Ashley Vander Meeden Email & Phone Number

Fort Collins, CO, US

Denver, CO, US

Fort Collins, CO, US

• Planned and implemented marketing strategies across traditional (radio, direct mail, OOH, and TV) and digital marketing channels (social media, email, and digital advertising) for e-commerce and nine store locations.
• Managed internal marketing and web teams, and companywide budget (traditional, digital, event/sponsorships).
• Coordinated with external agencies and partners.
• Planned, created, and edited content and communications for all channels including organic and paid media.
• Recorded the highest revenue e-commerce month.
• Team achieved second highest month in web sales since January 2017.

Fort Collins, CO, US

• Developed and executed marketing strategies across social media, website, email marketing, and digital advertising.
• Managed marketing budgets for Google Ads, social media, display ads, and other digital channels to drive traffic to the retail stores.
• Planned and edited content for digital channels and managed companywide content calendar.
• Managed Digital Designer, Outreach Coordinator, and Web Designer & Developer.
• Increased Facebook followers in the first 6 months (July - December 2019) double the prior 2.5 years (2017-June 2019).
• Implemented Sprout Social for social media scheduling and reporting of key metrics.

Fort Collins, Colorado, US

• Managed social media content, scheduling, and results for 30+ clients.
• Conducted research and created in-depth social media strategies tailored to each company and its goals.
• Created content (wrote copy, designed images, and created videos) for companies across a vast range of industries.
• Planned, implemented, and tracked results for the social media advertising budget for each client ranging from $100 - $7500 monthly on Facebook, LinkedIn, and YouTube.
• Created a custom rating system for social media audits and helped revamp the companywide audit process.
• Team Madwire Bike MS Captain.

Longmont, CO, US

• Crafted compelling content to increase followers by 3.5% on Facebook, 6% on Twitter, and 6% on Instagram in 2017.
• Vetted and implemented Sprout Social for social media scheduling and reporting.
• Ran split testing and increased social media daily organic reach with valuable content, post timing, and frequency.
• Reached over 1.3 million viewers through paid social media for Left Hand Brewing Foundation’s four major events.
• Increased consumer email list by 46% in 2017.
• Updated website content, blog, and forms and edited and published an average of 50 events a week.

• Managed the marketing team and was responsible for budget, sponsorships/donations, campaigns, and events.
• Six record months in new patient exams, including the highest ever in company history, and increased referrals by 15%.
• Increased attendance for the annual hygienist seminar by 180% over two years.
• Implemented staff fitness challenge with 75% participation to support the corresponding Healthy Smiles patient campaign.
• Created the new brand identity and voice across new website, social media channels, advertising, in-office signage, and over 50 internal and external forms.
• Designed a custom patient welcome folder featuring stacking cascade inserts, branded patient forms, a notepad, and a pen.

Fort Collins, CO, US

• Developed the structure for in-store social media ambassadors and edited content for social media and blog.
• Designed ads for print, web, and mobile, store signage/displays, event collateral, branded products, billboards, large newspaper flyers, email marketing, and coupons for six JAX store locations.
• Claimed company co-op record of $100,000 in 2014 co-op funds for advertising.
• Coordinated approvals, printing quotes, and run dates with buyers and printers for over 400 ads annually.
• Oversaw JAX’s first digital marketing budget for web banners and social media.
• Implemented retargeting ads for the website.

Richfield, Minnesota, US

• 6 years of experience with Best Buy between 1999 and 2009, including stores in Davenport, IA; Ames, IA; San Jose, CA; and Fort Collins, CO.
• Sales associate in media, digital imaging, appliances, and home theater.
• Supervisor in appliances, digital imaging, car audio, and car installation.
• Emphasis on training employees and customers.

Richfield, Minnesota, US

• Managed three departments, driving customer service, and sales.
• Coached and trained employees on best sales practices and product knowledge.
• Taught individual and group photography classes for customers covering camera basics, editing, and lighting.

Palo Alto, California, US

• Assisted teachers and artists with in-class elementary school art lessons emphasizing cultural conversations through art.
• Photographed collaborative events between different schools.
• Assisted with office organization and final exhibition design.

San Jose, CA, US

• Taught digital photo, Adobe Photoshop, photo editing, managing photo libraries and introduction to time-based projects.
• Used various web resources for teaching materials.

Sunnyvale, CA, US

• Taught students how to create a yearbook, leadership skills, time management, design skills, and technical photo skills.
• As a team organized systems for storing, organizing, and using photos.

Mfa, Photography

Ba, Studio Art, Religious Studies

Education record