Award-winning journalist and copywriter with four years of product marketing, brand development, and newsroom management experience. Proven track record of enhancing brand engagement and product success through SEO optimization and market trend analysis. Expert at creating compelling content and email campaigns, focused on elevating the consumer experience through brand consistency. Maintaining high standards of excellence for both digital and print news.At Yankee Candle, I crafted stories that captured the essence and emotion of each product and season. I collaborated cross-functionally with graphic designers and brand members to create engaging web content, retail signage, and email campaigns that resonated with our consumer and drove sales. As Editor-in-Chief of The Gatepost, I led and mentored a staff of over twenty while fostering a dynamic digital and print news space. I wrote weekly editorial, news, and feature pieces while capturing photography and design assets. I managed a $50,000+ budget, achieving cost-effective contract negotiations and allocated funds to optimize resource use.Writing and photography have always been my passions, and I have honed my skills through my education and freelance work. I hold a Master of Arts in English from Framingham State University. I‘ve contributed to various publications such as The Boston Globe, Globe Magazine, and The Gatepost, and received two Society of Professional Journalists Mark of Excellence Awards for my editorial writing and COVID-19 sports coverage.