Ashley Twist Cole Email & Phone Number

Alpharetta, Georgia, United States

Alpharetta, Georgia, United States

Content strategy and brand development, copywriting, strategic communications, internal/external communications, executive communications, speeches and presentations, technical white papers, press releases, paid and organic social media, competitive analysis and media articles. Clients include: IHG Hotels & Resorts, Cox Enterprises, The Atlanta Journal-Constitution, Cox Automotive (incl. Autotrader, Kelley Blue Book, VinSolutions)Key achievements include:• Content strategy, copywriting and information architecture for IHG Hotels & Resorts hotel websites • Content strategy and copywriting lead for James M. Cox Foundation/Cox Enterprises• Brand and subscriber content; communications plans for The Atlanta Journal-Constitution• Executive communications and presentations for Cox Automotive (Autotrader/Kelley Blue Book)• B2B thought leadership and marketing, copywriting for Cox Automotive (VinSolutions)• Articles, interviews and guides for Atlanta-area restaurants for Resy

Atlanta Metropolitan Area

Write restaurant content for Resy in a variety of formats including guides and interviews. Content here: https://blog.resy.com/author/ashley-twist-cole/

Lead the B2B content and thought leadership strategy, including executive communications, content creation, optimization and distribution. Work with senior leaders to create and develop content for speaking events and presentations.Key Achievements:•Established a comprehensive thought leadership strategy, in-depth calendar and distribution plan including blogs, webinars, events, email, social media and internal channels.•Launched a brand advocate social program within the sales organization•Managed executive social media presence on various platforms.•Executive communications lead, collaborating to develop thought leadership presentations for national industry events and conferences.•Responsible for content for B2B blogs, social media channels and sales enablement materials.

Responsible for creating original content for internal and external channels including websites, social media, campus signage, press releases, executive communications magazine, emails and other materials in addition to developing and executing strategic communications plans.Key Achievements:•Managed development and deployment of all-employee communications platform, working cross-functionally to develop features and functionalities, content strategy and make key decisions, contributing to +254% user growth and 40% adoption rate.•Developed end-to-end communications and content strategy for top 400 leader conference, leveraging the new platform as the sole communications platform.•Presented and promoted the new platform across the company, speaking at various executive and department meetings, department, internal conferences and at field locations across the U.S.•Collaborated with Brand Marketing and Executive teams to create social media strategy and guidebook aligned with company goals. Grew followers on Cox-owned channels 35%; overall engagement is 4.48% (industry benchmark is 2%).

Greater Atlanta Area

Founding editor of a startup digital food and beverage lifestyle destination with an ecommerce store. Responsible for leading strategic creation and distribution of content. Developed strong understanding of ecommerce operations, strategy and logistics. • Manage a staff of full-time and contract content creators, including editors, writers, photo, video and audio producers, managing a large annual operations budget• Led the content user experience and strategy for the site and ecommerce store • Developed content strategy, brand voice, editorial standards and guidelines for the organization• Create and edit written content for articles, emails, on-site content, marketing materials, product detail pages, ecommerce-focused content and all other brand touchpoints• Grew audience from zero to over 800,000 monthly pageviews and 500,000 monthly average visits• Leverage analytics to drive and optimize content strategy, using Google Analytics, Data Studio, Tableau, SEMRush• Lead and execute SEO strategies to improve performance of written/video content and product pages • Responsible for audience development and distribution across site platforms and offsite channels • Built a social audience of 750,000 followers, an email audience of over 500,000 subscribers and monthly on-site audience of over 500,000 in under a year• Represent the brand at public events, TV and radio, and in the marketplace• Co-host weekly podcast, Sunday Supper

Greater Atlanta Area

Content and product management role, responsible for driving traffic and generating revenue for AccessAtlanta. I led the development and fulfillment of advertising content sponsorships alongside the advertising department. • Responsible for the strategic growth and development of AJC’s Things to do Brand, Access Atlanta • Conceived strategic mission statement and brand voice for Access Atlanta brand• Grew average monthly visits to accessatlanta.com by 37% to 1 million monthly visitors• Grew social audience 71% and social referrals 112% • Proactively started and managed Access Atlanta Instagram, which gained over 15,000 followers in one year• Managed a team of content creators responsible for creating and sourcing original content; created original content• Identify, grow and nurture new niche digital audiences through testing, optimization and refinement and leveraging SEO tools and trends• Manage the digital audience department’s annual content budget

Atlanta, Ga

Fullscreen is the first media company for the connected generation. Fullscreen offers content creation, engagement, distribution, and optimization solutions for brands to thrive on YouTube and across the social web.• Strategically paired brands with YouTube influencers to develop content partnerships in order for brands to achieve sales, engagement, and/or awareness goals• Lead project with the National Highway Traffic Safety Administration and the Fine Brothers to develop a “Teens React to Drunk Driving” video for the “Drive Sober or Get Pulled Over” campaign. The video has generated over 8 million views to date.

Charged with strategizing mobile initiatives for the agency, focusing on emerging technology, partnerships and innovation intelligence.Brands include: Nike, Coca-Cola, Chick-fil-A, EVEN Hotels (IHG), Brown Forman, and many project-based clients. Major tasks, responsibilities and key accountabilities include: •Providing strategic direction and consultation on active projects throughout lifecycle to ensure best practices are being met•Conceiving and delivering mobile marketing strategies to client partners•Monitoring and organizing information on the mobile landscape and emerging trends to apply to client needs•Executing talent development plans to educate the agency on mobile best practices and implementations•Consulting on new business and organic growth opportunities, providing tactical and strategic recommendations on leveraging mobile mediums to achieve goals and objectives

CIO.com"4G Data Service in Cars Offers Amazing Potential, Familiar Challenges"http://www.cio.com/article/746808/4G_Data_Service_in_Cars_Offers_Amazing_Potential_Familiar_Challenges_?page=2&taxonomyId=3142Publicis Groupe CES 2014 Bright Lights Big Ideas"The Future is More Bridges, Less Walls"http://blbi.publicisgroupe-brightlightsbigideas.com/?p=102E-Commerce Times & CRM Buyer (December 2013)"Email Marketing for the Holidays, Part 2: Crafting a Compelling Call to Action"http://www.crmbuyer.com/story/Email-Marketing-for-the-Holidays-Part-2-Crafting-a-Compelling-Call-to-Action-79596.htmlE-Commerce Times (November 2013)"Email Marketing for the Holidays, Part 1: Making the Right Mobile Impression"http://www.crmbuyer.com/story/Email-Marketing-for-the-Holidays-Part-1-Making-the-Right-Mobile-Impression-79540.htmlAtlanta Journal Constitution (November 2013)"Digital Access...and Narcissism: Obsessed with Ourselves" - Editorial http://blogs.ajc.com/atlanta-forward/2013/11/07/digital-access-and-narcissism/Mashable (September 2013)"9 Mobile App KPIs to Know"http://mashable.com/2013/09/04/mobile-app-metrics/ Atlanta Journal Constitution (September 2013)"Where Are Our Mobile Manners?" - Editorial http://blogs.ajc.com/atlanta-forward/2013/08/30/cellphone-rudeness/?cxntfid=blogs_atlanta_forwardCRM Buyer (August 2013)"SMS: The Energizer Bunny of Advertising"http://www.crmbuyer.com/story/SMS-The-Energizer-Bunny-of-Mobile-Advertising-78474.html

Atlanta, Ga

Charged with strategizing mobile initiatives for the agency; member of the Digital Innovation Group, focusing on emerging technology, partnerships and innovation intelligence.Brands include: EVEN Hotels (IHG), Brown Forman, Coca-Cola, Chick-fil-A, Bob Evans, Sweetwater Brewery and many project-based clients. Major tasks, responsibilities and key accountabilities include: •Providing strategic direction and consultation on active projects throughout lifecycle to ensure best practices are being met•Conceiving and delivering mobile marketing strategies to client partners•Monitoring and organizing information on the mobile landscape and emerging trends to apply to client needs•Executing talent development plans to educate the agency on mobile best practices and implementations•Consulting on new business and organic growth opportunities, providing tactical and strategic recommendations on leveraging mobile mediums to achieve goals and objectives•Actively contributing trends, innovations, industry examples, new technological executions to agency•Agile Lead for Chick-fil-A internal employee member apps

Greater Atlanta Area

Vert is a full-service digital agency focused on mobile & social. Headquartered in Atlanta, GeorgiaResponsibilities included:• Project management of multiple mobile and web based projects.• Strategizing, planning and buying digital and mobile media across multiple properties for several brands across varying verticals.• Coordinating and executing on-time and measurable social, mobile and digital campaigns.• Contributing to new business efforts, pitches and presentations.• Building and maintaining excellent client relationships through superior communication skills.• Setting and managing client expectations and goals on a per project basis.• Social brand management of 11 brands across multiple social media platforms including Facebook, Twitter, YouTube and Pinterest.• Analyzing, optimizing and reporting results for all digital programs on a regular basis.

Atlanta, Ga

EyeWonder is a rich media provider specializing in digital video advertising. • Provided support to campaign managers with the on time and successful execution of campaigns for multiple clients in a fast-paced environment.• Worked with media and creative agencies, internal sales and development teams to ensure campaigns meet and exceed client expectations.• Developed working knowledge of digital media, rich media and ad serving technologies.• Communicated with client and media partners to achieve advertising objectives.• Troubleshot and problem solved common campaign technical, process, and client issues.

Black & White Advertising is a traditional advertising agency specializing in recruitment advertising and marketing.• Conceived and composed entire written content for new web site www.discoverbw.com.• Evaluated and identified targeted advertising, marketing and branding solutions to achieve client marketing and recruitment goals.• Researched optimal advertising solutions, composed and managed advertising budget, and assembled and presented monthly spending reports to clients• Created copy, designs and new campaign concepts on an as needed basis for clients as well as internally

• Created, developed and implemented marketing and pricing strategies and produced monthly marketing plan in order to brand apartment complex and increase traffic• Managed and developed marketing programs and materials such as advertising, direct mail, corporate and realtor contacts, online promotions, and prospect follow-up