Social Media Content Specialist
Current• Develops social media content, including research, scriptwriting, filming, and video editing. Schedules and posts content across multiple B2C and B2B social media profiles, including Instagram, TikTok, YouTube, Facebook, LinkedIn, and X.• Engages with our audience by responding to comments and direct messages on all platforms, fostering a strong community presence.• Answers questions and participates in discussions on Reddit and Quora, expanding our reach and influence.• Monitors and analyzes social media metrics across all platforms to optimize performance and engagement.• Conducts research on social media best practices, ideas, and trending videos to keep our content fresh and relevant.• Periodically collaborates with the Senior Digital Marketing Manager to design ad creatives for Pinterest and Facebook.• Provides support to other departments by creating, editing, and posting video content as needed.