• Planned and implemented marketing strategies across traditional (radio, direct mail, OOH, and TV) and digital marketing channels (social media, email, and digital advertising) for e-commerce and nine store locations for JAX Outdoor Gear and JAX Farm & Ranch.• Managed internal marketing and web teams, and companywide budget (traditional, digital, event/sponsorships).• Coordinated with external agencies and partners.• Planned, created, and edited content and communications for all channels including organic and paid media.• Recorded the highest revenue e-commerce month.• Team achieved second highest month in web sales since January 2017.• Vetted and implemented an internal digital proofing system.• Identified and implemented an e-commerce fraud management system, saving JAX over $26,000 in chargebacks and avoiding over $29,000 in fraud web orders.• Successfully implemented a new Shopify e-commerce website with 25k+ products from scratch for improved UX and web design.• Planned layout and copy, brand approvals, and co-op claims with 50 brands for a 64-page catalog to 100,000 households, saving JAX $42,000 from the previous vendor. Catalog coupons brought in a record number of sales compared to prior JAX catalogs at over $700k.• Proposed and executed a promotion featuring mystery gift card giveaways on Black Friday, contributing to record-breaking Black Friday campaign revenue results for the company in 2023 with an increase of sales over 22% vs. the prior year.• Created a reporting process for analysis of marketing campaign results through KPI for various channels.• Led JAX Bike MS Team as Captain (2020-2022), recruiting team members and coordinating corporate donations, raising over $20,000 as a team in three years.• Served on the executive leadership team to help make strategic business decisions for the company's growth.• Reported to the Company President.

• Developed and executed marketing strategies across social media, website, email marketing, and digital advertising.• Managed marketing budgets for Google Ads, social media, display ads, and other digital channels to drive traffic to the retail stores.• Planned and edited content for digital channels and managed companywide content calendar.• Managed Digital Designer, Outreach Coordinator, and Web Designer & Developer.• Increased Facebook followers in the first 6 months (July - December 2019) double the prior 2.5 years (2017-June 2019).• Implemented Sprout Social for social media scheduling and reporting of key metrics.

• Managed social media content, scheduling, and results for 30+ clients.• Conducted research and created in-depth social media strategies tailored to each company and its goals.• Created content (wrote copy, designed images, and created videos) for companies across a vast range of industries.• Planned, implemented, and tracked results for the social media advertising budget for each client ranging from $100 - $7500 monthly on Facebook, LinkedIn, and YouTube.• Created a custom rating system for social media audits and helped revamp the companywide audit process.• Team Madwire Bike MS Captain.• Led first-year Bike MS team of 17 members to raise over $9,000 with employees from seven different departments.

• Crafted compelling content to increase followers by 3.5% on Facebook, 6% on Twitter, and 6% on Instagram in 2017.• Vetted and implemented Sprout Social for social media scheduling and reporting.• Ran split testing and increased social media daily organic reach with valuable content, post timing, and frequency.• Reached over 1.3 million viewers through paid social media for Left Hand Brewing Foundation’s four major events.• Increased consumer email list by 46% in 2017.• Updated website content, blog, and forms and edited and published an average of 50 events a week.• Exceeded Google Analytics goals and 2017 results for click-through to Beer Finder for the St. Patrick’s Day campaign.• Responded to beer feedback entries from customers and online reviews to positively impact the customer experience.• Wrote press releases, sent samples, tracked results, and cultivated relationships with media with major hits in The Wall Street Journal, Wine Enthusiast, Thrillist, Food & Wine, Paste Magazine, and Denver Post.• Managed Brand Ambassador.

• Managed the marketing team and was responsible for budget, sponsorships/donations, campaigns, and events.• Six record months in new patient exams, including the highest ever in company history, and increased referrals by 15%.• Increased attendance for the annual hygienist seminar by 180% over two years.• Implemented staff fitness challenge with 75% participation to support the corresponding Healthy Smiles patient campaign.• Created the new brand identity and voice across new website, social media channels, advertising, in-office signage, and over 50 internal and external forms.• Designed a custom patient welcome folder featuring stacking cascade inserts, branded patient forms, a notepad, and a pen.• Produced an extensive 23-page training manual for orthodontic technicians.• Planned and conducted staff training monthly as well as the annual two-day staff retreat.• Conducted staff scheduling.

• Developed the structure for in-store social media ambassadors and edited content for social media and blog.• Designed ads for print, web, and mobile, store signage/displays, event collateral, branded products, billboards, large newspaper flyers, email marketing, and coupons for six JAX store locations.• Claimed company co-op record of $100,000 in 2014 co-op funds for advertising.• Coordinated approvals, printing quotes, and run dates with buyers and printers for over 400 ads annually.• Oversaw JAX’s first digital marketing budget for web banners and social media.• Implemented retargeting ads for the website.• Organized and maintained extensive design files and stock photo library.

• 6 years of experience with Best Buy between 1999 and 2009, including stores in Davenport, IA; Ames, IA; San Jose, CA; and Fort Collins, CO.• Sales associate in media, digital imaging, appliances, and home theater.• Supervisor in appliances, digital imaging, car audio, and car installation.• Emphasis on training employees and customers.

• Managed three departments, driving customer service, and sales.• Coached and trained employees on best sales practices and product knowledge.• Taught individual and group photography classes for customers covering camera basics, editing, and lighting.

• Assisted teachers and artists with in-class elementary school art lessons emphasizing cultural conversations through art.• Photographed collaborative events between different schools.• Assisted with office organization and final exhibition design.

• Taught digital photo, Adobe Photoshop, photo editing, managing photo libraries and introduction to time-based projects.• Used various web resources for teaching materials.

• Taught students how to create a yearbook, leadership skills, time management, design skills, and technical photo skills.• As a team organized systems for storing, organizing, and using photos.