Ashley Wali Email & Phone Number

Seattle, Washington, Us

Leader for product management, engineering, design, research, and product marketing at the leading live video platform for CX and market research interviews with an eye toward transforming how meetings that matter are conducted online. Focused on bringing structure, privacy, and unique functionality to 50,000 video meetings and counting in over 80 countries.

Seattle, Washington, Us

Responsible for product vision and roadmapping across our entire suite of products. Involved at every stage of development: ideation, design, user testing, implementation, launch, post-launch optimization, growth/extension, and sunsetting. People manager for the product and design teams. Responsibilities include:- Drive strategic product direction, including roadmap creation across entire company- Balance client requests and sales enablement with strategic priorities and small wins to create a holistic product plan that meets near and long-term goals- Institute and optimize product design and development processes, including user testing and user research- Evaluate product opportunities, determine success metrics, make build vs buy decisions- Lead product marketing and internal training / change management- Daily Agile processes - write user stories and prioritize sprint work; documentation- Product owner of Salesforce.com implementation- Manage the execution of all development projects Product focus: B2B SAAS videoconferencing; video analysis - natural language processing, sentiment analysis, ML on categorizing unstructured video data; quoting and booking process; project setup and dashboarding; business process optimization; data privacy / GDPR

Founded a tech-forward corporate housing company to address relocation and temporary housing needs in Seattle. Responsible for all aspects of the business:- designed, built, and maintained website and related digital presence- managed 9 local properties with 95% occupancy, generating $25k in monthly revenue, with no paid marketing- oversaw sales, marketing, property management, logistics, compliance, and operations

Los Angeles, Ca, Us

- Managed team of 7 direct reports across 2 geographic locations- Responsible for planning, resourcing, risk management, communication, and coordination of all software projects through high-growth years going from $10mm to over $100mm in revenue- Contributed to department strategy definition and execution- Oversaw successful project completions for front-end and back-end software, including mobile sites, mobile apps, core ecommerce functionality, social shopping innovation, supply chain tools, warehouse management software, and Oracle financials- Drove internal company initiatives regarding efficiency, communication, stakeholder management, and critical issue management- Oversaw organizational training in Agile methodologies and implement Agile development practices across the company at large - served as a coach and mentor to cross-functional teamsAccomplishments:- Introduced critical issue management process that reduced time to resolution, improved communication, and raised uptime from 3 9's to 4 9's- Built and managed a happy, successful team of project managers - iOS app featured by Apple on launch; social shopping features garnered press and accolades

Los Angeles, Ca, Us

- Promoted after 1 year; increased responsibilities included -- Creating organizational-wide roadmaps and release plans for executive planning and consumption-- Serving as point of contact for audits-- Consulting other departments on project management strategies and opportunities-- Creating and refining departmental processes, including on call rotation, defect tracking and management, and retail Holiday period processes- In additional to new responsibilities, maintained accountability for the successful completion of multiple simultaneous backend projects across geographically distributed teams, including operations, custom supply chain management tools, and building a data warehouse- Created project plans, raised issues and concerns as warranted, coordinated multi-team efforts, and negotiated for resourcesAccomplishments: - Spearheaded Holiday preparation, including creating on call rotation, organizing standing meeting between departments to deal with emergent issues, and improved company-wide communication processes, leading to the most stable, organized Holiday season in engineering department history- Served as point person to create company-wide technology roadmap, allowing us for the first time to highlight trade offs across departments and coordinate resources

Los Angeles, Ca, Us

- Hired by client of previous firm to bring order to a brand new, rapidly growing organization with no set processes or SOP- Introduced and standardized Agile development processes across teams in 3 offices- Educated and trained other departments on Agile development and working with the engineering org- Dramatically increased communication and transparency coming from engineering department; created deployment process to reduce risks and defects- Responsible for daily project management for backend teams, including operations, business intelligence / data warehousing, and supply chain tools- Created project plans, conducted release planning, coordinated development and design activities, managed risks, highlighted tradeoffs, and ensured on-time delivery of softwareAccomplishments:- Successfully introduced Scrum processes to an organization with no previous project management processes- Implemented release process, leading to more transparency across the company, fewer defects, and better coordination with Marketing- Built strong relationships across departments, improving goodwill and communication between engineering and other parts of the business

Colima, Col, Mx

- Product manager for client projects, including product definition, scoping, story writing, and prioritization- Responsible for successful project execution across all accounts and client satisfaction; reported to the CEO and oversaw 3 program managers, each with teams of up to 20 developers and budgets of up to $1M per project. - Introduced Agile methodology- Daily use of Spanish and English in the workplace- Assisted with business development initiativesAccomplishments:- Introduced Agile processes, leading to better communication with clients, clearer expectations, and faster delivery of software- Created internal processes for defect tracking and release management, leading to more stable software and higher client confidence

- Wrote and edited SEO copy for websites, marketing campaigns, sales materials, and articles- Identified key audiences, built targeted campaigns, designed project plans, managed completion of projects- Marketing and acquisition, account management

Amsterdam, Nl

- Federal government consultant focused on information management technology solutions- Responsible for training, documentation, adoption, and ongoing support of knowledge management technologies- Served as lead writer and editor on key weekly report with distribution to 600 officials, including Cabinet members- Received BearingPoint Compass Award for exemplary performance