Collaborate with internal and external stakeholders to gather business KPIs and ensure analytics tracking accuracy.

Audit analytics tracking on client sites and provide recommendations for best practice. Implement analytics tracking to support client objectives via tag management.

Provide analytics implementation in data collection to stakeholders, assist with analysis of user behavior and content, and educate internal users on analytics tools.

Manage and ensure data collection are correct and properly in place via Google Tag Manager. Provide Google Analytics support.

Manage and maintain a set of solution design requirements for data capture across all networks and platforms. Ensure all website implementation have proper data reporting.

Monitored and reported on performance of products, web design changes, shift in product presentation and online promotions using Adobe SiteCatalyst and Google Analytics. Collaborated with project managers to develop data collection plans prior to campaign or new page launch. Provided training and support to internal users on web analytic tools. Managed team of 3 offshore analysts and reviewed data reports for accuracy.• Assisted successfully in Adobe SiteCatalyst migration from Coremetrics and Google Analytics by testing and data validation.

Created and automated multiple KPI reports and dashboards by incorporating data from multiple sources: Webtrend, Insight Rocket and internal database. Trained and provided support internal users on the use of customized reporting tool.

Provided analytics support for multiple external clients. Communicated campaign and traffic analysis, noting trends and provide optimization ideas.