designers and 2 website developers to visually represent 4 brands in creative and exciting ways by being the brand expert and overall campaign concept curator.- Graphic designers: Successfully project manage campaign/project timelines from start to finish: Idea inception -> Creating design briefs/tasks -> Editing/providing feedback on drafts -> Getting approval from C-level Executive -> Distributing all assets to correct members on the team/platforms. + Asset creation includes D2C/Dealer/Retailer emails, social media posts, website layouts (UI/UX), app design, print material (one-pagers, line sheets, catalogs, campaign collateral, etc.), product design mockups, paid ads (Google Adroll, social and more), animations, signage, table tents, window clings, A-Frames, packaging design, instruction guide creation, trade show displays, and more. - Website developers: Oversee the workflows of developers from start to finish: Assign approved web designs for development -> Provide feedback on errors in the development by vetting through all pages and screen sizes -> Approve work on staging -> Actively test and check website after code has been pushed to production for code errors or sizing issues.Oversaw the brand, voice and graphics for the launch of Mavix Gaming in 2020. Developed captivating assets for streamers, dealers, website, and more that have speared the company to be an industry leader. Project manage timelines, budget and art direction of product photography and video shoots to bring products to life for use in campaigns, projects, and design.In-house photographer, video editor, and graphic designer when needed.Copywriter/Editor for new product materials (product descriptions, taglines, instruction guides, landing pages, and more), and all printed and digital materials. Show less

Miami, Florida

Prepared marketing campaigns in-line with the overall marketing strategy to increase ticket sales, loyalty membership and brand awareness via digital or traditional outlets. The sole in-house graphic designer responsible for all marketing communication development including large format printing, videos, animations, digital banners, posters, flyers and more for all six locations.Distributed all marketing materials that speak to the company's brand positioning and… Show more Prepared marketing campaigns in-line with the overall marketing strategy to increase ticket sales, loyalty membership and brand awareness via digital or traditional outlets. The sole in-house graphic designer responsible for all marketing communication development including large format printing, videos, animations, digital banners, posters, flyers and more for all six locations.Distributed all marketing materials that speak to the company's brand positioning and voice.Monitored and reported on the effectiveness of marketing communications and campaigns to the Executive board.Created and/or managed Google Ads (search, display, video) and Facebook/Instagram ads.Managed company's brand identity by successfully streamlining key messaging and uniform graphics to all theaters and employees.Project managed multiple marketing workstreams, working closely with internal teams (corporate, operations, IT, and more), creative agencies, external partners and service providers to ensure the team stays on track and budget with key project milestones and deliverables.Marketing event planning and execution in collaboration with the Marketing Director and external agencies.Copywriter for all promotional communications used for launching campaigns, e-blasts, events, invitations, and more.Actively responded to loyalty program customer service inquiries of a membership database of 105,000 people. Show less

Successfully managed 13 clients by effectively sharing program details with internal departments to deliver contractual key performance indicators on a daily basis. Prepared monthly invoices and consistently forecasted revenue and workforce elements to best accommodate clients needs especially during holiday or peak seasons. Oversaw 200+ team members across all programs to ensure best practices were used and quality assurance achieved by managing and hosting weekly meetings with… Show more Successfully managed 13 clients by effectively sharing program details with internal departments to deliver contractual key performance indicators on a daily basis. Prepared monthly invoices and consistently forecasted revenue and workforce elements to best accommodate clients needs especially during holiday or peak seasons. Oversaw 200+ team members across all programs to ensure best practices were used and quality assurance achieved by managing and hosting weekly meetings with client for review.Sold IT packages to new and current clients based on program knowledge and competitive research that increased revenue and growth. Constructed and presented quarterly business reviews to ensure the client’s needs and visions were attained.Interviewed and developed employees for industry specific roles for each program. Show less

Managed a team of Social Media Representatives that have maintained A player status consecutively for over 10 months and a ≥99% SLA compliance rating.Primary approver of all social media posts while representatives are on an approval path to prepare and perfect their overall quality by providing constructive coaching and feedback.Thoroughly interviewed and trained new employees on systems, protocols, and expectations to ensure top grade performance.Diligently tracked and… Show more Managed a team of Social Media Representatives that have maintained A player status consecutively for over 10 months and a ≥99% SLA compliance rating.Primary approver of all social media posts while representatives are on an approval path to prepare and perfect their overall quality by providing constructive coaching and feedback.Thoroughly interviewed and trained new employees on systems, protocols, and expectations to ensure top grade performance.Diligently tracked and updated daily and weekly trackers including Clorox’s ABC Tracker, social media SLA tracker, Amazon SLA tracker, and Bazaarvoice tracker. Liaised with client, distribution warehouses, and office management to ensure inventory is stocked for representatives to effectively provide world class customer service. Prepared topics and examples for client meetings about progress, issues, and trends on a weekly basis to ensure overall alignment.Launched Amazon and Bazaarvoice projects through extensive client communication, reporting, managing, and training representatives to successfully comply with client expectations.Member of the Employee Engagement Committee that actively seeks out opportunities to collectively bring positivity and excitement to the Inktel team. Show less

Developed and implemented online branding strategies for 15-20 clients to effectively generate client ROI. Interacted regularly with clients to discuss progress and status reports on their campaigns for transparency. Supervised two interns on a daily basis to ensure productivity, provide guidance and train on social media platforms. Wrote monthly blogs for clients to include on their websites discussing current and relative topics to their industry. Created all… Show more Developed and implemented online branding strategies for 15-20 clients to effectively generate client ROI. Interacted regularly with clients to discuss progress and status reports on their campaigns for transparency. Supervised two interns on a daily basis to ensure productivity, provide guidance and train on social media platforms. Wrote monthly blogs for clients to include on their websites discussing current and relative topics to their industry. Created all posted content for clients based on their brand voice and style. Show less

Managed all social media platforms for company as well as content creation, paid ad creation, spend tracking and following growth (10k on Facebook).Designed and developed all promotional marketing products and collateral for book launch.Distributed press releases and served as the main point of contact for media.Photographer and videographer for all shoots.

Directed and managed a video team of 3 people.Produced full-length documentaries on social issues in Bosnia and Herzegovina and India that were premiered to large audiences locally in Minnesota.Trained videographers on editing software and filming during post-editing and filming.Produced promo videos, micro-documentaries, and trailers for the full-length documentaries.Voice talent for documentaries.

Updated two Facebook sites daily, taped events (sports and local), and edited footage for web usage. Worked with manager to build stronger community ties through promotions of local businesses and advertisement.

Contracted to film the Donald McNeely Center's Entrepreneurship E-Luncheon Series.Filmed, edited, and distributed the film.

Produced 5 videos, edited 6 videos, and assisted 1 video as second camerawoman. Managed 3 websites by updating and uploading photos/videos to them on a daily basis. Did extensive photography for the Institutional Advancement department and outside clients where my images were used on their websites and magazines.

Runway and commercial modeling.

Bachelor Of Arts, Art Major

Associate Of Arts (A.A.), Performing Arts

High School Diploma, High School/Secondary Diplomas And Certificates

High School/Secondary Diplomas And Certificates