Ashley Decarli Email & Phone Number

A Land Beyond is a brand consultancy for the wine industry. We help wine businesses steer clear of generic claims, content and experiences that don’t help them stand out from the competition, win customer loyalty or sell more wine. BRANDING — We build wine brands people care about. To stand out in the sea of wine sameness, your brand must give customers a reason to care about you. A stunning logo is a great start, but you need more. We’ll help you create a wine brand that’s alive with character, purpose, style and voice and worthy of your customers’ attention. MARKETING — We create wine connections people need more of.Whether you’re trying to attract new customers or deepen relationships with the ones you already have, marketing is all about storytelling. And the best storytellers do more than inform and entertain — they enrich the lives of their audiences. We’ll provide you with marketing tools that connect customers to your brand story and keep them coming back for more.WINE EXPERIENCES — We create wine experiences people talk about.Your wine experiences have the power to create brand evangelists out of your customers, but not all experiences are created equal. If you want your customers to rave about your wine, you have to give them a wine experience worth remembering. We’ll help you ideate and execute memorable wine experiences that embody your brand and deliver meaningful value.

El Paso, Texas Area

RESPONSIBILITIES* Designed and conducted qualitative and quantitative consumer/market research. * Applied behavioral science principles to decipher the “why” of decision-making.* Moderated in-depth interviews, focus groups and discovery workshops.* Led new business immersion sessions with senior client leadership.* Distilled insights into clear brand, business and communication strategies.* Developed reports, strategic plans and creative briefs as outputs of research.ORGANIZATION LEADERSHIP* New business team — identified opportunities, developed proposals and led pitch presentations.* Client leadership team — maintained strategic altitude while managing daily needs.KEY ACHIEVEMENTS* Led a 2-year research study that identified the economic opportunity of one the largest bi-national border economies in North America. Navigated the complexities of international economics, independent governments, diverse cultures and high-level stakeholders to then create a unified brand strategy for the bi-national economic development entity seeking multi-million dollar investment. * Authored and successfully defended a bold, yet culturally sensitive 2020 Census communication strategy for El Paso County, TX, a nationally identified at-risk demographic.

El Paso, Texas Area

RESPONSIBILITIES* Managed processes, resources and schedules across multi-discipline teams to ensure quality, efficiency and on-time delivery of creative assets (broadcast, radio, print, digital and social content). * Monitored project schedules and scope of work (SOW) from concept to execution.* Developed project timelines and maintained a running account of all work with daily status reports.* Created project estimates, staffing plans and scopes of work for new and existing clients.* Administered after-action reviews to optimize and improve performance. KEY ACHIEVEMENTS* Conducted extensive SOW analyses on client accounts to ensure agency profitability.

Honolulu, Hi

RESPONSIBILITIES* Led the development and execution of Hawaii Business magazine’s 20+ signature events including professional development conferences, C-suite seminars, small business luncheons, and industry award galas.* Managed all event logistics including program design, speaker/talent recruitment, vendor relationships, sponsor partnerships, attendee registration, marketing, signage/collateral and staff. * Designed rich, compelling program content by performing in-depth research, recruiting dynamic speakers and conducting interview prep sessions. * Delivered meaningfully engaging events with actionable takeaways — ideas, tools, resources, and relationships – for attendees.* Provided the highest level of value and customer service to event sponsors and partners.* Cultivated strategic partnerships with top community organizations. ORGANIZATION LEADERSHIP* Management team — guided the strategic direction of the magazine, innovative program development and operational decision-making.KEY ACHIEVEMENTS* Conceptualized and executed the magazine’s inaugural leadership conference. Built the program from scratch, procured sponsorship from top Hawaii businesses and exceeded attendance goals by 200+.* Breathed new life into Hawaii’s largest women’s conference; shattering attendee, revenue and program expectations. * Produced an exclusive Pro Bowl Business Gala in partnership with the NFL.

Honolulu, Hi

RESPONSIBILITIES* Developed and implemented marketing communication plans. * Coordinated and attended marketing events and industry trade shows.* Designed and conducted new business presentations.

Cape Girardeau, Mo

Cape Girardeau, Mo

Mobile, Alabama Area