We help established online coaches & service-based experts, engineer their signature offers to create a profitable business, without sacrificing client results or lifestyle.We give them the growth & mapping tools, launch system and offer-development methods - so they can break-free from the things slowing them down, regain control of their business, take confident action, and accelerate growth.

Founded in 1993, O’Connell Group, LLC is a leader in executive search in the consumer marketing and market research disciplines. We are national in scope, placing candidates in positions from entry level through senior management. Our clients range from the largest multibillion dollar conglomerates to venture-backed or privately-held entrepreneurial firms. We are deeply committed to establishing and maintaining the highest standards of professionalism and service, and focused on building long-term relationships with both clients and candidates.We partner to build strong, lasting relationships with professionals on both sides of the hiring equation – those who hire and those considering new roles. As a trusted advisor, we provide counsel, expertise and guidance, so companies and candidates make the best decisions. We pride ourselves in not just filling jobs, but in building careers and companies.Specialties: Consumer Packaged Goods, Durables, Financial Services, Healthcare, High Tech, Internet/Digital, Restaurant and Hospitality, Retail, Travel and Entertainment

Leading beverage alcohol supplier, producing and marketing spirits products across all segments including, vodka, tequila, and whiskey.Led Vodka and Neutral Grain portfolio, consisting of Pearl Vodka and Everclear plus 12 additional value based brands. Recently transitioned to major growth driving and high opportunity segment, Tequila, as well as Liqueurs and Cordials, consisting of 11 brands responsible for delivering 25% of overall company case volume and revenue annually. • Effectively repositioned Pearl Vodka, a 225K case brand with over 100 items. Developed new primary and secondary packaging driven by research and category trends. In conjunction with package refresh, developed new website and advertising campaign in support of re-launch. Ultimately grew fan base from 6K to 275K and achieved over 200M impressions. • Developed two innovative product extensions for the Pearl brand, Strawberry Basil and Lime Basil, delivering a total of 20K incremental cases and $1.2M in sales within the first year of launch. Pearl’s new spring flavors were also recognized by the SIP Awards taking home Gold and Silver medals. • Strategically repositioned the Everclear brand, taking a brand historically known for college frat parties and heavy consumption, to a more refined and responsible position. Developed Make It Your Own by Everclear, a lifestyle campaign based around mixology and homemade craft infusions. Created a website and 360 degree marketing campaign, as well as event activations re-introducing consumers and the trade to the brand. • One of a few “high potential” employees selected to attend and participate in Psychological Associates Executive Leadership Training. Attended communication leadership training at Washington University, as well as individual training sessions lead by Executive Communication and Negotiations experts.

Leading manufacturer of value-brand consumer products for the home, lawn and garden insect and weeds control products.Managed Spectracide Brand herbicides and specialty products, an $80M segment and Garden Safe Brand, a $10M natural gardening brand, with national distribution concentrated at big box channels. Recently transitioned to Cutter and Repel insect repellent brands, a $100M category. • Initiated cost improvement projects, ultimately driving out cost while maintaining product efficacy. Project equated to $100K in revenue on an annualized basis. • Continually evaluated and analyzed brand positioning to remain competitive in a crowded category. Developed and executed the Spectracide Weed & Grass Killer Brand refresh aimed at improving packaging, communicating product benefits and value to consumers. Within the first year, brand increased 1.2 share points, equaling over $4M in revenue.• Co-managed Spectracide’s Make the Smart Choice campaign, repositioned the brand message to a value platform aimed at empowering the consumer to compare products and make the smart choice with Spectracide. Managed $1M annual marketing budget, increased Facebook Fans by 630%. • Lead the development of Garden Safe brand’s revitalized marketing platform, Let Goodness Grow. Transformed the tone, imagery and strategy from functional to lifestyle, captured the emotional aspect of gardening. Engaged consumers through social media, and digital partnerships with Organic Gardening and Better Homes and Gardens magazines, as well as digital search and banner advertisements.• Developed effective selling tools enhancing the sell-in process. Worked with Sales and Finance to determine pricing and promotion strategies and programs; evaluated profit impact of programs to determine most effective pricing structure for new and existing items that are under performing.

Clif Bar & Company is a leading maker of nutritious, all-natural, organic foods and drinks.Designed, implemented and evaluated strategic experiential marketing programs that drove trial and awareness for the LUNA Brand nationwide, resulting in increased sales and brand loyalty.• Managed $650K annual budget, including distribution of 1M samples annually. Continually evaluated efficiency and effectiveness of marketing spends and initiatives. Responsible for identifying and recommending opportunities to enhance ROI.• Identified and implemented strategic opportunities in alignment with brand objectives. Created authentic experiences enhancing the consumer’s experience with LUNA products, partners and programs, resulting in the college market as #1 priority for sales. • Responsible for concept, development and execution of the LUNA Leaders On-Campus, a student ambassador program focused on brand engagements to drive trial and brand loyalty on college campuses. Managed 15 interns and distributed over 200K samples on an annual basis. Delivered 10M brand impressions over 5year period. • Successfully developed and executed “Shoot for the Moon”, LUNA’s first mobile marketing tour, supported by a $450K marketing budget, introducing LUNA as the trusted nutritional resource for college women.

• Managed and executed brand activities across 17 states, specializing in on-site event marketing ranging from large-scale expos to small niche events, as well as local women’s organization partnerships. • Worked with event directors to ensure LUNA’s presence met brand standards and delivered both product and message in an authentic and genuine manner.