Director Of Marketing And Public Relations
Beyond The Box
Dallas, Texas
Management / Leadership· Professionally communicate and provide marketing support and recommendations directly with the owner of the company· Key contact for media, managers of each venue, business inquiry reps, sales force and customers · Primary liaison and director of all corporate and vendor sites, login information, access codes, SEO and social media accountsMarketing & Public Relations· Responsible for tracking all marketing and sales analytics· Lead and implement social media marketing, email, mobile and website pages· Responsible for all social media postings on Facebook, Instagram and Twitter· CMS experience via WordPress blog, designing theme and layout of the blog site as well as writing content· Host and maintain recipe blog via Hubspot on main company websiteWeb Marketing & Sales· Maintain and generate content for main company site, 4 wedding venue sites, online ordering site and blogs· Create email workflows for venue managers to use for prospective clients which seamlessly filter them through the decision-making process· Support website functions and design for all outlets (sites, blogs, ordering sites)· Experience with Hubspot in all aspects of marketing and sales functions, especially creating/editing web pages, adding/tracking contacts, social monitoring/posting and viewing/analyzing analytics of web pages and sent emails· Designed and launched company online ordering website with BigCommerce. Imported all products and images, created the theme and design, prioritize page displays, design order rules and general functions for high-optimization and ease of use by clients and customers· Email design and distribution of weekly specials, deals/offers, workflows· Track and monitor online orders, sales and customer accounts on a daily basis· Manage and refine online ordering website as well as the main company website on a day to day basis