Ashley Smalley Email & Phone Number

- Manage project lifecycle from content ideation to email delivery- Produce well-researched, engaging, and error-free content for clients across multiple sectors such as marketing, health administration, and technology- Manage revision, approval, and production stages of content for email campaigns from ideation to launch - Design visually engaging email content following appropriate brand guidelines- Develop concise email copy providing digestible summaries of complex, technical subjects- Monitor digital campaign performance, record performance data, and assess and adjust content-related performance factors to improve campaign results - Prepare post-campaign reports by collecting, analyzing, and summarizing lead data

- Identified and corrected various process inefficiencies throughout project life cycles to ensure timely completion with limited resources- Assisted in the development and refinement of tools, templates, and standard methodologies to improve program management- Led cross-functional teams through execution of 100+ projects in queue- Served as the main day-to-day point of contact for clients while managing internal and external communications

- Assisted in reducing project-related incidents by 57% over the course of Q3 and Q4 through rigorous quality assurance practices- Developed risk response and crisis communication strategies used by team to improve and maintain client relationships- Identified efficiencies throughout project lifecycle to consistently shorten the critical path necessary for project completion- Regularly assessed project risks and developed long-term resolution plans to address the needs of stakeholders- Performed quality assurance for email deployments to ensure audiences receive an error-free send- Ensured consistent, timely deployment of AARP weekly newsletters to hundreds of thousands of subscribers - Provided new clients with guidance in terms of email inbox warm ups and spam avoidance tactics- Nominated to be Q4 MVP by stakeholders

Oversaw teams of several media coordinators to ensure the successful execution of media strategiesCollaborated with clients of various sizes - including Fortune 100 companies - to develop and execute innovative media strategies to engage target audience segmentsDeveloped and executed cohesive multichannel media strategies to reach difficult to target audiences that proved effective in garnering owned media attention with a noted increase in engagement among target segmentsContributed to and guided research efforts to develop media strategies and select appropriate outletsProduced a series of cohesive infographics and other deliverables in alignment with brand style guides

- Acting Creative Director on set during content creation and virtual events- Responsible for overseeing the initiation and successful completion of marketing and creative projects- Provide strategic recommendations for reaching niche audiences, resulting in increased engagement by 1000% across social media platforms- Onboarded and supervised resources to ensure successful completion of initiatives

- Collaborated with sales teams to ensure success of B2C and B2B customers, receiving a score of 5/5 from clients when asked to provide feedback on the service they received- Designed graphics and other deliverables to ensure a consistent brand image across all relevant channels - Managed and updated the company website, monitored SEO performance, and executed online advertising campaigns using platforms like Google Ads and social media advertising- Coordinated and executed marketing campaigns across various channels, including email, social media, content marketing, and events, ensuring they align with objectives and timelines

- Led the scheduling of medical device delivery in strict accordance with surgical procedure schedules- Reduced lost inventory by 24% QoQ by implementing new monitoring systems following repeat instances of unexplained item losses- Consistently exceeded suggested quotas for sales of premium medical devices- Assessed patient insurance benefits and routinely collaborated with insurance agents and medical providers to ensure cost-effective delivery of medically necessary equipment to recovering surgical patients